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Advertising / Marketing / PR

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I’m a multi-decade marketer who worked with Peter Jones and Theo Paphitis of Dragons Den fame at a critical stage of a £5 Million Turnaround investment –hence the company name! However, my passion today is in helping smaller business owners get the results they deserve for a marketing investment that doesn’t need a Dragon size chequebook. I work with clients who all want a higher Income business and the main problem is a simple one – they're NOT creating enough leads to turn into paying customers. The four main reasons why this is the case are: 🙈 Struggle to describe what a good lead look likes –i.e their customer avatar 🎓 Don’t realise that great marketing is actually part science and...