Grant Crowell, Videologist, explains Social Video Optimization and the competitive advantages for businesses to be doing "social video" – featuring real success stories and tips.

1. $ By Grant Crowell, Videologist

2. 3 big questions I’ll answer aboutsocialvideo optimization…

3. What is it?

4. Why do it?

5. How shouldI do it? How shouldI do it?

8. No More Old Spice! (I promise)

9. reelseo.com/video/social

10. reelseo.com/video/social

11. Video-commerce.org

15. VIDEOLOGY 101SOCIAL VIDEO MARKETING

16. AUDIENCE POLL!

17. “Social Video” What’s that?

18. What is it, really?

20. “social video” NOTin Wikipedia

21. Social Video (as I see it) Social video is the blending of video with human relationshipsfor the co-creation of value.

22. Types of Social Video User submissions Self-created Aggregated

23. What to measure in social video… Content, notAds Dan Greenberg, President of ShareThrough, says it’s about measuring these 3 things… Shares, not clicks Views, notimpressions http://www.reelseo.com/social-video-advertising/

24. Social Video Marketing Why do it?

27. More emotional

28. More interactive

29. More engaging

30. More empowering

31. More persuasive

32. More egalitarian

33. More personal

34. More impactful with sharing

36. “Video has become one of the most effective ways to motivate people towards certain behaviors.Video is a highly effective persuasion technology.”

38. Syndication

39. “Likes” and “Shares”

40. Comments and otheruser feedback

41. User-generated(and submitted) content

42. Sharing tools

43. Promotional activities

44. Status updates

47. Escort / Dating

48. “Seeding”

49. Fling / STD

50. Intimacy

51. Monogamy

52. Taking partner for granted

53. BREAKUP

54. CreativeVideo

55. Video Ads

56. “Seeding”

57. Viral Video

58. Conversations

59. Brand loyalty

60. Taking customers for granted

62. Advertising over Engagement?

63. Social Video Marketing’sideal growth… A co-dependent relationship between brands and consumers… Where both parties are treated as equals in the business relationship, sharing their content, ideas, and support for each other.

64. The remaining problem today with most “Social Video”Old Marketing to New Media Culture

65. “Social Video Marketing” Needs… Dialogue

66. “Social Video Marketing” Needs…

67. “Social Video Marketing” Needs… Going beyond just “Friends” and “Fans” And more emphasis on friendly, personal, helpful service.

69. Helping them out,

70. Sustaining the relationship, and;

73. Video Info-tainment in commerce

75. Different social video styles for consumer funnel

76. YouTube.com/Blendtec

77. Social Video as business culture

78. demos w/ personality

79. Social Video as customer culture

81. Zapposplans on shooting a video for all incoming new product this year. That turns out to be around 100,000.

82. They are currently getting about 20,000 video hits a day on the site.

83. Now have 19,000 videos indexed on google.

84. Zapposoffers social media share (facebook, twitter, blog) icons on all product videos.

86. Social video in eCommerce

87. Social Video in Personal Conversation

88. Social Video in User Q&A

89. Social Video in User/Expert Q&A

90. The customer apology

91. The customer apology Bit.ly/DominosApology

92. How do I measure success?

93. How should you measure success? Checklists are nice, but…I highly recommend user testing and customer feedback.

95. My Top 10 Social Video Optimization Tips Simplify Go Mobile In-house studio Collaborate Aggregate Transcripts YouTube – Promoted Videos Recorded Video Chat Facebook “Like” of Videos for Fans Sponsor Web Celebrities for brand placement For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”

96. Your Social Video Project Guide Passion Pay attention! Plan Platform Practice Publish Promote Participate Performance Party! For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”

98. Facebook Video Marketing Tipsfor a “Socialized Business Strategy”

99. Facebook Video Marketing Tipswith Social Media Expert Mari Smith

100. Best Facebook Apps for VideoMore results available at ReelSEO with search for “facebook video marketing.”

102. What’s the Business Value of Twitter Video Marketing?

103. Twitter Micro-Video Marketing Strategies for Business

104. Twit Happens: Tips to OvercomeLegal Dangers with Video on TwitterMore results available at ReelSEO with search for “twitter video marketing.”

106. How to Add Video to LinkedIn’sCompany Profile Services Tab.More results available at ReelSEO with search for “linkedin video marketing.”

107. Social video project management, distribution, and analytics platform

108. Social video platform

109. Recommended Learning…

110. Your Social Video Project Guide Passion Pay attention! Plan Platform Practice Publish Promote Participate Performance Party! For a free in-depth Social Video Project Guide, Email Grant@ReelSEO.com, subject line “social video guide.”

111. Final Thought…

112. OPTIMIZE YOURSELF! Take some the time to engage with your audience one-on-one with video.

113. OPTIMIZE YOURSELF! GaryVaynerchuk.com