How to Create Differentiated Video Content Using YouTube & Hangout on Air
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How to Create Differentiated Video Content Using YouTube & Hangout on Air
- 1. How to Create Differentiated Video Content Using YouTube & Hangout on Air GRANT TILUS | COLLEGIS EDUCATION eduWeb Digital Summit 2015 Join the Conversation: #eduweb15
- 2. 2 Who Is Grant Tilus? Copyright Collegis Education, Inc. Proprietary and Confidential. • Associate Inbound Marketing Manager, Collegis Education • Content Marketing Director of MnSearch.org @GrantTilus
- 3. 3 I Have a Confession Copyright Collegis Education, Inc. Proprietary and Confidential.
- 4. 4 Our Audiences Do Too Copyright Collegis Education, Inc. Proprietary and Confidential. 89.7 million smartphone video viewers in 2014 98% of 18- to 34-year-olds use their smartphone on a daily basis to consume video content 33% of tablet owners watch one hour of video per day on their device
- 5. 5 It’s Changed Our Lives Copyright Collegis Education, Inc. Proprietary and Confidential.
- 6. 6 It’s All Gen Z Has Known Copyright Collegis Education, Inc. Proprietary and Confidential. 93% of Gen Z visits YouTube at least once a week 54% visit multiple times a day Nearly half of Gen Z’ers conduct research
- 7. 7 Video Continues to Grow Copyright Collegis Education, Inc. Proprietary and Confidential. Video viewers on any digital device—will pass 200 million in 2015 By next year, nearly 56% of households will have at least one connected TV
- 8. 8 Video Builds Your Brand Copyright Collegis Education, Inc. Proprietary and Confidential. 68% of viewers who viewed a video correctly recalled the brand when prompted Enjoyment of video increases purchase intent by 97% and brand association by 139%
- 9. 9 Supports Your Goals Copyright Collegis Education, Inc. Proprietary and Confidential. 52% of consumers who watch product videos say video makes them more confident about purchases 58% of respondents consider organizations that produce video content to be more trustworthy.
- 10. 10 It Gets Our Attention Copyright Collegis Education, Inc. Proprietary and Confidential. Blog posts incorporating video attract 3x as many inbound links as blog posts without video
- 11. 11 It’s a Problem Child Copyright Collegis Education, Inc. Proprietary and Confidential.
- 12. 12 Internal Struggles Are Real Copyright Collegis Education, Inc. Proprietary and Confidential. 50% producing engaging content 44% producing content consistently 40% producing a variety of content
- 13. 13 Competition Is Fierce Copyright Collegis Education, Inc. Proprietary and Confidential. 90% of marketers are using content marketing Last year, video in the News Feed increased 3.6x YOY 62% of marketers are either focused on creating more engaging and higher-quality content
- 14. 14 You Need to Stand Out Copyright Collegis Education, Inc. Proprietary and Confidential. content content content Your content
- 15. Ways YOU Can Make It Happen Copyright Collegis Education, Inc. Proprietary and Confidential.
- 16. 16 1) Differentiation Through Optimization Copyright Collegis Education, Inc. Proprietary and Confidential.
- 17. 17 Are You All In? Copyright Collegis Education, Inc. Proprietary and Confidential. YouTube is used by 55% of B2C marketers 66% of social media marketers plan to increase their YouTube marketing in the near future
- 18. 18 Optimize Your Channel Copyright Collegis Education, Inc. Proprietary and Confidential.
- 19. 19 Complete Your Metadata in the ‘About’ Section Copyright Collegis Education, Inc. Proprietary and Confidential.
- 20. 20 Input Channel Keywords Copyright Collegis Education, Inc. Proprietary and Confidential.
- 21. 21 Link Your Properties Copyright Collegis Education, Inc. Proprietary and Confidential.
- 22. 22 Link Your Properties Copyright Collegis Education, Inc. Proprietary and Confidential.
- 23. 23 Link Your Properties Copyright Collegis Education, Inc. Proprietary and Confidential.
- 24. 24 Showcase Your Brand Copyright Collegis Education, Inc. Proprietary and Confidential.
- 25. 25 Don’t Forget About G+ Copyright Collegis Education, Inc. Proprietary and Confidential.
- 26. 26 Add Your Watermark Copyright Collegis Education, Inc. Proprietary and Confidential.
- 27. 27 Create a Channel Trailer Copyright Collegis Education, Inc. Proprietary and Confidential.
- 28. 28 Create a Channel Trailer Copyright Collegis Education, Inc. Proprietary and Confidential.
- 29. 29 Create Logical Playlists Copyright Collegis Education, Inc. Proprietary and Confidential. • Create descriptive playlists using keywords • Organize by type or topic – e.g. Hangouts on Air – e.g. Career Advice – e.g. Campus Events – e.g. School of Business
- 30. 30 Feature Important Content Copyright Collegis Education, Inc. Proprietary and Confidential.
- 31. 31 Feature Important Content Copyright Collegis Education, Inc. Proprietary and Confidential.
- 32. 32 Remarket to Viewers Copyright Collegis Education, Inc. Proprietary and Confidential.
- 33. 33 Optimize Your Videos Copyright Collegis Education, Inc. Proprietary and Confidential. Only 61% of BSC marketers are optimizing content
- 34. 34 Upload Video in HD Copyright Collegis Education, Inc. Proprietary and Confidential.
- 35. 35 Use Optimized File Names Copyright Collegis Education, Inc. Proprietary and Confidential. • Accurately and concisely describe the content • Use keywords within video file names
- 36. 36 Use a Custom Thumbnail Copyright Collegis Education, Inc. Proprietary and Confidential. • Plan it into your production – Take a still during production • Reinforce video content • Grab attention • Don’t pull a bait and switch
- 37. 37 Don’t Forget the Metadata Copyright Collegis Education, Inc. Proprietary and Confidential. • Title – Keep it short and catchy – Up to 100 characters – Use keyword best practices • Description – Up to 5,000 characters – First 160 characters in SERPs – Include URLs – Add video times (ex. 00:55)
- 38. 38 Tag Your Videos Copyright Collegis Education, Inc. Proprietary and Confidential. • Use relevant keyword tags for your videos • Tags to include: – Topics (broad & narrow) – Brand – Location – Video talent – Video type – Suggested tags – Competitor tags • Think about how users would search for the video
- 39. 39 Link to Your Properties Copyright Collegis Education, Inc. Proprietary and Confidential.
- 40. 40 Don’t Skip the Advanced Settings Copyright Collegis Education, Inc. Proprietary and Confidential.
- 41. 41 Include the Transcript Copyright Collegis Education, Inc. Proprietary and Confidential. • Upload video transcription file • Helps with indexing • Provides language support • Additional optimization
- 42. 42 Include the Transcript Copyright Collegis Education, Inc. Proprietary and Confidential.
- 43. 43 Use Annotations for Support Copyright Collegis Education, Inc. Proprietary and Confidential. • Calls to action – Comments – Subscriptions – Clicks – Social shares – Ratings • Call outs – Link to resources – What to watch next
- 44. 44 Drive Action with Cards Copyright Collegis Education, Inc. Proprietary and Confidential. • New layer of interactivity to your videos
- 45. 45 It’s Not Just About Views Copyright Collegis Education, Inc. Proprietary and Confidential.
- 46. 46 2) Unique Content Using Hangouts on Air Copyright Collegis Education, Inc. Proprietary and Confidential.
- 47. 47 You’re Not a Videographer Copyright Collegis Education, Inc. Proprietary and Confidential.
- 48. 48 Budgets Are Tight Copyright Collegis Education, Inc. Proprietary and Confidential. 46% of B2C marketers said lack of budget was a challenge
- 49. 49 Webinars Are Boring Copyright Collegis Education, Inc. Proprietary and Confidential. 46% of webinars rated less effective than last year
- 50. 50 Welcome to Hangouts on Air Copyright Collegis Education, Inc. Proprietary and Confidential.
- 51. 51 Who’s Using It? Copyright Collegis Education, Inc. Proprietary and Confidential.
- 52. 52 Colleges & Universities Copyright Collegis Education, Inc. Proprietary and Confidential.
- 53. 53 Create a Variety of Videos Copyright Collegis Education, Inc. Proprietary and Confidential.
- 54. 54 Interviews Copyright Collegis Education, Inc. Proprietary and Confidential.
- 55. 55 Discussion Panels Copyright Collegis Education, Inc. Proprietary and Confidential.
- 56. 56 How To’s Copyright Collegis Education, Inc. Proprietary and Confidential.
- 57. 57 Podcasts Copyright Collegis Education, Inc. Proprietary and Confidential.
- 58. 58 Live Q&A Copyright Collegis Education, Inc. Proprietary and Confidential.
- 59. 59 Online Presentations Copyright Collegis Education, Inc. Proprietary and Confidential.
- 60. 60 News & Trends Copyright Collegis Education, Inc. Proprietary and Confidential.
- 61. 61 Thought Leadership Copyright Collegis Education, Inc. Proprietary and Confidential.
- 62. 62 Demonstrations Copyright Collegis Education, Inc. Proprietary and Confidential.
- 63. 63 Promote a Cause Copyright Collegis Education, Inc. Proprietary and Confidential.
- 64. 64 Promote an Issue Copyright Collegis Education, Inc. Proprietary and Confidential.
- 65. 65 Promote a Lifestyle Copyright Collegis Education, Inc. Proprietary and Confidential.
- 66. 66 Testimonials Copyright Collegis Education, Inc. Proprietary and Confidential.
- 67. 67 Start Building Your Library Copyright Collegis Education, Inc. Proprietary and Confidential.
- 68. 68 Who Is Your Target Audience? Copyright Collegis Education, Inc. Proprietary and Confidential.
- 69. 69 Write Down Your Content Strategy Copyright Collegis Education, Inc. Proprietary and Confidential. • What’s your unique value proposition? • What’s the value add? • Why should viewers keeping watching?
- 70. 70 Conduct Competitive Analysis Copyright Collegis Education, Inc. Proprietary and Confidential. • Subject matter • Type of videos • Video quality • Audience engagement • Calls to action • Publishing frequency • Branding strengths
- 71. 71 Begin Brainstorming Ideas Copyright Collegis Education, Inc. Proprietary and Confidential. • What are your business objectives? • What does your audience want? • Is it right for video? • How will it be differentiated? • Is there a content gap? • Usecandor.com
- 72. 72 Content for All Funnel Stages Copyright Collegis Education, Inc. Proprietary and Confidential. • Why Attending College in the Northeast Is a Great Idea – Prospect • What It’s Like to Be a Freshmen at ABC University – Inquire • How to Create a Killer Essay for Your Application – Apply • Study Tips for Finals from Dean’s List Students at ABC – Attend • How the ABC Alumni Network Supports Your Career – Grad
- 73. 73 Showcase Your Mission & Culture Copyright Collegis Education, Inc. Proprietary and Confidential. • What makes your organization unique? • What do you want to be known for? • What are your cultural strengths?
- 74. 74 Discover Your Authority Copyright Collegis Education, Inc. Proprietary and Confidential. • Is it individual or organizational authority? • Showcase authority through information • Use subject matter experts – Internal or external
- 75. 75 What’s Your Style? Copyright Collegis Education, Inc. Proprietary and Confidential. • Live public – Interactive vs. broadcast • Live invite only – Controlled audience interaction • Non-live invite only – Controlled content production
- 76. 76 Make It Interactive Copyright Collegis Education, Inc. Proprietary and Confidential. • The Hangout ToolBox – Lower thirds • Showcase • Screen share • Q&A • Google Effects
- 77. 77 Develop Your Structure Copyright Collegis Education, Inc. Proprietary and Confidential. • Nose – The hook – The 5 W’s • Body – The details – Keep things moving • Tail – Key takeaways – Desired actions – Next time
- 78. 78 Remember: Length Matters Copyright Collegis Education, Inc. Proprietary and Confidential. http://bit.ly/1efy9PA
- 79. 79 Use an Optimized Title Copyright Collegis Education, Inc. Proprietary and Confidential. • Key for long-term success – Organic views • Discover key areas to focus the topic of conversation • Find a keyword family – Ex: Majoring in… – Ex: How to get started in…
- 80. 80 Create a Program Outline Copyright Collegis Education, Inc. Proprietary and Confidential. • What to include: – Important conversation points – Supporting data – Key questions to answer • Makes participation easier • Helps keep you on time • Practice makes perfect
- 81. 81 Outline Your OKRs Copyright Collegis Education, Inc. Proprietary and Confidential. • Awareness • Authority • Retention • Inquiry generation • Admissions support • Topical awareness • Audience education • Community engagement • Be S.M.A.R.T.
- 82. 82 Use Views to Track Progress Copyright Collegis Education, Inc. Proprietary and Confidential.
- 83. 83 Focus on Your REP Copyright Collegis Education, Inc. Proprietary and Confidential. • Retention • Engagement • Participation
- 84. 84 Use Analytics to Improve Copyright Collegis Education, Inc. Proprietary and Confidential. • Demographics • Playback locations • Devices • Audience retention • Engagement metrics • Annotation clicks • Views
- 85. 85 Get Your Feet Wet Copyright Collegis Education, Inc. Proprietary and Confidential.
- 86. 86 3) Superior Production and Promotion Quality Copyright Collegis Education, Inc. Proprietary and Confidential.
- 87. 87 Find a Producer Copyright Collegis Education, Inc. Proprietary and Confidential. ProducerSubject matter expert
- 88. 88 Become an HOA Expert Copyright Collegis Education, Inc. Proprietary and Confidential. • For quality video – Manage the video feed – Network bandwidth • SpeedTest.net – Avoid camera flashing • For quality audio – Try earbuds – Mute mics – Avoid Wi-Fi
- 89. 89 Get the Right Equipment Copyright Collegis Education, Inc. Proprietary and Confidential.
- 90. 90 Brand Your Background Copyright Collegis Education, Inc. Proprietary and Confidential.
- 91. 91 Background Fails Copyright Collegis Education, Inc. Proprietary and Confidential.
- 92. 92 Showcase Yourself with Lower Thirds Copyright Collegis Education, Inc. Proprietary and Confidential.
- 93. 93 Find the Right Host Copyright Collegis Education, Inc. Proprietary and Confidential. • Fully invested • Engaging • Knowledgeable • Cool under pressure • Controls the conversation
- 94. 94 Find the Right Talent Copyright Collegis Education, Inc. Proprietary and Confidential. • Talent must be: – Subject matter experts – Comfortable with the technology – Committed to participating – Engaging • Borrow authority – Third-party validation – Win/Win situation • Run a speed test
- 95. 95 Train Your Participants Copyright Collegis Education, Inc. Proprietary and Confidential. • Create a Google+ account • Set up the camera and microphone • Join the Hangout • Upload a lower third • Understand the conversation flow • Look at the camera
- 96. 96 Plan Your Online Event Copyright Collegis Education, Inc. Proprietary and Confidential. • Google event page – Optimize your title – Use a detailed description – Optimal time/day – Drive RSVPs – Promote the event • Embed the live stream – Drive traffic to your site – Email registrations
- 97. 97 Make It a Campus Event Copyright Collegis Education, Inc. Proprietary and Confidential.
- 98. 98 Post-Broadcast Efforts Copyright Collegis Education, Inc. Proprietary and Confidential. • Edit YouTube Video – Video description – Thumbnail – Add annotations/cards • Content promotions – Organic – Paid • Create supplemental content
- 99. 99 It’s Not Just For YouTube Copyright Collegis Education, Inc. Proprietary and Confidential.
- 100. 100 Repurpose with Purpose Copyright Collegis Education, Inc. Proprietary and Confidential.
- 101. 101 And Repeat Copyright Collegis Education, Inc. Proprietary and Confidential. RESEARCH PLAN CREATE / EXECUTE EVALUATE REPURPOSE
- 102. 102 Excited to Get Started? Copyright Collegis Education, Inc. Proprietary and Confidential.
- 103. THANK YOU Grant.Tilus@CollegisEducation.com @GrantTilus Collegis Education Visit our booth! #eduweb15 Speaker Survey: www.eduwebspeakersurvey.com
- 104. 104 Sources Copyright Collegis Education, Inc. Proprietary and Confidential. • eMarketer, “US Digital Video Audience Profile: Who’s Watching, How They’re Watching and What Screens They’re Watching” • Google, “YouTube Insights, Q2 2014” • Invodo, “Video Statistics: The Marketer’s Summary 2014” • Wikia, “Generation Z: A Look at the Technology and Media Habits of Today’s Teens” • Millennial Branding, “The High School Careers Study” • Animoto, “The Power of Video for Small Business [Infographic]” • Unruly, “Social Ad Effectiveness” • Moz, “What Makes a Link Worthy Post - Part 1” • Content Marketing Institute, “2015 B2C Content Marketing Trends– North America” • Facebook, “What the Shift to Video Means for Creators” • Social Media Examiner, “2015 Social Media Marketing Industry Report” • Wistia, “Does Length Matter?”
Notas del editor
- Slide: “Hey everyone, come and see how good I look.” Imager: Self portrait
- Hi, my name is Grant and I’m an addict. A YouTube addict. And it’s been less than two hours since I last used. I love video. And… Image: Screenshot
- Imagery: I’d like a bold way to present these statistics
- We’ve come a long way. 46% of survey respondents watched at work, 48% in the bathroom, 70% while watching tv. (Animoto) http://searchenginewatch.com/IMG/574/284574/the-power-of-video-for-small-business-animoto.png?1394658061 Imagery: Pictures of people watching video in different everyday situations.
- Imagery: Something related to generation Z and growing up using technology or the web.
- But I am not here to tell you about the growth of video marketing and how important it is. You’ve been hearing that for a couple years now. And what is the first thing that comes to mind when we think of video marketing? Imagery: Screenshot of emarketer slide showing video growth
- Slide: As marketers, video can do a lot for you. Imagery: I’d like a bold way to present these statistics.
- Video Elevates Brands Imagery: I’d like a bold way to present these statistics.
- Video Builds Authority…BUT Imagery: I’d like a bold way to present these statistics and an image related to doing the heavy lifting.
- Imagery: Something related to a student in a dunce hat.
- Slide: Imagery: I’d like a bold way to present these statistics and an image of a person experiencing frustration. Notes: The Problem (It’s harder to stand out and drive toward our goals)
- Imagery: I’d like a bold way to present these statistics along with an image that speaks to competition.
- Imagery: Standing out from the crowd. I love to use this image with the idea of your content being lost and you need to stand out.
- Ways to Differentiate Your Video Content Imagery: This is essentially a title slide transitioning into the rest of the presentation.
- Imagery: Something related to a Youtube video and a YouTube channel. Slide: Without an optimized channel you are losing value. Both your videos and channel
- Video Builds Authority…BUT Imagery: I’d like a bold way to present these statistics.
- Video Builds Authority…BUT Imagery: Match is image on slide 16.
- Describe your channel in a very distinct and accurate way. Use keywords. Identify your ‘tagline’ Mention your upload frequency and type of content or series. Your channel will appear in searches and suggested channel categories across YouTube, so make sure it's appealing. Why to subscribe. 1000 characters max. Use url shorterners. Use action works. Imagery: Screenshot
- Input your channel keywords. Include single & plural variations of keywords. Provides YouTube additional optimization signals. Imagery: Screenshot
- Complete your about page with website and social links. 15 total links including G+ Imagery: Screenshot
- Complete your about page with website and social links. 15 total links including G+ Imagery: Screenshot
- Add channels to section. Remember to feature other channels you may own/operate. Outreach to related non-competitive channels to promote each other for the mutual benefit. Imagery: Screenshot
- Add Branding to your Channel page cover art. Imagery: Screenshot
- Remember in utilize an quality profile image. This pulls from Google+ if your accounts are synced, Use a square high-res branded image. Avoid any small text Imagery: Screenshot
- Slide: Set up your branding watermark. Imagery: Screenshot
- Slide: You can have 2 trailers. One for subscribers (Current students?) and one for non-subscribers (Prospective Students?) Imagery: Screenshot
- His trailer highlights… 1. What the channel is for/about. 2. The brand name. 3. Showcases personality. 4. How to engage. 5. Video frequency. 6. Video types. 7. What you will get out of viewing. https://www.youtube.com/watch?v=-XOVRnr_7zM Imagery: YouTube Video
- Tip: Create topical public playlists that are helpful to your target audience and include your own videos along with others Helps users decide what to watch next Imagery: Screenshot
- Feature a video or playlist across all of your videos being view. Imagery: Screenshot
- Feature your playlist across all of your videos being view. You can also add your playlists to your YouTube homepage for a more customized page that promotes addition views of your content. Imagery: Screenshot
- Link your YouTube and AdWords accounts, Create a video remarketing list. Imagery: Screenshot from Youtube and an image of a puppy dog to hit home with the metaphor a remarketing following you around.
- Video Builds Authority…BUT Imagery: A bold way to present this statistic and Match the image used on slide 16.
- Google prefers HD content. It’s just a better viewing experience. Imagery: HD image of a college campus
- Imagery: Images of videos files. One with a non optimized name, the other with an optimized name.
- Use custom thumbnails to help make your videos more eye-catching on YouTube and in the Search Engines Imagery: Thumbnail screenshots
- Descriptions help improve CTR in the SERPS. Adding the times in the description creates a clickable annotation. Imagery: Screenshot
- Use both plural and singular keywords. 500 character limit. Use very similar tags on related videos to help influences the related video autoplay feature for improving your chances of it featuring your content. Imagery: Something related to being tagged.
- Within the video description. This is perfect for viewers that are not yet familiar with your brand or channel. Providing these links can help validate your brand. Imagery: Screenshot
- Additional level of optimization, Better organization, Improved user experience, Improved video rankings Imagery: Screenshot
- The closed captioning. Lots of services from $1 per minute. Or internships with time on their hands. Imagery: Screenshot
- Imagery: Screenshot
- Drive views and engagement to impact rankings. Channel authority can be established with more views and engagement of your audience. CTAs: Ask Viewers to Rate and Comment on Your Video, subscriber, visit, watch, etc. Don’t wait for the end of the video to add CTAs. Imagery: Screenshot
- Drive views and engagement to impact rankings. Channel authority can be established with more views and engagement of your audience. CTAs: Ask Viewers to Rate and Comment on Your Video, subscriber, visit, watch, etc. Imagery: Screenshots
- No more misleading titles/thumbnails. YouTube is measuring view time as quality and using those videos in their recommendation engine. Imagery: Image of a chart going up and then taking a dip very similar to this one.
- Imagery: Hangout on Air logos
- Imagery: Something related to a camera fail
- Professional Video Services are too expensive and not scalable for content creation. Imagery: Something related to small budget or begging for budget.
- And they don’t live on. It’s time to try something new… Imagery: Something related to falling asleep watching something such as this gif. And a bold way to present the statistic.
- Creating video content doesn’t have to be difficult. With Hangouts on Air you can lead your teams efforts to start creating engaging content that is helpful to your audience and optimized in a way that can help them discover it. Create video content doesn’t have to be intimidating Hangouts on Air is a great way for content creators to start enjoying the benefits of creating video content. Imagery: Screenshot
- Who here has participated in a HOA for the purpose of creating video content for the public audience? It’s time to start creating videos that stand out. Imagery: Screenshots
- Imagery: Screenshots
- Imagery: Something that speaks to having a variety.
- Good for brand association, increase brand awareness, and need development by showcasing an important topic. Example: Get to know the President of the College Imagery: Screenshot
- Learn about a subject matter with academic leaders. Imagery: Screenshot
- Learn how to apply for admission Imagery: Screenshot
- Great way to repurpose content. Imagery: Screenshot
- Provide access to influencers to share knowledge and experience; perhaps a well-known alumnus. Imagery: Screenshot
- Educate an audience about what’s going on on campus to help drive student engagement Imagery: Screenshot
- Educate an audience about what’s going on on campus to help drive student engagement Imagery: Screenshot
- Demonstrate thought leadership in specific areas of study to showcase academic rigor. Imagery: Screenshot
- Explain how common processes on campus work, work study, starting a club, how to perform research, etc. Imagery: Screenshot
- Promote a special cause, campaign or fundraiser on campus Imagery: Screenshot
- Promote an issue that is important to your audience. Imagery: Screenshot
- Showcase the on campus lifestyle and what it means to be a “Blue Devil” or “Eagle” etc. Imagery: Screenshot
- Gain student testimonials to build a positive image. Imagery: Screenshot
- Imagery: I’d like to see something that speaks to an overwhelming amount of variety.
- Prospective students, Family/influencers, Alumni/donors, Current students, Media, Faculty, Staff You’ve got to give the people what they want. 71 percent of respondents agree that watching video content produced by businesses leaves them with a positive impression of a brand/service/company. Imagery: Something related to Gen Z
- Remember that structure follows strategy Imagery: Content strategy Screenshot taken from BrainTraffic.
- Do some competitive analysis to help determine how you can better differentiate and out do them. Review their websites, youtube channels, and G+ pages. Don’t forget about the G+ and YouTube integration. Imagery: Something related to reviewing or checking out what your competitors are doing.
- Is video the right form of content for this idea? Is it repeatable? Does the content match the targeted sales stage? Imagery: Something related to brainstorming ideas
- Imagery: List of video content ideas with sales stages.
- Imagery: Something related to a colleges mission or culture. Perhaps a mascot or UVP?
- Imagery: Something related to an experts authority.
- The number of live viewers can be seen within the hangout window. Imagery: I’m not sure what could work here. Open to suggestions.
- Apps can increase the production value and allow you to further differentiate. Take and answer questions before, during and after the hangout. Ways for driving the audience back to your site/assets from a HOA. The screen share app is also great for easily providing additional visuals within your video Imagery: Screenshot
- Set expectations at the start, Hook ‘em early, Keep it compelling. Structure Follows Strategy Imagery: Screenshot from wista video research
- Set expectations at the start, Hook ‘em early, Keep it compelling. Shorter is better. Only make the video as long as it has to be. Don’t try make a 30 min video out of 15 minutes of valuable content. You should strive to make your content as concise as possible to achieve the highest engagement. Imagery: Gif from wista video research
- Imagery: logos of the keyword tools?
- Make a plan for where the conversation is going, sort of like a script. It’s keeps things moving and helps those involve be aware of what is being covered. Helps avoid mistakes, rabbit holes and ‘ums’. Read it through and practice so that it sounds natural. Imagery: Screenshot
- Objectives and Key Results. Measure: branded search volume, referral traffic to your website, video engagement. Tie your video content into an existing goal. Imagery: Something related to setting goals.
- Gangnam style now has over 2 billion. But HOA typical feature more niche conversations and it will take time to build an audience. I’ve seen hangouts on air attract a few dozen views to several thousand. Lots of factors will impact your view count so don’t make it a benchmark when your starting out. Imagery: Screenshot
- Review videos retention to determine areas that the audience isn’t enjoying and make adjustments. IT TAKES TIME TO BUILD AN AUDIENCE. FIND THE PEOPLE THAT ARE INTERESTED. Imagery: Screenshot
- Use YouTube analytics, Make poor performing videos unlisted, Understand where you can make improvements Recreate evergreen videos. 51% struggle Measuring Content Effectiveness Imagery: Screenshot
- Imagery: Something related to getting your feet wet.
- Imagery: Something related to doing it better than the competition.
- Learn the technology so that you can focus on the message and connect with viewers. Needs to know how to go live and be ready to fix anything that happens. Imagery: This picture.
- Learn the technology so that you can focus on the message and connect with viewers. Needs to know how to go live and be ready to fix anything that happens. Don’t let the camera jump based on audio cues. Control the screen for a stronger viewing experience. Good sound trump good picture quality. Especially when the audience is truly engaged. You can still have solid quality without breaking the bank. Be sure to test your set up during a live hangout on air. Imagery: Image of newsroom or video controller/producer working behind the scenes.
- Total we spent less than $200. But we would also purchase camera and microphones for our external experts. Don’t use the built in speakers and mic. Use a quality computer. Super budget friendly. Imagery: Screenshots of equipment
- Good job showcasing the lifestyle/brand. Imagery: Screenshots
- Then its just too distracting, too creepy and never put a huge fish right above your head. Imagery: Screenshots
- Tell people who you are and promote your brand. Imagery: Screenshot
- Your audience want to engage real people, not institutions. You're always representing your institution, but be you! Imagery: Screenshot
- Collaborate with people your audience cares about or sees as authoritative. It takes time to build your own audience, this is a great way to start building one. Imagery: Screenshot
- Help them understand the technology and how to best appear on screen. And you run through the conversation before the any live event. Ex. Look at camera, head positioning on screen, etc. Be yourself. Show the faces behind your company. Smile. Imagery: Screenshot
- It’s that easy. And you can go back and edit it after the event within YouTube. Find your primetime, poll your audience. Imagery: Screenshot
- Outreach to organizations, clubs or instructors on campus to drive students to watch Imagery: Image of people or students watching a video presentation
- Imagery: I’m not sure. Any suggestions?
- Remember that for the most part these videos wouldn’t do well just on YouTube because there’s very little context. But HOA are perfect for helping you create video content. Remember just because you have or create a video doesn’t mean it should be on YouTube. Blog posts incorporating video attract 3x as many inbound links as blog posts without video (source) Imagery: Screenshot
- HOA are perfect for creating content that is designed for youtube and your blog Imagery: Screenshot
- HOA are perfect for creating content that is designed for youtube and your blog Imagery: Workflow chart
- Are you ready to start creating valuable branded video content by using hangouts on air to build your brand on YouTube? Remember, our audiences are craving easily digestible video content that is valuable to the viewer that is optimized and stands out. I know that the picture features youtube but using Hangouts on Air doesn’t mean you have to limit your video content to just youtube. Imagery: Something related to taking your brand and adding hangouts on air can lead to youtube and video marketing success.
- Outreach to organizations, clubs or instructors on campus to drive students to watch Imagery: Image of people or students watching a video presentation