1. “CONNECT TO YOUR AUDIENCE”

2. IMPROVE
THE FUTURE
OF OUR PLANET

3. OUR MISSION
Design, development, sale, installation and service
of innovative
multisensory systems of communication to the public.
hardware + software + ideas = turnkey system
“Integrate different systems, communicating
and interacting with each other, to provide
global solutions; create useful and
educational products, in pace with the
times and functional to eco-sustainability of
the planet”

4. FOR A BETTER FUTURE
FROM PHILOSOPHY TO STRATEGY
SUSTAINABLE GROWTH PLANET PRESERVATION
GREEN TOTEM is:
 ECO-SUSTAINABILITY
COMMUNICATION
SECURITY
SIGHT TO THE FUTURE

5. GREEN TOTEM IDEA
Green Totem
it’s not only a multimedia totem, but it is
an idea that gradually develops thanks
to the creativity of our engineers and our
Customers' demands.
Green Totem
combines the rewarding Waste Eco-
Compactor and the Electric Vehicles
Charging (optional) with a D.O.O.H.
system: Digital Signage plus the Geco
Personal Signage (HotSpot point for
an effective “one to one” proximity
marketing ).
SMART POINT | GREEN POINT

6. GREEN TOTEM is ECO-SUSTAINABILITY
FIRST SORTING WASTE REWARDING SYSTEM
integrated with a large number of
INTERACTIVE APPLICATIONS.
GREEN TOTEM
reduces the volume of waste (by 90%) and
has a positive effect on the environment
reducing emissions of CARBON DIOXIDE
arising from their cycle of transportation,
processing and treatment, ensuring the
entire area of waste management an
important qualitative step forward.
SMART POINT | GREEN POINT

7. GREEN TOTEM is ECO-SUSTAINABILITY
“The waste isn’t a cost but a gain”
Waste sorting and compaction
drastically reduces the supply chain
cycle of recovery and reuse of
recyclable materials.
GREEN TOTEM is an advanced Reverse
Vending Machine:
automatically separates and compacts
the waste, recognize and reward your
gesture, informs you, advises you and
connects you to the "world that you
want“.
SMART POINT | GREEN POINT

8. GREEN TOTEM |AWARD
GREEN TOTEM,to reward the user
and emphasize his worth act of
collection, will print and issue a
shopping voucher (or a digital
coupon, via QR-code, on his
smartphone / tablet or a premium
on fidelity card points) reserved for
him.
The type and value of the bonus will
be defined by the customer, with
the chance of using all his "creativity"
and his marketing strategies, always
with the full support of Geco.
SMART POINT | GREEN POINT

9. GREEN TOTEM | FIDELIZE
Rewarding collection – Recycling is right
User loyalty via bonus, fidelity card and/or with personalized
offers on smartphones/tablets. The user can access at any time
to his profile and its offerings.

10. GREEN TOTEM |ADVERTISE
Communication,
institutional information,
advertising,
Digital and Personal Signage
always available to the users
A concrete initiative
of social responsibility and
environmental awareness
improves the image of the
customer an his brand
Customized Design
in line with the corporate
image and fulfilling every
fantasy and creativity of
the brand

11. GREEN TOTEM |COMMUNICATE
HotSpot WiFi & Screen Multimedia
The user accesses the services easily.
He can surf the WEB, download
coupons, videos, music, news,..., interact
with the targeted promotions and the
events proposed to him.
SMART POINT | GREEN POINT
QRcode

12. GREEN TOTEM | INTERACT
QR-code
TOUCHSCREEN
INTERACTIVE SERVICES
AVAILABLE TO THE USER
SMART POINT | GREEN POINT

13. GREEN TOTEM | ELECTRIC CHARGER
The system is designed to be equipped with a
Charging point for Electric
Vehicles (bikes, motorbikes, cars)
In this way, to the separate waste collection,
we combine a real and valuable service for
SUSTAINABLE MOBILITY.
This creates a mix of great communicative
impact.
SMART POINT | GREEN POINT

14. GREEN TOTEM | SECURITY
180 panoramic camera,
microphone, speakers and
SOS button.
A vigilant "eye" for the protection and
the safety of persons and properties;
an emergency point, an important
“lifeline".
SMART POINT | GREEN POINT

15. GREEN TOTEM | MULTISENSORY
Fragrances, perfumes and sweetness notes
diffused through simple ventilation but
guided by a "directed" strategy that uses the
sense of smell as a sensory channel of
communication.
Olfactive marketing & communication
SMART POINT | GREEN POINT

16. GREEN TOTEM | TECH PLUS
RFID
CAMERA
AUDIO *
CONTROLLER
NFC
NARROWCASTING
TOUCHSCREEN
SMART POINT | GREEN POINT
* Innovative “sound actuator” – every surface becomes an extended loudspeaker (even water)

17. GREEN TOTEM | WHY
PLUS:
• Immediate reduction of waste volume, resulting in cost savings
for storage and handling
• Prompted profit: the waste already separated and
compacted has a higher market value and immediately
convertible into cash
• Easy education to use thanks to the various mechanisms of
loyalty, incentive and fun related to gesture
• Additional income with the integration of technologies and
spaces for promotions and advertising
• Great "Green" image for those who adopt the system
• Customized design in line with the corporate brand

18. GREEN TOTEM | D.O.O.H.
D.O.O.H. (Digital Out Of Home)
Digital Signage and Mobile at the service of an effective
Proximity Marketing. A new way to interact with customers.
• Digital Signage managed remotely and Mobile Internet for
communicate and interact with their targeted users in public
places, influencing consumers choices
• New level of relationship with consumers based on immediacy,
on real-time information
• Number of contacts multiplied in comparison to those obtained
with normal paper billboards and leaflets. The average of the
observation time is 60% higher
• The "proximity" allows consumers to easily take advantage of
promotions by purchasing quickly
• This combination of technologies allows you to spread messages
in the right places and reach easily potential consumers (target)…
“call to action”

19. GREEN TOTEM | DIGITAL SIGNAGE
DIGITAL SIGNAGE represents the ideal solution … to expand and improve
the ability to communicate. Green Totem is Digital Signage !
Thanks to Digital Signage the proximity (marketing) communication
to the audience (at points of sale, in public open spaces or inside
buildings) becomes simpler, more flexible, more effective and with
a higher quality/price ratio, compared to traditional systems.
Connected via LAN or WLAN, these panels (screens, monitors,
totems) form a communication network whose contents can be
dynamically changed with the only purpose of let the users "to
receive a message in a specific place in a specific time."

20. GECO SYSTEM | DIGITAL SIGNAGE
Content creation Content distribution Content presentation
Network
(LAN, WAN, Internet, ...)
Page Editor IDS Server
iCALM
Web only
Web interface
Internet/Intranet
All in one

21. GECO SYSTEM|PAGE EDITOR
Content creation

22.  - easy to use – user friendly
 - WYSIWYG What You See Is What You Get
 - intuitive toolbar
 - all standard formats are supported by our system
 (Flash plug-in, RSS, ecc..)
 - Drag & Drop
 - allows the creation of pleasant and attactive content
GECO SYSTEM | PAGE EDITOR
Content creation

23. GECO SYSTEM | IDS SERVER
Manage and control content
distribution: what, where and
when
Content distribution
NETWORK
Lan, Wan, Internet

24. OPTION “SOLO INTERNET” GECO | iCALM
iCALM
Web only
Web interface
Internet/Intranet
All in one
All necessary tools for the creation, management and
distribution of content are accessible via Internet, anywhere
and from any connected device.
content creation
content uploading
management, control and distribution of content:
what content should be displayed, where and when

25. iCALM works on both "Internet" and "Intranet“ environment.
In Intranet, iCALM is protected and limited in the
local network of the Customer.
iCALM
Web only
Web interface
Internet/Intranet
All in one
OPTION “SOLO INTERNET” GECO | iCALM

26. GREEN TOTEM |GECO PERSONAL SIGNAGE

27. From Digital to GECO PERSONAL SIGNAGE
ONE TO ALL ONE TO ONE
It’s an evolution of the Digital Signage thanks to which it’s possible to create a
direct and interactive channel to each user; Geco Personal Signage is a
complement to “digital infoscreens”. Digital and Personal are modular and
complementary to each other. A digital versatile platform that increases
interactivity and user loyalty, carrying on their "handheld devices" personalized
content and interactive local services.
 Targeted ADV
 Entertainment (videos, TV, radio, games, downloads, local infos and news, etc.)
Product information (descriptions, promotions, availability, sales, etc.)
 Coupons dispenser (reports tracking coupons life)
 Localizer
 Access to the web and social networks
 Fidelity cards scanner
 Users information (reports) collected through their mobile devices
 Digital leaflets = no paper = no trees cut down = eco-sustainability

28. Information
Entertainment on large screens
Advertisement
ONE-WAY communication channel
Geco Personal Signage is the
personalized (one to one), mobile,
interactive version of digital signage
GECO PERSONAL SIGNAGE

29. TWO-WAYS communication channel
Wireless Access Point
(WAP)
orderreceive watchjoin
Information
Entertainment on mobile devices
Advertisement
GECO PERSONAL SIGNAGE
Integrated
In the Green Totem

30. 1. Wide range of services
-easy connection to the system
-targeted information and offers by gender, age, preferences, hobbies, etc.
-increase of data base contacts
advertiseexplore receive watch orderjoin
Geco integrated solution | PERSONAL SIGNAGE

31. 1. Wide range of services
- vouchers & coupons unique and personalized
- greater consumer loyalty
- quick usage of the promotion
- quick decision on purchases
- proved increase in sales
advertiseexplore receive watch orderjoin
Geco integrated solution | PERSONAL SIGNAGE

32. 1. Wide range of services
- excellent video quality
- wide range of devices supported
- video ADV, music videoclips, movie
trailers, online showrooms, etc.
advertiseexplore receive watch orderjoin
Geco integrated solution | PERSONAL SIGNAGE

33. 2. G.U.I. Editor…to customize the services offered:
Create your own style in a few minutes !
Geco integrated solution | PERSONAL SIGNAGE

34. Geco integrated solution | PERSONAL SIGNAGE
3. Stand-alone or via Internet (WiFi o 3G)
HotSpot (access point)
integrated in the Green Totem
Stand-alone
Internet
GUI Editor
Local WiFi
connection
connection

35. 4. Content management user friendly
Geco integrated solution | PERSONAL SIGNAGE

36. PERSONAL SIGNAGE REPORTS and STATISTICS

37. PERSONAL SIGNAGE REPORTS and STATISTICS

38. Social Media | PERSONAL SIGNAGE
Directly on your mobile screen three Social Media buttons:
Facebook, Twitter, AddThis (others available).
The user can comment, share and also involve his social network in
real time, interacting with his friends online and engaging them in
his own experience. This engagement among users amplifies the
impact of any activity (promotional, informative, proximity
marketing and social) undertaken at the local level.

39. Music, movies, games, news, tickets, maps,
refills, etc.
(possible link with wouchers ands shopping bonus)
also….Content Vending Machine | PERSONAL SIGNAGE

40. Geco Personal Signage | CONCLUSIONS
Geco Personal Signage platform allows to:
 loyalize custormers through the many services offered
 increase the attractiveness of any single business activity (eg. Shop)
differentiating it from competitors
 increase the return (feedback) on investment in ADV
 “measure” its own audience
 improve the brand image, its visibilty and allurement

41. Green Totem
Green Totem generates revenue earn on three different
fronts: the first one is the opportunity to sale directly to
recyclers of waste; PET and aluminum have a good
market value and Green Totem generates the highest quality
materials, compressed and selected. The second
opportunity is related to marketing, cause Green Totem, not
only can be fully customized following the image of the
various brands but, thanks to multimedia, incentive and
loyalty systems, offers an effective One to One marketing.
Third one: Green Totem can be bought or leased
depending on the most convenient legal form
present in your country (eg. In Italy, using the “rento form”,
we have a 100% tax relief).

42. GRAZIE per l’attenzione
BE SMART…
…BE
GECO s.r.l.
Via Ugo Foscolo, 9
28066 Galliate (NO)
www.gecoitalia.biz