Using Google Analytics To Improve Your Business - Gravity Switch

Using Google Analytics To Improve Your Website ,[object Object],gravity switch Nice people. Award-winning process. Websites done right.

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who I Am / What I Do ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who Are You? ,[object Object],[object Object],[object Object],[object Object]

This Workshop Will Help You ,[object Object],[object Object],[object Object],[object Object]

Workshop Materials ,[object Object]

[object Object],Why Google Analytics?

[object Object],[object Object],Why Google Analytics?

[object Object],[object Object],Why Google Analytics? Free

Google Analytics Can Help You ,[object Object]

Google Analytics Can Help You ,[object Object],[object Object]

Google Analytics Can Help You ,[object Object],[object Object],[object Object]

Google Analytics Can Help You ,[object Object],[object Object],[object Object],[object Object]

Setting Up & Defining Goals Setting Up & Defining Goals

Setting Up Google Analytics ,[object Object],[object Object]

Goals Allow You to Monitor Your Website’s Success (or Failure) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting Up Goals ,[object Object],[object Object],“ What do I want my visitors to do on my website?”

Focus On A Limited Number Of Goals ,[object Object],Website visitors have a limited attention span - keep them focused by keeping yourself focused

Four Main Report Categories ,[object Object],[object Object],[object Object],[object Object]

Four Main Report Categories ,[object Object],[object Object],[object Object],[object Object],Over 100 Reports

Visitors: Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Visitors: Benchmarking ,[object Object],[object Object],[object Object]

Traffic Sources: Overview ,[object Object],[object Object],[object Object],[object Object]

Traffic Sources: All Traffic Sources ,[object Object],[object Object]

Traffic Sources: Campaigns ,[object Object],[object Object],[object Object]

Content: Overview ,[object Object],[object Object],[object Object]

Content: Top Content ,[object Object],[object Object],[object Object]

Content: Site Overlay ,[object Object],[object Object]

Goals: Overview ,[object Object],[object Object]

Goals: Reverse Goal Path ,[object Object],[object Object]

Goals: Funnel Visualization ,[object Object],[object Object]

Tips And Tricks ,[object Object]

Tips And Tricks ,[object Object],[object Object]

Tips And Tricks ,[object Object],[object Object],[object Object]

Tips And Tricks ,[object Object],[object Object],[object Object],[object Object]

Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

06. Applying What You Learn Applying What You Learned

Takeaways ,[object Object],[object Object],[object Object]

Additional Resources ,[object Object],[object Object],[object Object]

Ask me Questions Ask Me Questions

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Google Analytics To Improve Your Business - Gravity Switch

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Using Google Analytics To Improve Your Business - Gravity Switch