The document discusses how wine producers and marketers can leverage mobile technologies and social media to promote their brands and products. It outlines strategies for developing mobile apps that are delightful, innovative, well-designed, integrated, optimized, connected, localized, and highlight great user experiences. The document also emphasizes engaging customers through social media platforms by listening to conversations and integrating across different networks.
7. SO DRINK UP
GET PAST THE STIGMA
PEOPLE CONSUME...
QUICKLY
BEWARE BEING A
BORDEAUX
EVERYTHING IN
MODERATION,
INCLUDING
MODERATION
SOURCE: HTTP://WWW.JERMANN.IT/IMAGES/GRANDI/STELVIN.JPG
15. GREAT APPS ARE: DELIGHTFUL
HIGH ATTENTION TO DETAIL
ACCELEROMETER
INTEGRATION
VERY DETAILED, E.G.
LIGHTER SOUNDS
16. GREAT APPS ARE: INNOVATIVE
IMMERSIVE 3D MAP
RICH USER-INTERACTION PARADIGM
“3D PRESENTATION IS FANTASTICALLY COOL” -
GIZMODO.COM
17. GREAT APPS ARE: DESIGNED
EXEMPLARY LOOK & FEEL
TAKES ADVANTAGE OF
IPHONE’S MULTI-MEDIA
CAPABILITIES
FEATURED IN APPLE’S ADS
& DEVICES IN RETAIL
LOCATIONS
18. GREAT APPS ARE: INTEGRATED
FANDANGO INTEGRATION
FOR ONLINE TICKETING
ITUNES INTEGRATION FOR
MEDIA
FACEBOOK AND TWITTER
INTEGRATION FOR CHAT
FUNCTIONALITY
19. GREAT APPS ARE: OPTIMIZED
NATIVE AUDIO & VIDEO
MINIMIZES DEPENDENCY
ON NETWORK
REACHABILITY
WORKS ON IPOD TOUCH
20. GREAT APPS ARE: CONNECTED
SHARE PHOTOS VIA
FACEBOOK, TWITTER, &
THEBESTCAMERA.COM
DEVELOPED BOTH IPHONE
APP AND SUPPORTING
BACKEND
21. GREAT APPS ARE: LOCALIZED
LOCALIZED FOR
AUSTRALIA, GERMANY,
FRANCE, & UK
2.5 MILLION DOWNLOADS
PROMINENTLY FEATURED
IN APPLE’S IPHONE
MARKETING MATERIALS
23. Description Nearby
This landmark is a wonderful example of blah.
If you like it, you should really check out This
other landmark.
There can be bullet pointed facts or whatever
in this section. Underlined links will jump to a
different card.
Go to map doesn't show a google map, but
rather a customized Rick Steves map with
clickable regions indicating various cards
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