At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

2. Be on target: My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘benefit from’ this. Copyright www.greatmarketingworks.co.uk 2009 ©

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7. What kind of person am I? Dan Sodergren: Motivational, marketing, man. Copyright www.greatmarketingworks.co.uk 2009 ©

8. What kind of person are you? ‘ Know thyself’ Socrates – 409 BC Copyright www.greatmarketingworks.co.uk 2009 ©

9. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life. Copyright www.greatmarketingworks.co.uk 2009 ©

10. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY

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15. Now this shows us values. Write down your favourite animal on one side of A4 nice and BIG. Hold it up. Ok let’s move about a bit. Get into groups of three or four. Try to find people who share the same animal 1 st choice as you. Copyright www.greatmarketingworks.co.uk 2009 ©

16. Ok introduce yourself To your new work partners ‘ Know someone else’ Sodergren 2009 – B D Copyright www.greatmarketingworks.co.uk 2009 ©

17. People ARE different

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23. Be on target: First things first Research your market What have you done to research your idea? Copyright www.greatmarketingworks.co.uk 2009 ©

25. Did this restaurant work?

35. What about over time? Never presume: Today’s markets will last forever What about in the past? Copyright www.greatmarketingworks.co.uk 2009 ©

37. What about by region and new phrases? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

39. What about the trends in just the UK? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

41. I know! But this is relevant to all ideas! As it shows you more information in a minute – than we used to get in a year! Copyright www.greatmarketingworks.co.uk 2009 ©

42. What else could we use to trend watch? And why trend watch in the first place? The difference between ‘ want and need.’ Copyright www.greatmarketingworks.co.uk 2009 ©

45. How are you going to listen? How are you going to spot where your idea might go? How are you going to make your choice? Discuss in your groups. Copyright www.greatmarketingworks.co.uk 2009 ©

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50. Who do you listen to? Who is your idea’s potential market place? Everyone? Copyright www.greatmarketingworks.co.uk 2009 ©

54. When do people buy into an idea? 1 time = 3 times – nothing 2 times = 6 times - nothing 3 times = 9 times - I have heard of you (marketing starts to work) 4 times = 12 times – You must be doing something right (most people give up then i.e. as no one buys)

56. SO how is this relevant? We must stay on target!

57. If we are having to connect with someone many times, we MUST narrow down the number of people.

59. Draw your target demographic .

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66. Brainstorm time: What questions should you ask?

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71. What will be your 5 steps to market researching?

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77. What are your idea’s values? Write them down.

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81. What are your idea’s (USP) Unique Selling Points? Write them down

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86. What is your idea’s (POD) point of differential? Write it down

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92. How can we communicate this through our brand? We have 5 ways.

95. What new name can your partner / group create for your idea? Take it in turns.

98. Can we all see the power of the wrong logo? Losing £50 million

99. What would be the right logo for an anti hair-loss shampoo? The products called Hairsense (I preferred Hairactiff) But that’s market research for you.

100. You choose Logo 1

101. You choose Logo 2

102. You choose Logo 3

103. You choose Logo 4

104. You choose Logo 1

105. You choose Logo 2

106. You choose Logo 3

107. You choose Logo 4

108. Which one did you like? Vote time! And why did you like that one?

109. What can we use / do better? Our brands colour

110. What can we use / do better? Our brands’ actual colour What should it be? Our favourite colour?

111. No!

115. GOOGLE the psychology of colours Do this when you get home. Write it down. And align your colours to your company’s USP’s and values.

119. After asking 600 people of the client’s target demographic: The one voted the most for was:

120. This one

121. And here’s the product.

122. But do different colours really work?

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127. Yes!

131. Be on target: By the end of the session we want to have a starting point for your brand, your USP’s worked into your brand, a complete market research idea; including questions for a focus group of your target demographic. Copyright www.greatmarketingworks.co.uk 2009 ©

132. Have we got that? Copyright www.greatmarketingworks.co.uk 2009 ©