The document discusses various techniques for generating new ideas, including loosening mental constraints, creating optimal environments for idea generation, and thinking in different ways such as evolving existing ideas or combining unrelated concepts. It emphasizes that everyone is capable of new ideas and provides examples of paradigm-shifting innovations that were once considered crazy. The overall message is that new ideas can come from relaxing one's mind and thinking freely without limits.

2. Idea creation: My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘love doing’ this. Copyright www.greatmarketingworks.co.uk 2009 ©

5. Move around (if we can) Sit next to someone new you have never met before or simply don’t know well.

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12. Turn to that person

13. And say

14. I like you 

16. What does your pair have in common? Anything freaky?

17. People ARE different

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28. So should we.

30. Any answers please

32. Any answers please

36. When was the last time you saw an opportunity and had a great idea? Tell it to your partner. A’s first. Then B’s.

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41. Who didn’t like telling them about their special idea?

42. Who made up a new idea so they didn’t have to share their special idea?

43. Realize that great ideas are many and often - it’s the action you take to make them happen and the timing of the opportiunity that makes the difference.

45. All these are mutli million pound ideas. Go and do them!

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53. Take three pieces of paper and some pens. And individually do the following tasks.

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60. Destroy your mental monsters! Welcome new ideas.

61. Remember your interpretation of the world is just that. Your interpretation.

62. How many new ideas can you have for this Biro Tube in 5 minutes?

63. Break time – go think.

65. Idea evolution: My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘love doing’ this. Copyright www.greatmarketingworks.co.uk 2009 ©

68. Choose your habitat. Choose one. Make it yours. For now.

69. The slow lane

70. The fridge

71. The playground

72. The countryside

73. The mountain

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79. Hmmm ice cream. Copyright www.greatmarketingworks.co.uk 2009 ©

84. Paradigm shifts: Jobs for life in public sector, Swiss watches and quartz, buying music and record labels, selling books and Amazon, the way we watch TV!

86. Take 5 minutes and together B’s take the word ‘shopping’ and link it to anything i.e. What if shopping was like…. Pick one. And discuss with your partner.

87. 3 rules: The connection must be like for unlike. Be truly random. Choose tricky concepts to stretch yourselves.

88. What if ‘shopping’ was like: Swimming. A forest. Eating. Dogs. Etc

89. There is nothing like writing to force you to think and get your thoughts straight. Warren Buffet

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101. Choose a case study:

103. How is your case study? How does it measure up? Discuss with your partner.

106. Do a 5 minute made up SWOT analysis for your chosen case study in your group.

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112. Do a 5 minute PEST analysis for your idea. And then present it to your group.

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121. How does your new idea Make meaning?

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126. Can you sum up your values in 3 words? Explain it to the group.

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133. The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get. Jim Rohn

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138. Produce a goal for your idea. Share it with one person in your group. Is it really SMART?

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143. Get the feedback from that person. Re-write your goal.

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148. Swap details with that person. They are going to check up on your goal. So it best have a date 

149. We all have a BIG picture! Copyright www.greatmarketingworks.co.uk 2009 © Do we have the steps in place?

150. What are your next three goals? Keep this small. Keep this within a month. Keep these to yourself. Write them down.

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155. How many of your goals are Market research?

156. Make sure one of them is! We may be talking about this next.

157. So… What are your next three goals? Including market research.

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162. Idea evolution: By the end of the session we want to have a list of reachable goals, their values understood, a new idea which works with the values and some market research to do. Copyright www.greatmarketingworks.co.uk 2009 ©

163. Have we got that? Copyright www.greatmarketingworks.co.uk 2009 ©