In order to market your website and/or business effectively, you need to have the proper information...

1. Search Engine Optimization Is Basic With These Suggestion
In order to market your website and/or business effectively, you need to have the proper information
to guide you along the way. Without the right info, you'll be swinging blindly in the most competitive
marketplace in the world. Read the article below and find out about some tips you can use for
optimizing your website.
When setting up your site using SEO, don't forget the importance of the site-map. Search engines
spiders love site-maps, as do human users. It shows both groups where everything is on your site,
and increases the keyword density of your pages. Site-maps also help boost your linkage ratings
similarly to backlinks.
If you are going to spend money at all in your SEO efforts, a wise buy would be to open a PPC
account. A pay-per-click campaign with Google or any other competitor will help you get your site
ranked highly in a hurry. There's nothing these big companies behind search engines love more than
money, so it's a "shortcut" for the people who can afford it.
When marketing a product online, make sure your site is as useable and accessible as possible. If
your website has problems with the code or can't be viewed by certain browsers, you will lose
visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use
your site.
To draw more traffic to your site, learn which words people use when they are searching for your
site. Customers tend to prefer keywords that are broader and easier to remember. Find out what
words and phrases are most popular, and then use these on your site to attract more attention.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't
use too many sub folders, instead use descriptive names for each page. Keep your pages with the
most competitive keywords in their names, close to the root folder, so they will gain a higher page
rank.
When you initially launch your new site, send out a press release to local media who may be
interested in covering the story. Even if you already have an established site, do a "remodel" and
send out a press release for the new and improved unveiling. You might be surprised by how many
publications have space reserved for just these types of stories.
Having a blog will keep your website new and fresh and will help your ranking with search engines.

2. Search engines crawl through websites to find new, updated content. Blogs that get crawled more
frequently have more authority and a higher ranking. If you blog, you are ensuring you will
constantly have new content.
Stop wasting links to pages that don't truly
need it. There is no need to link your Privacy
policy or the contact us section because in the
end it doesn't matter if those pages have Page
Rank or not. Try using the No Follow attribute
on these so that you save your juice for pages
to do matter.
A great program to implement in your search
engine optimization is the Yahoo! Buzz Index.
This tool, as its name suggests, allows you to
view how popular or relevant your keywords
and keyword phrases are at any given moment
in time. This is great for selecting keywords
you know people will search for, increasing
the traffic for your page.
If you are running an internet search, it is useful to know, that the first page of search results, are
the http://www.microsoft.com/web/seo/ ones that have the most search engine optimisation
pertinence to your query. As such, clicking on them, should provide you with the best answers about
the topic of concern.
Make sure you include unique content in your articles. Search engines will give your website higher
priority for your keyword if multiple websites are sending their viewers to your blog to find out more
information about a given topic. You will begin to look like the authority in your field.
If you want to be successful at SEO, make sure you know your audience! Use the Google Tracker
application (or any other similar website) to break down where your website traffic is coming from.
This will help reveal which of your SEO tactics are successful and which are not. When you are more
pragmatic about generating visitors for your website, you will get better results.
To help you best leverage internet marketing, focus on your use of the title and meta description
tags as much as possible. Keep the most relevant tags near the beginning and make them as unique
as possible to help your site appear higher in search results. If your site comprises multiple pages,
keep tags between pages different and try not to use the same tags on every page.
Try to make the pages of your site look similar to make the user experience easier. If the layout of
your pages keeps a "buy" button in the same place, or the title in the same location, then not only
will the user have an easier time navigating, but so will the search engine spider!
When optimizing the images on your website, be sure to use the word "image", "picture", or "photo"

3. along with a description. Many users search for images using a keyword plus one of those image-
related words. Including both in your image description can help ensure they end up on your site.
Please try not to use flash or a giant image as your main page as this can reduce search engine
optimization. If you insist on doing so, make sure that you at least place text and navigation links
below the fold and try your best to place your keywords in places that will be easily reached. Images
cannot be traced by spiders so you need to place text near or around them to make sure they are
tracked more easily.
It is important to stay committed when you are trying to move your site up the search engine
listings. You cannot place content on your site and then walk away if you want to have true success.
You need to keep up with the ever-changing search engine's algorithms if you want your site to
skyrocket to the top of the results page.
A great tip to increase search engine optimization on your blog is to use sticky posts. You might have
some general tips for your readers that you would like to remind them of. You also might have a
favorite post you would like to use as well. You can increase the amount of traffic on those posts and
make your blog a better blog in the process.
As was mentioned earlier in this article, the key to your website's performance, is search engine
optimization. If your site is properly optimized, it will increase its search page rank and, as a result,
will have many more daily visitors. The more visitors you have to your site, the more profit you will
make. Apply the search engine optimization advice contained in this article and you will be on your
way to increasing your site's traffic and making a lot more money.