In these slides we will see how to use Firebase Analytics in order to grow your user base. We will see how to effectively use insights from both paid and organic channels in order to create growth.
6. What about all the time spent in apps?
Mobile web vs. apps
vs.
Source: comScore Mobile Metrix, U.S., Age 18+, June 2015
13% 87%
Mobile web Apps
7. In reality, time spent is concentrated in a few
Mobile web vs. apps
vs.
Source: comScore Media Metrix MP and Mobile Metrix, U.S., Total Audience, June 2015
13%
35%
Other apps
Entertainment
(Games, radio, multimedia)
Social and messaging
32%
20%Mobile web
8. Source: comScore Mobile Metrix, U.S., Age 18+, June 2015
The web offers broader reach, but engagement is low
Top 1000 mobile apps vs. top 1000 mobile web properties
10.9
Monthly unique visitors (MM)
3.3
Average minutes per visitor
Mobile webApps
8.9
201.8
9. Opportunity to capitalize on broad mobile web reach
Mobile Web Lots of users, but hard to re-engage
High engagement, but a small piece of overall
user traffic
Modern web features enable better engagement
Opportunity to
engage users
Apps
“...your mobile website is the top of the funnel for your user acquisition on mobile. It is where people land
when coming from search, email, social media, text links, etc, etc. The mobile web scales much better.
You can build a large audience on mobile web much more easily than via mobile apps.” -- Fred Wilson
10. A holistic strategy for Mobile
Start thinking Site and App - not Site or App;
Provide the best experience in both.
Site App
13. per day
At bus stop, listen
to new music playlist
8:30am
Browse summer
styles on YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble
while waiting in line
1:33pm
Use flashlight app to
find dropped earring
11:09pm
Use maps to get directions
to Creole food truck
1:13pm
Find the fastest
route home
11:36am
Wake up and
read news online
6:50am
150x
Buy newest game
to play
11:15am
Search for the nearest
coffee shop
8:42am
14. Some challenges to growing apps
Too many
tools
Finding the
right users
Mobile technology
is hard
46. Build an audience
with Firebase
Analytics
Create and send the
message with
Firebase Notifications
Use Firebase Notifications to send relevant messages
Tailored
messages for
each group
47. Invite more, valuable users to your app
Identify in
Firebase Analytics
via Audiences
Target group
with invites
campaign
Group shares
email / sms
with contacts
48. Firebase App Indexing gets your app into Google Search
● App is already installed when users search
for related content, they will launch your app
directly from the search results.
● If users don’t have your app yet, an install
card shows up in search results.
● Adding App Indexing promotes both types
of app results within Google Search and
also provides query autocompletions.
49.
50. A growth engine for your business
Understand
how users
behave in
your app
Understand
marketing
campaign
performance
Turn user
insights into
actions