Operators have struggled for years to find an ideal business models for mobile data services. This year, application storefronts have emerged as a key way for them to get a foothold in the mobile application value chain.This presentation will discuss how operators are able to leverage on the mobile application phenomenon through the implementation of ready built application storefronts, increasing their ability to rapidly introduce new services and generate new revenues, while reducing costs.

1. Application Storefronts It’s time the Operators Win! Kelvin Lee Senior General Manager 9 December 2009

3. The Industry Trends

4. Source: Gartner, In-Stat 2009 The Rise of Smart Phones & AppStore 37 % of global handset sales will comprise of Smart Phones by 2012 100 m The number of users accessing application stores by 2013.

5. Internet-enabled devices appear in a variety of forms The Rise of Internet-Enabled Devices Mobile Internet Devices PMP, eBook, Navigator, Mediaphones Dual-Mode Devices Add CDMA or GSM

7. The Evolution of the Application Store Landscape

8. Evolution of Application Store Industry

9. Application Store Providers Platform Vendors Device Manufacturers Mobile Storefronts Operators Android.Microsoft Apple.Nokia Ovi.RIM Sony.Nintendo.Xbox Getjar.Handango Vodafone.Orange.O2 Active T-Mobile.China Mobile. SK Telecom

10. Application Store Craze DESKTOP APPSTORES MOBILE APPSTORES OPERATOR APPSTORES Adobe Air Bodega

11. It’s Time The Operators Win!

12. Leverage Assets Winning Strategy For Operators Trusted financial relationship with subscribers

14. Skype, Google, Social Network Sites, P2P Video music Streaming Voice, Apps, SNS, Video, Music, Individual Developers, Software companies Tools, Games, SIP Phones,.. Record Labels, Studios, News Broadcasters… Music, Games, Film, TV, News, Podcasts… Service Providers Connectivity, Terminal Info, Core VAS, Customer data, Billing, Location info End users

15. Key Challenges in VAS Delivery

16. How to Offer Service Experience? Own the Experience not just be a gatekeeper - conjoined Services for different place, device and times Repackage Core Personal Communication Products that is not just temporary media services for users to fend off boredom Deepen intimacy of the customer relationship by offering packaged digital lifestyle products not individual applications Unify browsing experience of all OTT apps, free tools and home-grown apps and for all touch points Make Full Use of Customer Data as an Experience Enhancing tool and as a by-product Operator Appstores are needed not just for phones but all other internet-enabled devices (PCs ,laptops ,netbooks ,smartphones , ebooks, mediaphones, etc.)

17. Green Packet’s Value Proposition

18. #1. Localized and Customized AppStore Service Experience

19. Buy one Internet Service from an Operator and choose which device the service should be pushed to #2. One Operator, One Center, One Service… on Multiple Devices

24. Green Packet Overview

25. Green Packet - Overview

27. Thank You Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com