Social Media On A Shoestring Budget - Blogging
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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).
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Social Media On A Shoestring Budget - Blogging
- 1. Part 2 - Blogging “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
- 2. Introductions Your Name Business or Nonprofit Where It Is Located
- 4. Ball State University | August of 1988 | B.S. in Journalism
- 5. Full Time Ministry 1989 – 2002
- 6. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
- 7. Director of Business Development | 2003-2007 | Chicago Marketing Firm
- 8. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
- 9. Hired First Employee in 2010
- 10. Hired First Intern in 2010
- 11. Hired Second Employee in 2011
- 14. Over the Next Two Hours “I Don’t Get It” “I Get It”
- 15. Over the Next Two Hours “I Get It & I love it” “I Don’t Get It”
- 16. “If you don’t love social media, you’ll suck at social media.” Jay BaerConvince & Convert
- 17. What is Social Media? Social media is the use of technology combined with social interaction to create or co-create value.
- 19. It’s an extension of everyday interaction
- 20. It’s group driven, not top-down
- 21. It’s messy, disorganized & hard to control – downright chaotic at times
- 22. It’s a tool, not an end-point
- 24. It’s people doing what we’ve always done:
- 25. Talking
- 26. Arguing
- 27. Sharing
- 29. Heart of Social Media?
- 30. Blogging
- 31. Blogging: What is it? A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
- 33. Search Engines love it! A blog can be a source of regularly updated content. Searchenginesloveregularlyupdatedcontent.
- 34. Drive Traffic To Your Website & Make More Connections & Sales
- 35. Writing about your business can give you a better understanding of your business.
- 37. Pick a newsworthy story
- 38. Create a List
- 39. Teach
- 40. Guide
- 41. Tell a Story
- 42. Write a Tip
- 43. Play the What If Game
- 44. Review Something
- 47. SHARE TRAFFIC TRAFFIC SHARE
- 49. Change Your Methods
- 50. Surf the Web
- 51. Start in the Middle
- 52. Read
- 53. Start a New Document
- 54. Play a Game
- 55. Find an Inspiring Image
- 56. Pretend You’re Writing a Letter
- 58. Can I make money by blogging?
- 63. 1 hour to set-up the blog – FREE (kind of)
- 64. New Client – Priceless ($360.00)www.crosscreativemarketing.com
- 65. Spending 2.5 hours a day $360.00 X 5 days a week = $1,800.00 $7,200.00 $1,800.00 X 1 month = $7,200.00 X 1 year = $86,400.00
- 66. Spending 2.5 hours a day two times a week $360.00 X 2 days a week = $720.00 $2,880.00 $720.00 X 1 month = $2,880.00 X 1 year = $34,560.00
- 68. How US Companies Are Using Social Media
- 69. Awareness vs. Usage Source: Remarkablogger.com
- 71. What will you do with this new marketingpower?
- 72. What is the biggest take away from this workshop that you could start implementing tomorrow?
- 74. You should be the person who should blog
- 75. Someone in your organization should blog
- 76. Hiring a ‘ghost blogger’ is the way to go
- 77. Choose a blogging platform
- 78. Decide how often to write your blog
- 80. Questions?
- 81. Please take a few moments and fill out our survey
- 82. ™ Thank You For Coming! “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011