Assess applause, conversation, and amplification rates as the “best social media metrics.”

1. Assess applause, conversation,
and amplification rates as the
“best social media metrics.”
Learning objective for Module 5, Lesson 2

2. How should you measure engagement?
• In October 2011, Avinash
Kaushik said the best social
media metrics included:
• Applause rate.
• Conversation rate.
• Amplification rate.
• In June 2017, he used these
metrics and said, “Kill all the
organic social media activity
by your company.”
Source: Avinash Kaushik, Occam’s Razor, “Stop All Social Media Activity (Organic) | Solve For A Profitable Reality,” June 7, 2017

3. Applause rate
• Applause rate indicates how
many likes each of your posts
has received on average.
• e.g. Applause rate = 75 means
each of your posts has an
average of 75 Likes.
• Do users think the content we
have posted is interesting, even
if they won’t bless it with their
stamp of approval and forward
it on?
Source: Avinash Kaushik, Occam’s Razor, “Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value,” Oct. 10, 2011

4. Conversation rate
• Conversation rate indicates
how many comments/replies
each of your posts has
received on average.
• e.g. Conversation rate = 1
means each of your posts has
an average of 1 comment.
• Is what we are saying
interesting enough to spark the
most social of all things: a
conversation?
Source: Avinash Kaushik, Occam’s Razor, “Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value,” Oct. 10, 2011

5. Amplification rate
• Amplification rate indicates
how many times on average
each of your posts was shared
or retweeted.
• e.g. Amplification rate = 25
means each of your posts was
shared 25 times on average.
• Is what we are saying so
incredible and of value that
people will stamp their name
on it and forward it to everyone
they know?
Source: Avinash Kaushik, Occam’s Razor, “Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value,” Oct. 10, 2011

6. TrueSocialMetrics was inspired by Avinash
• Tracking your conversation,
amplification, and applause
rates will help you to measure
the real active engagement of
users with social media posts.
• True Social Metrics tracks your
blog as well as your Facebook,
YouTube, Twitter, Instagram,
Pinterest, LinkedIn, Tumblr,
Vimeo, SlideShare, and Google+
accounts in one tool.
Source: True Social Metrics Features

7. TrueSocialMetrics has competitive analytics
• Surprisingly, no login
credentials are required to
connect your competitors’
social media pages.
• You can compare your results
against your competitors.
• You can analyze their posting
strategy, social media
campaigns, followers, and
learn their best practices.
Source: True Social Metrics

8. TrueSocialMetrics has influencer analytics
• You can identify the most
powerful social influencers for
your business and the most
engaged users who can
become your brand advocates.
• You can analyze which topics
and types of content are the
most effective for engaging
your influencers – and
measure their engagement.
Source: True Social Metrics

9. Quiz: Assess applause, conversation, and
amplification rates as the “best social media
metrics” for measuring the real active
engagement of influencers with your content.