Greg Sarangoulis discusses the benefits of charitable giving communities, established through hashtags on social media, and, most importantly, how individuals and other non profits can get involved.

1. #Hashtag
Philanthropy
& You
by Greg Sarangoulis

2. What is a #Hashtag?
A hashtag is a type of label or metadata tag used on social
network and microblogging services which makes it easier
for users to find messages with a specific theme or content.
-Wikipedia

3. How large are social
networks?
• Examples: Facebook, Twitter, LinkedIn
• 2 billion users
• Dozens of countries
• Average of 3 hours a day, per visit

4. How do nonprofits and
causes benefit?
• Drives content beyond immediate network
• Engages individuals anywhere & anytime
• Accessible by cellphone and desktop
• Inbound search once clicked = interest
LIKES
1500

5. An Example
#GivingTuesday: the brainchild of community
organizers in New York City. Inspired by the
enormous amounts of spending on the days
following Thanksgiving, like Black Friday and
Cyber Monday. Created to provide a voice for
nonprofits and leaders of philanthropic efforts
and to spark interest in end-of-year giving for
online users.

6. By The Numbers
• 4 years
• 15 billion impression across the net
• 30,000 organizational partnerships
• 470% increase in online giving

7. What You Can Do
Nonprofit:
• Use already popular hashtags
• Visit #GivingTuesday's website for info about
how to get involved
• Create your own but make it unique and relevant

8. What You Can Do
Supporter:
• Search for causes of your interest
• Look up popular hashtags
• Share with your friends

9. For More Info
www.gregsarangoulis.org