convention of national hala

2. Halal food sector has become an
area of opportunity across the global
food trade. 70% of Muslims or 1.33
billion of the 1.9 billion Muslims
worldwide follow Halal standards.
Adherents philosophy maintain that in
order for food to be considered Halal,
it must not be a forbidden substance
and any food must be “permissible”
permissible
according to Islamic Law (Shariah).

3. The current estimated value of the
total Halal market is USD 150 billion
per year on average, potential to rise
to USD 500 billion by 2010, driven by
the increasing value and diversity of
the consumer market, combined with
strong demographic trends

4. Most striking is that there are approximately 1.9
billion Muslims in the world who are consumers of
Halal. Among the Halal importing countries are those
which:
Have one of the highest per capita income in the
world.
Have the fastest growing middle classes in the
world.
Import a significant proportion of their food
needs.
Have the highest rates of population growth in
the world.

5. India
China
1.8 billion
962 million
Pakistan
318 million
Nigeria
+306 million

6. Indonesia The United
Ethiopia States of
+239 million +194 million America
+190 million
Brazil Bangladesh
Iran
+189 million +176 million
+153 million

7. Highest population growth over the
past 45 years are found in the oil
exporting countries of Western Asia.
The UAE for instance, had a mean
annual growth of 7.7% between 1950
and 1995. Rapid population growth
was fuelled by the high rates of
fertility and immigration for Qatar,
Western Sahara, Kuwait, Djibouti
and Saudi Arabia. What is clear
from this data is that Muslim and
Muslim majority countries are
among the highest contributors to

8. In view of the high food demand
and the promising market from
Muslims worldwide, many
developed countries,
specifically the western
countries have come forward to
supply Halal foods to Muslim
consumers. Developed
countries have been successful
in doing so because of several
factors.

9. First, supply sources in
developed countries have the
appropriate structures for
monitoring and certification of
Halal food exports. Appropriate
structures imply, as a minimum,
that there are Islamic societies
or agencies in supply countries,
which had been approved by
Halal Importing countries and
once approved, are listed with
the relevant government

11. Second, stringent health
monitoring systems, natural
endowments in food production
and advanced food technology
that allow them to provide
reliable and uninterrupted
supply of good quality Halal
foods to Muslim countries,
particularly during peak demand
periods like Eid Al-Adha and
Eid Al-Fitr.

12. The increasing demand for Halal
imports from Muslim and Muslim
majority countries coupled with
rising personal incomes and
population growth.
The growing number of Muslims in
western countries and the
stimulatory effect of this growth on
Halal exports.

13. The development of Halal monitoring
agencies in these countries which
facilitate the export of Halal foods.
The development of structures, rules
processes and procedures by some of
the importing countries and their
cooperation with exporting countries
government control agencies and with
local Islamic organizations to ensure the
integrity of Halal foods.

14. Given the opportunities and
experiences in the global Halal
food trade, there is no doubt
that it would be more beneficial
for the Philippine food products
to be registered as Halal
certified products.

16. Promulgation and adoption of
the PNS on Halal Foods in
February 2005 as a Mandatory
Standard is a significant
milestone in developing
Philippine Halal Food Industry.

17. There is a need to speed up the
implementation of the PNS on
Halal Foods. Alongside, there is
also a greater need for stringent
standard accreditation process
of Halal certifying bodies and
harmonized the certification
guidelines to eliminate
confusion, misunderstanding
and even abuse in the Halal
audit and certification process.

18. The Islamic Competent
Authority need to be supported
to manage the level of
compliant of all accredited
Halal certifying bodies in the
Philippines to the PNS on Halal
Foods. PNS on Halal Foods
reinforces the discipline in the
global food export in terms of
providing Muslims as well as
non-Muslims of quality and safe

19. PNS 2067:2008 should be
widely disseminated across all
sectors specially with
recognized and accredited
certifying bodies and
concerned food
producers/processors and
exporters for them to gain a
thorough common
understanding of the Halal

20. Philippine has the comparative
and competitive advantage in
supplying some fresh and
processed food products to the
International Halal Market but
the acceptance of Philippine
food products increasingly
must address the growing
concern by the Muslim
consumers in these markets for
a credible and globally

21. Consumer value proposition is :
VALUE = COST/BENEFITS + HALAL
Now the global market requires :
VALUE = COST/TASTE + CONVENIENCE + HEALTH +
SAFETY + HALAL CERTIFICATION (from recognized
credible body)
HALAL
First understand
and then assess
the technical and
cost effectiveness HEALTH SAFETY
of the Halal system VALUE
or protocol that
would assure
compliance to the COST/
standards of the TASTE
CONVENIENCE
importing country.

22. Lack of knowledge of Halal standards and
requirements of importing countries and
support infrastructure.
Costly to establish an ideal direct linkage
between exporters and producers (to
address the issue of traceability and overall
food safety standards).
Poor packaging, post-harvest and
processing facilities.

23.  Lack of quality raw materials
 No system of standardization and quality
assurance.
 High cost of compliance.

24. Global Halal market is a fast
growing market for Philippine food
products.
The Philippines is serious in
establishing the necessary systems
and structure to speed up its Halal
industry.

25. Government must provide the
mechanisms for greater private sector
investments and participation to
develop the Halal industry.
Establish closer and expanded linkages
with industry associations like
PHILFOODEX and PHILEXPORT to
widely disseminate the importance of
Halal and compliance to Halal
standards.