This presentation will briefly show you what is Snapchat, stats about users and how you can use it in business and marketing purposes. Also you will see best cases of Snapchat campaigns.

2. Trends are rapidly changing
REMEMBER WHEN FACEBOOK WAS SOMETHING
EXOTIC TO MARKETERS JUST FEW YEARS AGO?

3. Today it is
MUST HAVE
THING

4. The question is
So…?

5. Why should your
brand be on
Snapchat?

6. only 1%
of marketers are
on Snapchat!
Because

7. Millenials & Gen Z
Yet, whole new generation
of customers keeps
increasing their time and
activity.

8. BeLEADER
1stBe a

9. Let’s go
through some
basics first.

10. Snapchat is…
Snapchat is a mobile app that allows users to send and receive
"self-destructing" photos and videos.
Photos and videos taken with the app are called Snaps.
The sender determines how many seconds (1-10) the recipient can view
the Snap before the file disappears from the recipient's device.

11. Although users use Snapchat for private
purposes it brings a whole new
opportunity for brands to connect and
communicate with new generations.

12. YOU
SHOULD
USE
IT

13. WHY?

14. Brand on
Snapchat
Brand on Snapchat equals friend on Snapchat and that’s a great
way for marketers in an early phase to approach people…
= FRIEND
Because…

15. Brief history
of Snapchat

17. So we can say
is a year of
that 2015
Snapchat

18. Let’s see
facts about it

19. 1 billion Stories viewed per day
400 million snaps sent per day
100 million active monthly users
Snapchat stats

20. 71% of Snappers are under 25 years old (USA)
77% of college kids use Snapchat daily (USA)
Highest Snapchat usage is in North America (55%)
Snapchat in North America

21. 25% UK students use Snapchat
Europe has 32 % users
50% of Norway Smartphone users use Snapchat
Snapchat in Europe

22. Fact of all Facts

23. Kim K is thinking
to start communicate with
her fans over the Snapchat :)

24. Setting up an account

25. Setting up an account

26. @username
username should match your brand name
it is good to keep some consistency between
your Snapchat, Twitter and Instagram name
keep it simple

27. password
If someone hacks your account and you’re a brand
they could do a lot of damage because on Snapchat
content you send disappears
So… USE a strong password

28. Sending your first Snap

29. There are two types of content
you can share with your followers
Photo Snap Video Snap

30. Click for a Photo Snap
Press and hold
for a Video Snap

31. Once you snapped it, you can
adjust it…

32. Add some text Custom drawings Snap duration

33. Also you can
Save it to a gallery
Add it to your Story
Next

34. Finally, all you have to do
is to choose who do you
want to send it… or add
some more contacts and
than send it
Simple as that

35. Snapchat has four basic
screens and you can
easily swipe between
them…

36. Snap StoriesChat Discover
Snapchat Screens

37. Stories Snapchat story is a photo or video you post to
your very own stories. Stories are visible by you
and all your friends. Under this section you can
stream your friends stories.
Snapchat stories last for 24 hours
You can set Stories to be visible to
your friends, everyone or custom
listing

38. Discover is series of channels where media
outlets can share streams of photos,
videos and articles with all the app’s users.
This is a paid service for big brands that
partner with Snapchat.
Discover

39. Chat as you guess is a place
to chat with your friends…
Chat

40. Best way for a brand to connect
with people is to publish public
Stories.

41. So think about…

42. How your brand
can use it?

43. Meanwhile you can see
some of the best Snapchat
campaigns for inspiration.

44. Audi Snapchat campaign

45. To watch video click on a picture

46. #LastSelfie Campaign
World Wildlife Found

47. To watch video click on a picture

49. To watch video click on a picture

50. Thank you
and…

51. Don’t forget to scan our code
and read our Stories.
We are bringing you cool stuff
every week. Hurry, before the
current one disappears ;)
And for snapping, add us:
GreyEntourage