Find out how to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing. 1) Make your book great 2) Make your marketing perfect 3) Get the word out to at least 10,000 people

1. HOW TO SELL
1,000 BOOKS
BY MASTERING THE FUNDAMENTALS
OF SUCCESSFUL BOOK PUBLISHING
+

2. In order to sell 1,000 books
[and more], you have to

3. This guide shows you all you have to do
in order to sell 1,000 books [and more]
by mastering the three fundamental
steps of successful book publishing.

4. Make Your Book Great
Step 1

5. MASTER THE 5 BOOK G‘s -> great cover [visually stunning] -> great title/blurb [convincing message] -> great first pages [hot reading sample] -> great author profile [interesting author] -> great manuscript [great edited book]

6. FOLLOW A LEAN BOOK
PUBLISHING APPROACH -> present your book to readers from day 1 -> improve your book constantely -> follow lean book publishing principles -> read www.leanbookpublishing.com

7. PRETEST YOUR BOOK -> Find out if your book is great by pretesting it on the market successfully [prelaunch].
Recommended channels for book pretesting:
A) Friends, Readers and Experts (present your book to readers) B) Leanpub (use this platform to sequentially publish your book) C) Wattpad (use this platform to sequentially publish your book)
D) Twitter/Google Ads (use ads to test book titles and blurbs)

8. PASS THE BOOK AWESOMENESS SELFTEST
Get 4 YES answers to the following questions: 1) Is my book really fantastic?
2) Is my book marketing great as well? 3) Would I buy/recommend/feature my book? 4) Did I successfully pre-test my book?
If you get one NO -> improve further!

9. Step 2
Make Your Marketing Perfect

10. CREATE A COMPELLING MESSAGE -> Be able to communicate the benefit of reading your book within one sentence -> Make clear that this message is articulated through your book title and viral trigger -> Make it HOT!

11. CREATE A GREAT VIRAL TRIGGER *The viral trigger is the core marketing
element you are using to promote your book.*
Potential viral triggers are: -> Your book cover -> Your book trailer -> An infographic, a game, campaign, quiz, etc.
Great viral triggers have huge ROIs

12. GET A FIRST FOLLOWING -> People are highly influenced by your, your book‘s and your marketing credibility
-> Base your book on a following before you make the big launch
-> Have 1000 followers and 25 reviews to start

13. PRE-TEST YOUR MARKETING
Before you run your big launch, test the
effectiveness of your marketing! Great platforms to test the
virality of your marketing are:
-> www.upworthy.com -> www.reddit.com/r/books -> www.reddit.com/r/selfpublish -> www.stumbleupon.com
-> www.twitter.com
-> www.producthunt.co
-> www.facebook.com
-> www.galleycat.com

14. Get The Word Out To At Least 10,000 People
Step 3

15. DO A SOFT LAUNCH (1) Running a soft launch enables you to get
your first fans and to test the effectiveness and virality of your book + book marketing!
-> www.upworthy.com -> www.reddit.com/r/books -> www.reddit.com/r/selfpublish -> www.stumbleupon.com
-> www.twitter.com
-> www.producthunt.co
-> www.facebook.com
-> www.galleycat.com
Show your book to friends and industry experts and post on platforms such as:

16. DO A SOFT LAUNCH (2)
If there is no response -> Go back to steps 1 and 2!

17. DO THE REAL LAUNCH (1) Once your soft launch has been successful you should follow up with a real launch!
Make sure that your book/viral trigger gets seen by at least 10,000 people!

18. DO THE REAL LAUNCH (2) Check out the presentation „The best book promotion opportunities“ in order to find the best platforms for getting eyeballs for your book!

19. CONGRATULATIONS! YOUR BOOK SHOULD HAVE GONE VIRAL! -> If not: Rinse and Repeat!

20. ESTABLISH LONG TERM SUCCESS
Make sure, that you can build upon your success!
1)Collect email addresses from your readers!
2)Stay in touch with your readers and partners! 3) Build a following on social networks -> Don‘t start from zero with your next book!

21. ABOUT THE AUTHOR
Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.
Scribando was participant of Go Silicon Valley 2013 and is used by more than 10,000 writers. Visit www.scribando.com and www.albertgriesmayr.com.