This document provides advice for authors on publishing successful books. It recommends having a great book idea as the foundation, engaging readers from the start to improve the book, building an audience as the most important strength, reducing waste to focus on important tasks, and learning from failures as an essential part of the process. Overall, the key ideas are having a strong concept, validating it with readers, sharpening the focus, and continually improving through learning.

2. “Having a great book is the
foundation for book success“

3. TITLE | COVER | TEASER | BLURB
MARKETING STRATEGY

4. “Engage with readers from day one
to validate your book idea and
to improve your book constantly“

5. BUILD –> MEASURE -> LEARN

6. “Having an audience is the
most important strength
of the modern author“

7. “Reduce waste as much as possible
in order to sharpen your saw and
to focus on what is truly important.“

8. “Reduce your tasks, messages and
efforts to their essence.
Do less and achieve more.“

9. -> Get the big things right
-> Never loose them out of sight
-> Act top-down consequently

10. “It takes decades to master a field“
-> Get expert advice early
-> It pays off in the long run

11. “Learning is an essential part of Lean
Book Publishing - Just as failing.“