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Ethan Giffin, CEO
 Groove Commerce
IRWD February 2011
Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
                                                   2400 Boston Street,
Services include:                                  Suite 320,
                                                   Baltimore, Maryland 21224
  •   eCommerce Website Design
  •   Development & Integration                    www.groovecommerce.com
                                                   @groovecommerce
  •   Pay Per Click (PPC) Management
                                                   800.564.9826
  •   Search Engine Optimization (SEO)
  •   Social Media
  •   Conversion Consulting




 Month YYYY   Presentation Title | Event Name                                  2
Web Sites, Like Fashion
Are Trendy…
  (but not all trends are good ideas)


Month YYYY   Presentation Title | Event Name   3
Month YYYY   Presentation Title | Event Name   4
Month YYYY   Presentation Title | Event Name   5
So How Do We Evolve
From These Lessons?
Bad Ideas
                                                           Failures
                                                Mistakes


 Month YYYY   Presentation Title | Event Name                         6
Month YYYY   Presentation Title | Event Name   7
Lesson #1
Never Put a Cynical Old
Man on a Landing Page…


Month YYYY   Presentation Title | Event Name   8
Month YYYY   Presentation Title | Event Name   9
Lesson #2
Be Careful When Moving
250k URLs in One Day…


Month YYYY   Presentation Title | Event Name   10
Month YYYY   Presentation Title | Event Name   11
Lesson #3
Let Your Tests Run the
Distance…


Month YYYY   Presentation Title | Event Name   12
Month YYYY   Presentation Title | Event Name   13
Lesson #4
Sometimes You Win By
Losing…


Month YYYY   Presentation Title | Event Name   14
Month YYYY   Presentation Title | Event Name   15
Lesson #5
All Checkouts are Not
Created Equal…


Month YYYY   Presentation Title | Event Name   16
Month YYYY   Presentation Title | Event Name   17
Month YYYY   Presentation Title | Event Name   18
Lesson #6
Don’t Be Afraid to Fail…



Month YYYY   Presentation Title | Event Name   19
Month YYYY   Presentation Title | Event Name   20
Month YYYY   Presentation Title | Event Name   21
Month YYYY                                     22
             Presentation Title | Event Name
With over a decade of industry experience in eCommerce,               Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan                CEO & Founder
Giffin founded Groove Commerce to be a boutique web
                                                                      ethan@groovecommerce.com
agency that provides enterprise class service for online
                                                                      Twitter: @Opie
retailers.

This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge to make Groove
Commerce the Mid-Atlantic’s premier Magento partner.




 February 2011   Supercharge Your Magento Enterprise | Imagine 2011                              23
Month YYYY   Presentation Title | Event Name   24

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[IRWD February 2011] It Seemed Like a Good Idea at the Time...

  • 1. Ethan Giffin, CEO Groove Commerce IRWD February 2011
  • 2. Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. 2400 Boston Street, Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Development & Integration www.groovecommerce.com @groovecommerce • Pay Per Click (PPC) Management 800.564.9826 • Search Engine Optimization (SEO) • Social Media • Conversion Consulting Month YYYY Presentation Title | Event Name 2
  • 3. Web Sites, Like Fashion Are Trendy… (but not all trends are good ideas) Month YYYY Presentation Title | Event Name 3
  • 4. Month YYYY Presentation Title | Event Name 4
  • 5. Month YYYY Presentation Title | Event Name 5
  • 6. So How Do We Evolve From These Lessons? Bad Ideas Failures Mistakes Month YYYY Presentation Title | Event Name 6
  • 7. Month YYYY Presentation Title | Event Name 7
  • 8. Lesson #1 Never Put a Cynical Old Man on a Landing Page… Month YYYY Presentation Title | Event Name 8
  • 9. Month YYYY Presentation Title | Event Name 9
  • 10. Lesson #2 Be Careful When Moving 250k URLs in One Day… Month YYYY Presentation Title | Event Name 10
  • 11. Month YYYY Presentation Title | Event Name 11
  • 12. Lesson #3 Let Your Tests Run the Distance… Month YYYY Presentation Title | Event Name 12
  • 13. Month YYYY Presentation Title | Event Name 13
  • 14. Lesson #4 Sometimes You Win By Losing… Month YYYY Presentation Title | Event Name 14
  • 15. Month YYYY Presentation Title | Event Name 15
  • 16. Lesson #5 All Checkouts are Not Created Equal… Month YYYY Presentation Title | Event Name 16
  • 17. Month YYYY Presentation Title | Event Name 17
  • 18. Month YYYY Presentation Title | Event Name 18
  • 19. Lesson #6 Don’t Be Afraid to Fail… Month YYYY Presentation Title | Event Name 19
  • 20. Month YYYY Presentation Title | Event Name 20
  • 21. Month YYYY Presentation Title | Event Name 21
  • 22. Month YYYY 22 Presentation Title | Event Name
  • 23. With over a decade of industry experience in eCommerce, Ethan E. Giffin SEO and the dynamic technologies that drive them Ethan CEO & Founder Giffin founded Groove Commerce to be a boutique web ethan@groovecommerce.com agency that provides enterprise class service for online Twitter: @Opie retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
  • 24. Month YYYY Presentation Title | Event Name 24