GrowCommerce 2016 Keynote — 9:25am - 9:45am Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena. Julie Bernard, Chief Marketing Officer @ Verve Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International

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The Power and Promise of Proximity Marketing

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Dave Spinato
Global Director of Digital,
HARMAN International
THE PROMISE AND POWER OF PROXIMITY –
MOBILE WITHOUT LOCATION IS JUST DISPLAY ADVERTISING
Julie Bernard
Chief Marketing Officer,
Verve Mobile

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Location is
core to delivering
the right mobile
experience that
inspires action.
#GC2016

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Location
accuracy
is an Evolving
science.
Precise,
but not perfect.“You have arrived at your
destination”
“I have?”
#GC2016

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creative
Mobile creative doesn’t
need to be readjusted.
it needs to be
reinvented.
relevant imaginati
ve
organic
#GC2016