App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur. Marcus Lee, Director, Mobile User Acquisition @ Game Circus Sunil Bhagwan, Vice President, Sales @ AppsFlyer

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RAPID RESPONSE TO MOBILE FRAUD
Sunil Bhagwan
VP Sales, North America
Marcus Lee
Director, Mobile User Acquisition

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INSTALL FRAUD: A GLOBAL CHALLENGE

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ABOUT GAME CIRCUS

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GAME CIRCUS’ APPROACH TO FRAUD
5% – 20% of monthly ad spend
recouped based on fraud

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APPSFLYER’S ACTIVE FRAUD INSIGHTS

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HIGH AMOUNT OF ”NEW” DEVICES

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MANY DEVICES WITH “LIMIT AD TRACKING”

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DRILL DOWN INTO SITE IDS

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A MULTIFACETED APPROACH TO FIGHTING
FRAUD
• Know your marketing channel’s KPIs
• Establish and integrate install audits into team
operations and process
• Tech Stack should enable team to quickly view
suspicious sources