Más contenido relacionado Más de Grow Socially, Inc. (20) Build Business with Social Media1. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How to Use Social Media to
Build Your Business
By John Foley, Jr.
2. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr.
Background Info & Contact Information
► Established two companies:
► interlinkONE (CEO)
► GrowSocially (CEO/CMO)
We - Plan, Manage, Execute and Measure your Online Marketing
including social Media
► NAPL Soderstrom Society Member
► Phone: 978-674-8081
► Email: JohnF@GrowSocially.com
► Online at:
► www.twitter.com/JohnFoleyJr
► www.facebook.com/JohnFoleyJr
► www.LinkedIn.com/in/JohnFoleyJr
3. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Shameless Plug
4. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Shameless Plug
5. Questions or Comments?
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Before We Begin…
PLEASE DO NOT TURN OFF YOUR CELL PHONES
http://twitter.com/JohnFoleyJr
6. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
QR Codes
Make Print Interactive.
7. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Before We Begin…
PLEASE DO NOT TURN OFF YOUR CELL PHONES
http://twitter.com/JohnFoleyJr
8. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
2010 NAQP Conference
9. Green 4.9%
5. Green 3.6%
9. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
2010 NAQP Conference
9. Green 4.9%
5. Green 3.6%Audience Acquisition
Lead Generation
Reach a larger audience of
your target market
Increase your company’s
brand and awareness
Increase marketing
effectiveness
Get engaged with your
prospects
Drive website traffic1
2
3
4
5
6 7
Lead generation
8
10. Questions or Comments?
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Talking About a Revolution
http://ilnk.me/Revolution
11. Questions or Comments?
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Overview
► What is Online Marketing
► Inbound Marketing
► Social Media Marketing
12. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is Online Marketing?
► Website
► Search Engine Optimization
► Search Engine Marketing
► Social Media
13. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Search Engine Optimization
► Becoming more searchable
► Using specified keywords
► Consistently updating
► Using links to other pages
of site or other websites
Search Engine Marketing
► Pay-Per-Click
What is…?
14. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
► Community
► Conversation
► Networking
► Marketing
► Relationships
► Customer Service
► Immediate Information
► Platform
What is Social Media?
15. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Why Use Social Media
► More prospects to sell to
► Generate interest in your brand
► Build your brand
► Loyalty
► Position your company
► Customer Service
► Another Channel
16. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Take Your Website to the Next Step
► Social-friendly, searchable
► Interactive
► Blogs
► Comments
► Landing Page
► eNewsletter Sign-Ups
► Widgets
► Calls to action for people to raise their hand
17. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Widgets
► Appealing
to the eye
► Creative
► Interactive
► Different
► Can be a call
to action
18. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Widgets
19. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Widgets
20. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
COMPANY
WEBSITE
Social Media
SEO
DM/Flyer
E-mail
Links
Other
Inbound and Outbound Marketing Work
Together
Whitepapers,
eBooks
Downloads
eNewsletter
Sign-Ups
Comments &
Questions on
Blog
Info/Inquiries
Webinar
Sign-Ups
100
Visitors
2000
Visitors
800
Visitors
3500
Visitors
CRM
21. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Social Media Marketing Plan
► Describe Business and Its Goals
► Know Your Audience
► The One Thing
► Humanize Your Brand
► Content Resource &
Distribution Strategy
► Measure Your Success
Strategy
Before
Tactics!
22. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They
Use Social
Media?
23. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Define Target Audience
► Prospecting
► Customer Service
► Partner Management
Audience Acquisition
► Discover
► Engage
► Get Found
Your Target Audience – It’s Important
24. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Is everyone interested in the same communication?
I’m on
Twitter
I still
e-mail
I use
Facebook,
Twitter &
LinkedIn
I love my
mail
I Google for
my
information
Where are your prospects and customers getting their information?
25. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Apple = Innovation Disney = Magic
The One Thing
26. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How Will You Humanize Your Brand?
27. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How to Measure Success?
► How many
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Site Traffic
28. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
www.ilink.me
29. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Tools to Measure Success
www.ilnk.me
30. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.30
Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
30
$
$
$
$
Optimize / Social Friendly
TOOLS
Get Noticed
Nurture
Engage
Conversation
Landing Pages
Offers
Emails
Polls
eNewsletters
Nurture
Engage
Conversation
Convert
Convert
Action - Publish - Engage – Converse - Share
Convert / Measure
Product?
Service?
Asset?
Integrated Multi-Channel Marketing
Direct Mail, Magazines, Internet Ads, E-Mail
31. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
► Industry Specific
Content
► Marketing Information
► Consistently monitor for
customer service
► Continually post
relevant content
► Link all pages back to
corporate site
► Secure Branded URLs
for each Channel
► Twitter.com/YourCompany
► Promote Monthly
Newsletters
Best Practices
32. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What Are These Sites, Anyways?
33. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Top 4 Channels for PSPs
► LinkedIn: Chamber of commerce networking event
► Facebook: House party with a business effect
► Twitter: Block Party
► YouTube: Your own TV Station
34. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is Twitter?
► Share what you are
doing in 140
characters or less
► A social messaging
utility for staying
connected in real-
time
► www.Twitter.com
35. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Pros
► Simple & free
► Reach a large amount
of people
► Position yourself as a
thought leader
► Communicate &
engage
► Simple to find target
audience
Cons
► Time and effort
► Works best when you
are consistent
► What will you
post?
► Spam
36. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Spread the Word
37. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is Facebook?
► A free social network
used by people &
companies
► Companies can host
pages and groups to
self-promote
► www.Facebook.com
38. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Pros
► Extension of Company
Website
► “Human” side
► Post articles, videos,
pictures, etc.
► Stay on “top of the
mind”
► Event Promotion
► Discussion Boards
Cons
► Time and effort
► Spam (fans, games)
► Not obvious how to
measure success
► If things go bad.
39. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Get Yourself Out There
Creating a page simply
involves:
► Logo
► Name
► Content
40. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is YouTube?
► Video-sharing website
on which users can
upload and share
videos.
► www.YouTube.com
41. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Pros
► Free!
► Improves SEO
► “Personal” side
► Can create viral
marketing opportunity
► Track views and links
to your videos
Cons
► Risk poor reviews?
► Time spent getting
videos done
► Need to promote it
42. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Set up a Gallery
43. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Big Production
VS
Business Casual
More approachable, more interesting, more diversified,
more updates!
44. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is LinkedIn?
► A business-oriented social
networking site
► Mainly used for
professional networking
► Has more than 43 million
registered users, spanning
170 industries
► www.LinkedIn.com
45. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
LinkedIn.com Dashboard
46. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Profile
47. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
► Humanizing
► Improves SEO
► Keywords
► Links
► Updated Information
► Give Expertise
► Updates on Company
Activities
► Sharing Information
Blogs
48. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Four Fundamentals of All Five Sites
1. Write the PLAN!
2. Build your network
3. Engage with the network you have built
4. Be consistent
5. Track and analyze
49. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Keywords
► Improves SEO
► Narrows down
what your site
is about
► The more,
the better
50. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
You
Your Website
is Homebase
51. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Engage and Nurture – The Ongoing Conversation
QR Search Social
Codes E-mail Website RSS Flash Banner Engines Media
Personalization
Campaign
Management
Reporting
Administration
Automation
SMS MMS PDA Blackberry
Direct Mail
Radio/TV
Magazines
Posters
Flyers
Labels
Other
Your
Website
52. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Integrating content creation, distribution, customer engagement, and
measurement of your marketing efforts can increase campaign
effectiveness.
53. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
Excel
Mail -
Monthly
Newsletter
Marketing Calendar
54. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
Excel
Mail -
Monthly
Newsletter
Marketing Calendar
Create
Post, Link
back to
website
Announce on
&
Comment on
event’s
page
Connect with
Keynote
Speakers on
Announce
booth #
with
video post
Join in on
event’s
hashtag
Follow-Up
with
Post & Post
Pictures
Share
speaking
presentation
on
Friend new
contacts on
Share event
article on
Share event
article on
55. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
COMPANY
WEBSITE
Social Media
SEO
DM/Flyer
E-mail
Links
Other
Inbound and Outbound Marketing Work
Together
Whitepapers,
eBooks
Downloads
eNewsletter
Sign-Ups
Comments &
Questions on
Blog
Info/Inquiries
Webinar
Sign-Ups
100
Visitors
2000
Visitors
800
Visitors
3500
Visitors
CRM
56. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
You need Staff You need a plan
How Do You Get Started?
► InHouse
► OutSource
► Do you have a marketing
plan
► Create one
57. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
NAPL
LinkedIn
Facebook
Twitter
YouTube
58. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
TeamLogicIT
LinkedIn
Facebook
Twitter
YouTube
59. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Rescigno’s
LinkedIn
Facebook
Twitter
YouTube
60. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Vision 3 Summit
Facebook
Twitter
YouTube
61. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Questions?
Contact me at:
• JohnF@GrowSocially.com
• 978-674-8081
• Twitter.com/JohnFoleyJR
• Facebook.com/JohnFoleyJr
• YouTube.com/GrowSocially
• LinkedIn.com/in/JohnFoleyJr
Notas del editor Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today? Vibrate your phones only, fire up yoru laptops, tweet and post until your hearts content , take pictures – let the world know – love it or hate it. Audience Questions? How many dabble today? How people communicate, Target like-minded prospects, Communicate with customers
Where Are They Cyclically?
Students
How Do They Use Social Media?
Older audience may not want to engage in “make a video” contest
Older audiences appear low on “Creator” scale.
What’s Your One Thing?
What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits.
Volvo = Safety.
Apple = Innovation.
Disney = Magic.
What’s on the other side of your = sign?
Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program. Here is how Tiwtter is used to promote a white paper….. Basically this chart tells it all. The idea is to get noticed and drive traffic to your website where folks can join in and engage with you. How do you do that? We first identify who we are and what we offer. What golas do we want from these marketing efforts? We then identify the target audience of our product or service. We then choose the tools that we feel can best reach the target audience and then later what tools we can use to nurture and continue engagement (touches) of the prospect while in the pipeline. As you can see there are many different tools for offline and also online including the many social media sites available today. Start with a few and expand from there. Also remember that continuous engagement is essential to success. So once someone “raises their hand” i.e. maybe signs up for your e-newsletter or downloads a whitepaper be sure to continue to engage them in the channels they are participating in. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Here is how Tiwtter is used to promote a white paper….. Chris brogan analogy