1. How to Use Social Media to Build Your Business By John Foley, Jr.

2. John Foley, Jr. Established two companies: interlinkONE (CEO) GrowSocially (CEO/CMO) Grow Socially Specializes in online marketing and social media with Marketing strategy, campaign development, execution, real-time relationship-building and measurement. Phone: 978-674-8081 Email: JohnF@GrowSocially.com Online at: www.twitter.com/JohnFoleyJr www.facebook.com/JohnFoleyJr www.LinkedIn.com/in/JohnFoleyJr Thank you to @jaybaer & @chrisbrogan

3. Speaking Engagements – Past Events

4. Shameless Plug

5. Shameless Plug

6. Overview What is Online Marketing Inbound Marketing Social Media Marketing

7. What is Online Marketing? Website Search Engine Optimization Search Engine Marketing Social Media

8. Search Engine Optimization Becoming more searchable Using specified keywords Consistently updating Using linksto other pages of site or other websites Search Engine Marketing Pay-Per-Click What is…?

9. Community Conversation Networking Marketing Relationships Customer Service Immediate Information Platform What is Social Media?

10. Why Use Social Media More prospects to sell to Generate interest in your brand Build your brand Loyalty Position your company Customer Service Another Channel

11. Take Your Website to the Next Step Social-friendly, searchable Interactive Blogs Comments Landing Page eNewsletter Sign-Ups Widgets Calls to action for people to raise their hand

12. Widgets Appealing to the eye Creative Interactive Different Can be a call to action

13. Widgets

14. Widgets

15. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors

16. Social Media Marketing Plan Describe Business and Its Goals Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success Strategy Before Tactics!

17. Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Media?

18. Define Target Audience Prospecting Customer Service Partner Management Audience Acquisition Discover Engage Get Found Your Target Audience – It’s Important

19. Is everyone interested in the same communication? I still e-mail I love my mail I use Facebook, Twitter & LinkedIn I’m on Twitter I Google for my information Where are your prospects and customers getting their information?

20. How Will You Humanize Your Brand?

21. How to Measure Success? How many LEADS! Downloads eNewsletter Sign-Ups Blog Comments Questions Shared Links Re-Tweets Followers Site Traffic

22. Get Noticed Optimize / Social Friendly Landing Pages Offers Emails Polls eNewsletters Nurture Engage Conversation Convert Product? Service?Asset? Nurture Engage Conversation Convert $ $ Direct Mail, Magazines, Internet Ads, E-Mail Convert / Measure $ $ Integrated Multi-Channel Marketing TOOLS Action - Publish - Engage – Converse - Share Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com Questions or Comments? Phone 1.800.948.0113 Email Support@GrowSocially.com 22 Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Copyright © 2010 Grow Socially, Inc. All Rights Reserved. 22

23. What Are These Sites, Anyways?

24. Top 4 Channels for PSPs LinkedIn: Chamber of commerce networking event Facebook: House party with a business effect Twitter: Block Party YouTube: Your own TV Station

25. What is Twitter? Share what you are doing in 140 characters or less A social messaging utility for staying connected in real-time www.Twitter.com

26. Spread the Word

27. Pros Cons Easy to use Great lead generation tool Reach a large amount of people Position yourself as a thought leader Communicate and engage in another marketing channel Easy to find target audience Great customer service tool Measurable Requires a Human Resource Time and effort Works best when you are consistent What will you post? Spam

28. Best Practices Actively participate & engage Share information! Pictures, links, videos Be a thought leader, be yourself, show the human side of your business Use tracking tools like ilnk.me, bit.ly, budurl.com Review efforts & measure results

29. What is Facebook? A free social network used by people & companies Companies can host pages and groups to self-promote www.Facebook.com

30. Get Yourself Out There Creating a page involves: Logo Name Content

31. Pros Cons Requires Human Resource Time and effort Spam (fans, games) Not obvious how to measure success If things go bad. Extension of Company Website “Human” side People share Post articles, videos, pictures, etc. Stay on “top of the mind” Event Promotion Discussion Boards

32. Best Practices Actively promote your page Seek out friends and fans Share information Must be active Variety: Pictures, links, videos

33. What is YouTube? Video-sharing website on which users can upload and share videos. www.YouTube.com

34. Set up a Gallery

35. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!

36. Pros Cons Risk poor reviews? Time spent getting videos done Need to promote it Free! Improves SEO “Personal” side Can create viral marketing opportunity Track views and links to your videos

37. Best Practices Customize look and feel of your channel Keep videos short – 1 to 3 minutes Keep up variety: from educational to funny Stay consistent with posting frequency Must go Casual

38. What is LinkedIn? A business-oriented social networking site Mainly used for professional networking Has more than 43 million registered users, spanning 170 industries www.LinkedIn.com

39. LinkedIn.com Dashboard

40. Profile

41. Join & Participate in Groups

42. Post a Question

43. Pros Cons Requires a human resource Time and effort Lack of knowledge Need to participate Free! Prospecting “Engagement tool Track views and links to your articles

44. Best Practices Connect with prospects and customers Use the question and answer section to find and provide help Become active in the groups! Content is King Post self-promotional items – news and events

45. Humanizing Improves SEO Keywords Links Updated Information Give Expertise Updates on CompanyActivities Sharing Information Blogs

46. Four Fundamentals of All Five tools Build your network Engage with the network you have built Be consistent Track and analyze

47. Keywords Improves SEO Narrows down what your site is about The more, the better

48. You Your Website is Homebase

49. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Personalization Campaign Management Reporting Administration Automation Your Website SMS MMS PDA Blackberry

50. Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.

51. You need Staff You need a plan How Do You Get Started? InHouse OutSource Do you have a marketing plan Create one

52. Marketing Calendar Announce on website Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Tell colleagues you’re attending Expo Event 8AM-6PM Send thank you cards Enter new contacts in Excel

53. Marketing Calendar Create Post, Link back to website Announce on website Announce on & Mail -Monthly Newsletter Send out flyers to clients Connect with Keynote Speakers on Email eNewsletter (Announce) Comment on event’s page Share event article on Announce booth # with video post Tell colleagues you’re attending Share event article on Expo Event 8AM-6PM Join in on event’s hashtag Send thank you cards Enter new contacts in Excel Follow-Up with Post & Post Pictures Share speaking presentation on Friend new contacts on

54. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors

56. 978-674-8081

57. Twitter.com/JohnFoleyJR

58. Facebook.com/JohnFoleyJr

59. YouTube.com/GrowSocially

61. Areas of Marketing Spending Growth in the Next 12 Months According to US Marketers, July 2009 (% change)

62. Social Media Tactics Used by US Small Businesses, Dec. 2009 (% of respondents)

64. Social Networking Sites on Which US Online Retailers Maintain a Presence, April 2009 (% of total*)

65. Allocation of Online Marketing Budget According to US Marketers, Nov. 2009 (% of total)

66. Conversion Rates for Online Content Shared by Internet Users Worldwide, by Sharing Method, Q3 2009

67. US Companies Using Blogs for Marketing Purposes, 2007-2012 (% of total)

68. US Internet Users Who Search on Brand Product Terms, by Ad Exposure, 2009 (% of total)

69. Percent of Marketing Budget Spent on Social Media According to US Marketers, August 2009 & February 2010 (% of total)

70. Social Media Marketing Tactics US Small Businesses Integrated with Their E-Mail Marketing Campaigns in 2009 (% of respondents)

71. Percent of Marketing Budget Spent on Social Media According to US Marketers, August 2009 & February 2010 (% of total)

72. Social media and E-Mail Marketing Integration Tools Used by SMB Marketers Worldwide, 2009 & 2010 (% of respondents in each group)

73. Main Reason for Implementing a Social Media Strategy According to US Marketing Professionals, April 2010 (% of respondents)

74. Successful Twitter Marketing Tactics Used by B2B and B2C Marketers Worldwide, Sept. 2009 (% of respondents)

75. Marketing Tactics on Which Business Executives Worldwide Plan to Increase Spending, Nov. 2009 (% of respondents)

76. Successful Facebook Marketing Tactics Used by B2B and B2C Marketers Worldwide, Sept. 2009 (% of respondents)

77. Level of Social Media Marketing Engagement by US B2B vs. B2C Marketers, March 2010 (% of respondents)

78. US Online Social Network Advertising Spending, by Venue, 2009 & 2010 (millions and % of total)

79. More than “What’s For Lunch”

80. Final Thoughts What to remember.

81. Getting started Start slow. Just do it. Be yourself.

82. Who is already there? There’s a place for you too. Start today. interlinkONE Copyright 2009

83. Quotes Debbiedee5People, communication, prospects, sales leads, business relationships AudraPinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!

84. Have we had success? Since end of 2008….. …. From 0 – 4000 between corporate and individual accounts for Twitter Followers …. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!! 50+ prospects in pipeline directly from twitter…

85. Let Others Tell Your Story Word-of-mouth marketing has expanded… If you have a great company, product or service, people will spread that message for you. Deliver relevant information, and people will return the favor.

86. The Marketing Mix “Do not lose sight on the fact that social media is simply one part of a successful marketing mix. “Traditional marketing mediums must still be used to reach everyone in your audience.” “Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).

87. Resources for you http://Search.Twitter.com (search conversations) http://tweepsearch.com/ (search by Title & Position) http://twitterrific.com/ (help managing Twitter) http://WordPress.com (for blogging and website) http://chrisbrogan.com (leading blogger on social media) http://eMarketer.com (for daily charts and statistics) http://MarketingProfs.com (for case studies and advice) Google it, Bing it, Yahoo it. “What’s #sxsw?” / “What’s a twitter feed?” / “Using facebook in business”

88. John Around The Web Create QR’s for free - QreateAndTrack.com Twitter.com/JohnFoleyJr Linkedin.com/in/JohnFoleyJr Facebook.com/GrowSocially YouTube.com/GrowSocially