Every marketing action starts from planning, and yet it has been one of the most neglected steps in campaign management process when it comes to AI adoption. Marketing planning process is coming down from 60 hours of research to a matter of minutes. With all that unstructured data out there, we are now able to see organised and clustered research insights, with niche KPI statistics and growth hacking experiments. All these marketing planning resources are put into a single dashboard, giving back more time for marketers to focus on strategy and creativity, elevating growth hacking adoption, and providing benchmark data for easier KPI planning. In this session you will learn: - How to use AI to effectively plan your marketing activities - How to apply growth hacking into your marketing process - How to effectively apply secondary data to construct a more precise marketing plan

1. 1
EFFECTIVE MARKETING PLANNING
WITH THE POWER OF AI AND MACHINE LEARNING 🚀
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
11 JUNE 3:10 PM PACIFIC TIME (PT)

2. HOW CAN WE USE TECHNOLOGY
TO MAKE BETTER MARKETING DECISIONS
AND GET ACCESS TO CREATIVE INTELLIGENCE
THE GOLDEN QUESTION

3. • ZETABYTES OF MARKETING DATA IS AVAILABLE OUT THERE, BUT IN UNSTRUCTURED FORMAT
• 37% OF MARKETERS SEEK EFFICIENCY AND AGILITY IN THEIR MARKETING OPERATIONS
• MARTECH SPACE IS OVERPOPULATED, YET THERE ISN’T A COMPREHENSIVE SOLUTION TO
SUPPORT MARKETERS IN THEIR PLANNING PROCESSES. THEY STILL USE SPREADSHEETS,
PEN AND PAPER
• MARKETERS SPEND ON AVERAGE 60 HOURS FOR MARKETING RESEARCH AND PLANNING,
COSTING THEM $1000-$10000
• EVERYONE IS TALKING ABOUT GROWTH MARKETING, YET THERE ARE NO TOOLS YET TO
ACTUALLY HELP APPLY IT
• MOST STARTUP FOUNDERS DON’T KNOW WHERE TO START WHEN IT COMES TO MARKETING
THEIR PRODUCT
CURRENT PROBLEMS OF THE MARTECH SPACE

4. AS THE INFLUX OF DATA CONTINUES GROWING UNCONTROLLABLY, THE IMPLEMENTATION OF
MACHINE LEARNING IN MARKETING CAMPAIGNS WILL BECOME EVEN MORE RELEVANT WHEN IT
COMES TO STRIKING UP ENGAGING CONVERSATIONS WITH CONSUMERS.
IT COULD BE SO INTEGRAL THAT SPENDING AS A WHOLE ON COGNITIVE AND ARTIFICIAL
INTELLIGENCE SYSTEMS COULD REACH A WHOPPING $77.6 BILLION BY 2022.
COMPANIES LIKE BEN & JERRY’S, MAZDA AND SEPHORA HAVE ALREADY RECOGNIZED THE
POSITIVE IMPACT THAT MACHINE LEARNING CAN HAVE ON THEIR BRANDS, INCLUDING HIGHER
ENGAGEMENT RATES AND INCREASED ROI. OTHER MARKETERS WILL LIKELY SOON BE
FOLLOWING THEIR LEAD.
Harvard Business Review
A PIECE OF WISDOM

5. TODAY’S MARKETERS ALREADY USE THESE AI TOOLS…
Mapping the most effective AI technologies for marketing across the customer lifecycle. By Dave Chaffey . Smart Insights. 31 Jan, 2019

6. ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.
ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM

7. Source: https://www.quicksprout.com/machine-learning-marketing/

8. Source: https://medium.com/marketing-innovation-growth-hacking/ai-marketing-trends-to-watch-out-for-in-2020-438abd6f4633

9. HOW TO APPLY GROWTH HACKING
INTO YOUR MARKETING PROCESS
HOW TO EFFECTIVELY APPLY
SECONDARY DATA TO CONSTRUCT A
MORE PRECISE MARKETING PLAN
HOW TO USE AI TO
EFFECTIVELY PLAN YOUR
MARKETING ACTIVITIES

10. Discover best performing Facebook ads for your niche and instantly replicate them
ADVERTSUITE

11. Discover the impact of marketing channels and allocate your budget towards the best
performing ones.
INFINI GROW

12. GROWTH CHANNEL
Get personalized marketing plan generated by AI. Edit, collaborate & track progress

13. HOW TO EFFECTIVELY APPLY
SECONDARY DATA TO CONSTRUCT A
MORE PRECISE MARKETING PLAN
HOW TO APPLY GROWTH
HACKING INTO YOUR
MARKETING PROCESS
HOW TO USE AI TO EFFECTIVELY
PLAN YOUR MARKETING ACTIVITIES

14. 1. TEST
2. OPTIMIZE
3. LEARN
4. REPEAT

15. AUTOMATED SEARCH OPTIMISATION
RankScience — SEO split testing powered by AI.
BrightEdge — real-time research, recommendations, and rankings for SEO.
Keyword Planner ROI — automatically calculate ROI inside Google Keyword Planner
(Chrome browser extension).
OTHER TOOLS:

16. DYNAMIC CONTENT & CONTENT OPTIMIZATION
Neuro Flash Tester - test your copy before publishing based on consumer sentiment

17. DYNAMIC CONTENT & CONTENT OPTIMIZATION
Phrasee — AI that specialises in language generation for email marketing, push and
Facebook copy through Natural Language Generation system.
Segmentify — tracks and targets individual website visitors according to their unique
online buying habits. Using this combined data, Segmentify makes personalised
product recommendations according to the unique preferences of your customers.
Atomic AI — zeroes in on the most important phrases in your content and rewrites them
to boost conversions.
Hyperise — create personalized images in minutes for all your marketing channels.
Abyssale — automated banner ads generation platform.
Lemlist — cold outreach email platform with personalized images and videos
generation.
OTHER TOOLS:

18. MY RECENT LEARNINGS: MOST FAVOURITE GROWTH HACKING TACTICS
Include native
CTA's within
your blog posts
Make users invite 3 friends
each, in order to get
access for closed beta
Landing page CTA for beta:
"Get Your Invitation” instead of
“Get access” or “Get started”
Focus on
Benefits vs.
Features
Use
personalized
videos in emails
Use Sniper Link
Technique for email
confirmations

19. RESOURCES FOR INSPIRATION
▸ Growth.Design
▸ Indie Hackers Growth Bites
▸ Growth Tribe Academy
▸ MarketingExamples.com
▸ SaaS Growth Hacks Facebook group
▸ My fav consolidations are posted in LinkedIn community:
Growth Hacking Strategies, Techniques, Best Practices and Case
Studies

20. HOW TO EFFECTIVELY
APPLY SECONDARY DATA TO
CONSTRUCT A MORE
PRECISE MARKETING PLAN
HOW TO USE AI TO EFFECTIVELY
PLAN YOUR MARKETING ACTIVITIES
HOW TO APPLY GROWTH HACKING
INTO YOUR MARKETING PROCESS

21. INDUSTRY
SEGMENT
BUSINESS FOCUS
GEOGRAPHY
TARGET CUSTOMER
ACTUAL CUSTOMER
WEB ANALYTICS
BUDGET
COMPETITION
USP
…
AI GENERATED EXAMPLE
HOW GROWTH CHANNEL DOES IT
OBJECTIVES

22. 22
OR MANUAL SEARCH
CAN CONSIDER GROWTH LIBRARY
Source: https://growthchannel.io/growth-library/
INDUSTRY
SEGMENT
BUSINESS FOCUS
GEOGRAPHY
TARGET CUSTOMER
ACTUAL CUSTOMER
WEB ANALYTICS
BUDGET
COMPETITION
USP
…
OBJECTIVES
INDUSTRY

23. MARYNA@GROWTHCHANNEL.IO
TWITTER: @MARYNASIFE
GROWTHCHANNEL.IO
THANK YOU
23