[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth

In this presentation, Mark Organ from Influitive, talks about using delivering value to drive advocacy for growth.

Empresariales

Devotion Hacking—Delivering
Value to Drive Advocacy for
Growth
Mark Organ, Influitive

@INFLUITIVE@INFLUITIVE
Devotion Hacking
Mark Organ,
Founder & CEO, Influitive
@markorgan

@INFLUITIVE3
It’s not all good in Marketerville

@INFLUITIVE4
Marshall
McLuhan
Today, the
messenger is
the message

@INFLUITIVE@INFLUITIVE7
Advocates can drive value across your
business
Increase Trust with
Social Proof
Improved Sales
Conversion
• Reputation
• Reviews
• Social Amplification
• User Generated Content
• References
• Referrals
• Proof Points
• Case Studies
Retain Customers
Reduce Churn
• Product Survey / NPS
• Community & Events
• Voice of Customer VOC
• Customer Advisory
Boards

@INFLUITIVE8
Motivating Advocates
MACRO Factors micro factors

@INFLUITIVE@INFLUITIVE9
Exclusive Tribe
Advocate
Motivation
Model
Meaningful Impact Social Capital

@INFLUITIVE19
Game mechanics fuel advocacy

@INFLUITIVE
A/B Testing with Advocates
20
2%
14%

@INFLUITIVE
A/B Testing with Advocates
21

@INFLUITIVE
Use Advocates to discover unleveraged channels
“What or who is newly influential for you over the past 6 months?”
23

@INFLUITIVE
19 positive product reviews
24

@INFLUITIVE
Devotion Hacking: Putting it all together
Experimentation
Iteration
New Channels
25
Exclusive Tribe
Advocate Motivation
Model
Meaningful Impact Social Capital

@INFLUITIVE26
Make Advocates
your messengers

Want video access
Jamie Siminoff, Ring
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could
be
you!
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