This document discusses how to establish a growth team within an enterprise business. It recommends starting small by focusing on organic retention and showing early wins. It also suggests recruiting team members based on growth mindset over skills, forming a dedicated squad rather than separate team, and prioritizing experiments to move key metrics like activation, retention and acquisition. The growth team's process would involve experiment planning, prioritization of hypotheses, and reviewing results to determine what was learned.
Grateful 7 speech thanking everyone that has helped.pdf
How to Recruit and Launch a Growth Team at an Enterprise Business
1. Growth in Unexpected Places—
How to Recruit and Launch a
Growth Team at an Enterprise
Business
Thibault Imbert, Adobe Spark
2. Growth in Unexpected Places
“How to Recruit and Launch a Growth Team at an
Enterprise Business”
Thibault Imbert,
Head of Growth, Adobe Spark
@thibault_imbert
3. Who is this guy?
Started as a web designer
Developer
Technical sales
Product Manager
Growth
14. We all care about
Growth!
Release/Launch
What we saw
15. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
What we saw
16. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
Revenue
Activation
Retention
Acquisition
What we saw
17. We all care about
Growth!
Release/Launch
Dammit, let’s
ship this!
We all care about
Growth again!
Revenue
Activation
Retention
Acquisition
What we saw
18. 1.0 attempt
Any ETA on the new
instrumentation?
PM/PMM
We have these
features for the June
release first
This will have to go on
the backlog
PM
EM
Product
35. Growth Product
2.0 attempt
We have code ready
we need to checkin
We have this
experiment we would like
to run!
PM
Engineer
Who are you? Let me
see your code
Great! Do you
have resources to make it
happen?
PM
Engineer
36. Challenges with a separate team
Why are you in my code base?
Why do you get to take short cuts?
We are already planning on doing this!
That’s not how we work!
48. Process
Ship
(soft launched)
Ship Meeting
(stakeholders signoff)
Experiment Plan
(control vs variant, baseline,
metric)
Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Backlog
(sprint planning, link to
experiment)
49. Process
Experiment
Results Review
(what did we learn)
Ship
(soft launched)
Ship Meeting
(stakeholders signoff)
Experiment Plan
(control vs variant, baseline,
metric)
Experiment Pipeline
(lever, hypothesis, ICE
prioritization)
Backlog
(sprint planning, link to
experiment)
63. Summary
It starts with organic retention
Start small, show some early wins
Focus on numbers, not tech
Build a squad, not a team
Mindset > Skills
Ideate, prioritize and move the numbers!
Spread the culture
65. Want video access
Jamie Siminoff, Ring
This
could
be
you!
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