Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary! In this 30 minute webinar, we review: -How to build an advertising campaign to compliment your digital marketing content. -Different strategies on increasing visibility with both traditional and digital media. -Using public relations to facilitate media relationships and guide the direction your digital messaging.

2. TODAY’S PRESENTER
➢Logan Miller
➢Digital Marketing Strategist
➢Nearly 10 years experience in marketing for the
music industry.
➢Worked with some of music’s biggest names to
develop social media strategies.
➢Country music nerd

3. Get Lucky With Digital Media
• Build an advertising campaign to complement your digital marketing content.
• Different strategies on increasing visibility with both traditional and digital media.
• Using public relations to facilitate media relationships and guide the direction
of your digital messaging.

4. Build an Advertising Campaign
to Compliment your Digital Marketing Content
• Advertising should never be an afterthought – Plan it out!
–Step 1:
•Determine Goals
•Define Demographics
•Set a budget
–Step 2:
•Decide on an advertising platform
•Create ad content
• Measure your outcomes and ROI

5. Build an Advertising Campaign
to Compliment your Digital Marketing Content
• Leveraging traditional advertising venues
–The shift in traditional media
–Keeping branding consistent between traditional and digital
–Incorporating digital components to traditional campaigns
**Remember**
Advertising is the only aspect of getting attention from the media that is
completely in your control

6. Different Strategies on Increasing Visibility With Both
Traditional and Digital Media.
• What kind of media are we talking about?
–Digital media (FB, Twitter, forums, Reddit, blogs, etc).
–Traditional media (Radio, television, news sources, print, etc.)
• Coming up with a clear plan
–Select the platforms that best match your brand and presence.
–Engage organically with media sources
–Start the conversations
–Give people a reason to engage
• Track where your content is going
**Remember**
Don’t forget to continually regroup and assess the successes and failures of your efforts!

7. Different Strategies on Increasing Visibility With Both
Traditional and Digital Media.
• Track your content
with gShift

8. Different Strategies on Increasing Visibility With Both
Traditional and Digital Media.
• Content is King! Create natural content that is native to whichever platform you select:
–Facebook | Nice pictures, links, and good description
–Twitter | Be sure to use at least one #
–Instagram | Great stylized image & lots of #
–Pinterest | Nice large pictures
–LinkedIn | Professional/corporate feel
• Thinking outside the box for media platforms:
–Forums, Reddit, blogs, etc.
–Industry specific social media (Houzz, Dribble, etc.)
**Remember**
Actions = Reactions: media outlets will rarely reach out. An action from you will more likely
lead to a desired reaction from media

9. Using Public Relations to Facilitate
Media Relationships and Guide the Direction of your Digital Messaging.
• Building and creating relationships with thought leaders in the industry.
–Creating mutually beneficial relationships (I scratch your back you scratch mine).
• Create a Press Release.
• How does the source benefit from picking up this content?
• Present unified messaging
• All communications and should align with brand messaging
• eBlasts
–One of the highest CTR and ROI when compared to other marketing tactics
–Able to reach your exact audience
**Remember**
Facts tell – stories sell

10. Bringing it All Together
• Carefully planned and executed ads and PR
strategies lead to a higher probability of success in
getting picked up with the media.
• The more success experienced with
advertisements, and PR, the more BUZZ you will
experience with the media.
• Getting noticed by the media is not simply based on
luck. Carefully thinking through your strategy will
ensure you find your pot of gold.

11. Thank You!
Questions?