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1. Corporate Identity
Print Communications
Interactive / Web
Packaging
Portfolio
thinsights
creativity
brand
s t r a t e g y
grow
research
SieckGrowth
for your brand

2. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
Kroger online coupon
program
SieckGrowth

3. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
International mobile cash platform
SieckGrowth

4. Corporate Identity
Print Communications
Interactive / Web
Packaging
Yahoo! Personals
Dating site identity
http://tinyurl.com/jumbobloom
bloom
SieckGrowth

5. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
Employee benefit offering that seamlessly
integrates health insurance and wellness
SieckGrowth
healthea

6. SieckGrowthCorporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
Naming & Design
19
for Sun Microsystemsonline gaming site

7. SieckGrowthCorporate Identity
Print Communications
Interactive / Web
Packaging
Joseph Alioto Veronese
joe@jvero.com
j vero wines
sonoma, california
700 montgomery st.
san francisco, ca 94111
fax: 415 723.7200
tel: 415 225.3027
vero
j
J Vero Wines
& Debra McGuire,
Couturier

8. Corporate Identity
Print Communications
Interactive / Web
Packaging
J Vero
Pinot Noir from Carneros
SieckGrowth

9. Corporate Identity
Print Communications
Interacive / Web
Packaging
Hansen’s Cola SieckGrowth

10. Corporate Identity
Print Communications
Interacive / Web
Packaging
Portalia SieckGrowth

11. [ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]
S
M
T
W
T
F
S
travelstore
Corporate Identity
Print Communications
Interactive / Web
Packaging
TravelStore
Travel services agency
Strategy: “A Passion for Service”
S
M
T
W
T
F
S
TravelStore, Inc.
11601 Wilshire Blvd.
Los Angeles, CA 90025
310 575.5540 tel
310 575.5541 fax
www.travel-store.com
Deborah Mulvihill Collis
Client Services Manager
310 575.0129 direct
deborah.mc@travel-store.com
travelstore
[ a p a s s i o n f o r s e r v i c e ][ a p a s s i o n f o r s e r v i c e ]
S
M
T
W
T
F
S
travelstore SieckGrowth

12. ixRRix
Dining & Cocktails
 
Los Angeles 1997
Corporate Identity
Print Communications
Interactive / Web
Packaging
Rix
Restaurant
SieckGrowth

13. Corporate Identity
Print Communications
Interactive / Web
Packaging
Rix
Restaurant
The BarThe Bar
Bar Menu
ixRRix
SieckGrowth

14. Employee Health is Instrumental to Your Success
...................................................................................................
For most American businesses, the traditional way of managing escalating healthcare
premium costs has been to change insurance companies, modify employee benefits or
increase each worker’s contribution. And sometimes all three.
Unfortunately, none of these methods is effective in controlling the relentless rise in
the cost of premiums. This is because not one of them addresses the underlying cause:
an inefficient and confusing healthcare delivery system that has had to increasingly
accommodate the growing number of employees who make poor lifestyle choices day
in and day out. Choices that have not only significantly impacted their own health, but
also have markedly decreased their productivity — and their company’s profitability.
Often, an employee’s harmful lifestyle decisions have pervasive ill effects: besides
causing low morale on the team, in the department and company-wide, there’s an
inability of the employee to be present as part of a workforce as well as a reduced
capacity to focus on work whenever — or if ever — he or she comes onto the premises.
Many CEOs are not completely aware of the actual costs
related to worker’s compensation claims management and
claimants’ medical treatment, absenteeism, disability and
presenteeism.
In fact, studies show that employees who are high-risk
(with 5 or more lifestyle risk-factors) cost, on average,
36% more in disability, worker’s compensation, absences
and medical/pharmacy claims than employees who are
lower-risk.
Adding up the costs associated with these risk levels, a
high-risk employee can burden employers with more than
$5,052 in preventable costs per year, per employee.
How Do Healthy Employees Equal Healthy Companies?
...................................................................................................
AFIS Benefits offers a revolutionary way to control healthcare costs. An involving,
empowering and incentivizing system to ensure that each individual employee is helped
to get healthier. Which, in turn, helps lower healthcare premiums.
All to make your company truly exceptional.
..........................
Corporate Identity
Print Communications
Interactive / Web
Packaging
AFIS Benefits
Corporate health insurer
offering prevention programs
Healthy Employees = Healthy Company
Healthier Employees Make Healthier Companies
AFISBenefits & Insurance Services
SieckGrowth

15. Corporate Identity
Print Communications
Interactive / Web
Packaging
MOCA
Behind the Scenes tour
direct mail piece
SieckGrowth

16. Corporate Identity
Print Communications
Interactive / Web
Packaging
ixRRix
Dining & Cocktails
SieckGrowth
ixRRix
Dining & Cocktails

17. Case Study Healthier Employees make
Healthy Companies
SieckGrowth
casestudy
Cooper Health Club
The Cooper Companies wanted to launch a global employee wellness
program with the goal of improving the health of their employee and
lowering their healthcare costs. We created the Cooper Health Club, a
branded program suppported by integrated internal communications that
got everyone on-board, excited and living healthier.
Strategy
Launch Event
Print Communications
Email program
Website

18. Corporate Identity
Print Communications
Interactive / Web
Packaging
Cooper Companies
Identity and marketing materials for
corporate wellness website launch
SieckGrowth
Get rewarded for getting healthy

19. Corporate Identity
Print Communications
Interactive / Web
Packaging
Cooper Companies
Identity and marketing materials for
corporate wellness website launch
SieckGrowth
Come to the Cooper Health Club and enroll in our new Wellness website. You’ll learn how
to live a healthier life, eat better, and exercise more. Best of all, have loads of fun and earn
points to win cool prizes. Join today at cooperhealthyrewards.com/xyz
FEEL THE REWARDS OF GETTING HEALTHY

20. Case Study “My life, my way” SieckGrowth
casestudy
Mivia
Migros Department Stores of Switzerland and GE Bank wanted to reach
an untapped, credit-wary market with a new MasterCard product. The
name Mivia is nearly the literal translation of the brand driver, “My life,
my way”. It is about my everyday life, my routine, where I am going. The
Mivia card enables me to be who I want to be, to go where I want to go. It
appeals to the consumer’s desire to enjoy life’s possibilities, to be
vital and connected. It bridges two targets easily with its celebration of
uniqueness and individuality... a universal appeal and also extremely
personal–it speaks to one and many at the same time.
Strategy
Brand Identity
Outdoor Advertising
Print Communications

21. SieckGrowthMivia
Migros Department Stores
of Switzerland and GE Bank
Corporate Identity
Print Communications
Interactive / Web
Packaging

23. SieckGrowthMivia
Migros Department Stores
of Switzerland and GE Bank
Corporate Identity
Print Communications
Interactive / Web
Packaging

24. Case Study Look again. SieckGrowth
casestudy
San Francisco Opera
Look again. New General Director Pamela Rosenberg wanted people –
subscribers, younger newcomers, and the opera community – to give
opera a second look. A daring new look, inspired by the artform itself,
provoked strong reactions. The challenge was to broaden the subscriber
base by appealing to younger audiences, partnering with other arts
organizations, and renewing the perception of opera as a vital and
relevant art form.
Strategy
Brand Identity
Advertising
Print Communications

25. SieckGrowthSF OperaCorporate Identity
Print Communications
Interactive / Web
Packaging

26. SieckGrowthSF OperaCorporate Identity
Print Communications
Interactive / Web
Packaging

27. SieckGrowthSF OperaCorporate Identity
Print Communications
Interactive / Web
Packaging

28. Case Study Building a healthy brand
for the Next 100 years
SieckGrowth
casestudy
Children’s Hospital Oakland
Children’s Oakland is a vital part of the community, providing critical
care and breakhrough medical research for northern California and
beyond. But few know the depth and breadth of what Children’s Hospital
Oakland stands for; with most believing that it is a small, community
hospital serving mostly the poor in Oakland. We took on the challenge
of developing a strategy that would re-energize the brand and make it
relevant to a broader group of prospective parents and donors. Our
approach was to express a big goal for the brand and bring it to life
through communications and community.
Strategy
Brand Video
Advertising
Print Communications
Community

29. Corporate Identity
Print Communications
Interactive / Web
Packaging
Children’s Hospital Oakland
Building a healthy brand
for the Next 100 years
SieckGrowth

30. Corporate Identity
Print Communications
Interactive / Web
Packaging
Children’s Hospital Oakland
Positioning & branding campaign
including design standards, multi-media
ads, brand essence video
SieckGrowth

31. Children’s Hospital Oakland
Brand essence video
SieckGrowthCorporate Identity
Print Communications
Interactive / Web
Packaging
click image to play

32. Case Study From a Gadget to a
Necessity
SieckGrowth
casestudy
Roku
People love to watch TV. But it’s hard to find exactly what you want to
watch, and can be expensive to do so. Enter Roku. A nice little gadget that
streams video content right to your living room TV... just like 100 other
products from brands like Apple, Samsung and Sony. By understanding just
how much people love their TV time and how frustrated they’ve been with
their current experience we were able to position Roku as the brand that
makes TV time more fun and more worthwhile.
Two years later, the video streaming category is a two-horse race between
Apple and little Roku. A true David and Goliath success story.
Strategy
Brand Video
Advertising
Print Communications
Community

33. Roku
Brand book
SieckGrowth
For people who really love watching TV,
Roku is the streaming platform that makes
TV more worthwhile and more fun by offering
more selection,the easiest user experience
and great value,so you can make your TV
time count.
At Roku, we are people
pleasers. It makes us feel
good to over-deliver. We
have done the research,
and we know what our
customers want, so we’re
giving them just that:
Selection— we’re
constantly adding to our
almost infinite selection of
movies, shows,
music, sports and news
from all around the world.
Ease— easy set up, easy
search, and an interface
that a hamster could
manage
Value— an affordable price
that makes anything we
offer very low risk.
Positioning
2
We believe a good movie is best watched in pajamas.
To preserve the Roku
logo’s integrity, always
maintain a minimum clear
space around the logo.
This clear space isolates
the logo from competing
graphic elements, such as
copy, photos, background
patterns or other logos
that may divert attention
and dilute the legibility
and visual clarity of the
Roku logo.
Using the clear space
around the logo to provide
maximum impact, the area
(shown here as the cap
height of “R”) serves as a
“breathing room” around
the logo and it should be
kept clear from text or
image. Please note also that
this clear space should be
proportionally maintained
when the logo is enlarged or
reduced in size.
Clear Space
.5”.35”
y
x
x
.75x
y
Minimum size refers to the
smallest size at which the
logo may be reproduced to
ensure its legibility. The logo
should not be reproduced
in a width size smaller than
.35” for the logotype and
.5” for the logo tag, as
illustrated.
1.1
Let the signature breathe. Give it some space!
y
y
yy
Corporate Identity
Print Communications
Interactive / Web
Packaging

34. SieckGrowthRoku
Brand essence video
Corporate Identity
Print Communications
Interactive / Web
Packaging
click image to play

35. Case Study The easy and convenient way
for everyone to use money
SieckGrowth
casestudy
Quisk
A company called MobiBucks wanted to help unbanked and cash-only
consumers be part of the modern economy by enabling them to pay for
goods (and transfer cash to others) simply by using their cell phones. They
needed a new name and a modern look to make the brand appealing and
relevant around the world.
Strategy
Naming
Brand Identity
Brand Guidelines
Trade Show Graphics

36. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
Mobile payments company
SieckGrowth

37. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
International mobile cash platform
SieckGrowth

38. Corporate Identity
Print Communications
Interactive / Web
Packaging
Naming & Design
Mobile payments company
SieckGrowth

39. Case Study “Forever First” SieckGrowth
casestudy
First Citizens Bank
First Citizens is a 100 year old regional bank located in North Carolina.
To compete with the “too big to fail” national banks, First Citizens Bank
needed to freshen its face and its voice. We took their well-recognized
logo and updated it, maintaining strong ties to the past while imparting
energy and strength.
Brand Identity

40. Corporate Identity
Print Communications
Interactive / Web
Packaging
Brand Identity Revise
Well established regional bank
SieckGrowth

41. Corporate Identity
Print Communications
Interactive / Web
Packaging
Brand Identity Revise
Well established regional bank
SieckGrowth
before

42. SieckGrowth.comwww.