Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?

1. Is Mobile In Your Mix?

2. Mobile Caters To A Segment Un-Tethered Interactivevs. Static Mobilevs. Stationary Charactersvs. Words 2

3. Mobile Is An Essential 3 If caught in the rain, 37% would choose their phone over an umbrella. One-third would give up their T.V. before their mobile phone. (Best Buy Mobile Survey 7/09)

4. Mobile Is A Facilitator 4 The new remote control for:

5. Mobile Is An Enabler Between Brand & Consumer A vehicle to deliver  the right message at the right time  in the right location A penetrating medium  consumers look at every text A great activator  in the quest to attract and engage A tool  for maintaining connectivity 5

6. Mobile Sweetens The Mix 6 Mobile:

7. Mobile Offers Tiers Of Involvement 7 Mobile Involves:

9. Engender Loyalty

10. Drive Traffic

11. Provide Valuewith News, Information, & Entertainment

12. Facilitate Sales

13. Invite Participation8

14. Mobile Is The Elephant In The Room 85% of Americans own mobile phones. (Pew 4/09) 25% of subscribers have accessed the mobile web. (Pew 4/09) On a typical day 43% of mobile subscribers send or receive texts.(Pew 4/09) Up to age 44, users send and receive more texts than calls.(Nielsen 9/08) 9

16. It is how fast you learn that will determine the competitive edge you achieve.

17. Nielsen measures the mobile audience and believes the mobile market will expand quickly. 10

18. Take Some Steps 11 Look for Comprehensive Capabilities :

20. Connect your marketing message to behavior in the store

21. Navigate the mobile industry best practices and code of conduct

22. Manage the software necessary to aggregate and deliver your messages

23. Keep abreast of evolving technology

24. Educate retail associates

25. Help build a database of committed consumers

26. Integrate mobile with email programs

27. Evaluate and report results

28. Refine ongoing, ROI-generating programs12

29. www.frankmayer.com Frank Mayer & Associates is a full service provider of custom kiosks, branded in-store merchandising units, and promotional marketing. Our marketing capabilities include mobile marketing, interactive product knowledge websites, incentive programs, customer satisfaction surveys and more. We have been in business for over 78 years. Our company has a proven track record of success and a willingness to adapt to an ever-changing landscape of retailer and consumer demands. Visit us at www.frankmayer.com 800-225-3987 13