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4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!