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[object Object],by Gregg Towsley - WSI Turn Your Website Into A Profit Pulling Machine “ Maybe we can come up with a profit  Scaring  Scheme”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
WHY Internet Marketing
184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
Paradigm Shift 43%  seeking a local merchant to buy something offline 54%  have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
How Do People Buy? Help People Find You!
Search Engine Optimization ,[object Object],[object Object]
Search Engine Optimization Free listings based on search criteria  Millions of possible pages
TOP 10 SEO TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Marketing
Paid Search Marketing ,[object Object],[object Object],[object Object]
Paid Search Marketing Millions of possible pages Paid listings in primary positions
Email Marketing ,[object Object],[object Object],[object Object]
Top 10 Email Marketing  Do’s   Don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Click Through Reporting  ,[object Object],[object Object],[object Object]
Three Examples
Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question:   If an industry standard for conversion is 2%, what might you ask? Answer:   What am I doing that is driving 98% of my audience away? People buy with  emotion   and then use  logic  to justify the decision!
What is Conversion Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Visitor Behavior ,[object Object],[object Object],[object Object]
Target the Right Markets
Deliver a Conversion Lift
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Call to Action
THANK YOU!   Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
 
Goals and Conversion Report ,[object Object],[object Object],[object Object],[object Object]
Google’s Golden Triangle
Adding Audio   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Chat and Click to Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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5 Tips - Using the Internet to Boost Sales

  • 1.
  • 2.
  • 4. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  • 5. Paradigm Shift 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING
  • 6. How Do People Buy? Help People Find You!
  • 7.
  • 8. Search Engine Optimization Free listings based on search criteria Millions of possible pages
  • 9.
  • 10.
  • 11.
  • 12. Paid Search Marketing Millions of possible pages Paid listings in primary positions
  • 13.
  • 14.
  • 15.
  • 17. Conversion Marketing “ Virtually all web sites have a persuasive purpose. To change what people think and cause action, you need to first clarify your target outcomes and then make sure everything leads to those outcomes.” Question: If an industry standard for conversion is 2%, what might you ask? Answer: What am I doing that is driving 98% of my audience away? People buy with emotion and then use logic to justify the decision!
  • 18.
  • 19.
  • 20. Target the Right Markets
  • 22.
  • 23. THANK YOU! Gregg Towsley [email_address] www.WSIQualitySolutions.com 310-909-8835
  • 24.  
  • 25.
  • 27.
  • 28.