LinkedIn Presentation - Training Guide Gregg Towsley
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The document provides tips for using LinkedIn to drive sales, including completing your profile, building credibility through connections and expertise in your industry, and using prospecting and niche keywords to generate leads and position yourself as an expert that people can find when searching. The overall message is that by following a plan to optimize your profile, build relationships, and focus on your industry, you can use LinkedIn successfully for business development and sales.
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LinkedIn Presentation - Training Guide Gregg Towsley
- 2. TODAY’S AGENDA •Profile Optimization •Building Connections •Prospecting •Industry Expertise
- 4. Build Incredible Profile 1. 100% Profile Completeness 2. Headline (Keyword) 3. Current Position 4. Summary and Specialties Be Interesting!
- 5. Build Credibility How is Credibility Built?
- 6. Connections – Growing Your Audience 1. Import Contacts 2. People You Know 3. Email Integration 4. Groups 5. Advanced Search
- 7. Lead Generation & Prospecting When People Search… They Find YOU!
- 8. Our Sphere of Influence How do people make buying decisions?
- 9. Industry Expertise – Communication •Be Excellent at What you do • What keywords would people use to find me? • Populate Headline and Past Experience w/ ‘Niche Words’
- 10. Communication Plan Positive Interactions or Brand Reputation Destruction
- 11. Niche Words •Be Searchable • What keywords would people use to find me? • Populate Headline and Past Experience w/ ‘Niche Words’
- 12. Search Profiles & Find Prospects
- 13. Become Expert & Trusted Resource
- 16. Remember!! •Have A Plan w/ Goals (Daily/Weekly/Monthly/Quarterly) •Work Your Plan •Be Targeted and Be Social •Track Monitor and Measure Success •Have Fun
Notas del editor
- Test DriveGoing over the basics
- At the end of the presentation, you will walk away with a better understanding of how LinkedIn will help you grow your business. It’s simple, LinkedIn can help you prosper! We are going to look at three areasShow you how LinkedIn can help YOU build credibility for your business.Look at how LinkedIn can be used for Lead Generation and ProspectingWe’ll share some case studies on LinkedIn is used as a communication tool to stay in regular contact with Customers, Prospects, and Suspects! Before we get into these three specific areas, let’s take a look at how people buy. (Next Slide)
- LinkedIn will show you if your profile is complete or what is your profile completeness.What do people in your industry search for when looking to buy your product or service? Put that search term in your headline, Current Position, and Summary.Best Practices. (Move Things Around/ Blog / Applications)
- Lead Generation and Prospecting related to LinkedIN – We all need customers! (Weather our business grows through referrals, word of mouth, advertising, marketing, or cold calling) If you are anything like ME or many CEO’s you want more and spend less getting more! IM AM GOING TO SHOW YOU A WAY ON LINKED!In my 10 plus years doing sales, I have yet find a better prospecting tool or prospecting company that matches LinkedIn’s capabilities.
- I like to start off with this for two reasons…We are all on this call because we are looking for new customers and we are looking for smart ways to grow our businessWe need to put this into perspective. I think we call all agree the best way to grow a business is through word of mouth and referrals. One of the things I like most about LinkedIn, it supports word of mouth and referral based growth. (You will see exactly what I mean when I get to some examples.) So this visual is cool, it shows people buy through our Friends Family and Coworkers, “Our Sphere of Influence” (This is true whether you are looking for a Lawyer, Plumber, Painter, Local Restaurant, Real Estate Agent or Doctor)Why? In this graphic, what we call “traditional forms of marketing blocked out in grayed out” It is NOT DUE to the rise in Social Media Sites like Twitter, FaceBook, YouTube. It has to do with the way people have access to information and the choices people make when consuming information. (Google Search, Tivo, iPhone, Blackberry). Information is at our finger tips!
- Show my profile and focus on Search Engine Marketing Keyword/Recommendations
- Communication – When it comes to communication w/ your Target Market, back 5 or 25 years ago, businesses created a marketing and advertising message (usually a board room or behind closed doors) and pushed that message out to their target market, HOPING it would drive sales! They used Yellow Pages, Newspaper, Radio, TV and Pushed that message to as many people as possible. (A LOT OF HOPING AND PRAYING IS INVOLVED IN THAT METHOD) “Called Spray and Pray”Having that said, YOUR PRODUCT IS ONLY AS GOOD AS WHAT PEOPLE ARE SAYING ABOUT IT- YOU NEED A COMMUNICATION PLAN!We’ll share some case studies on LinkedIn is used as a communication tool to stay in regular contact with Customers, Prospects, and Suspects!
- Show my profile and focus on Search Engine Marketing Keyword/Recommendations
- Search or prospects just link you would search your company database for prospects. Powerful!
- Questions/Answers/Polls/Groups/Applicaions
- Communication Plan