Member Discounts and Getting Your Dream Job in UX
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The document provides tips for UX professionals seeking new jobs or career changes. It discusses the importance of networking, online visibility through LinkedIn, resume and cover letter writing, developing a strong UX portfolio, and using job boards. Specifically, it recommends networking at local events, optimizing one's LinkedIn profile, targeting resumes and cover letters for specific roles, including case studies and problem/solution explanations in a portfolio, and searching popular UX job boards and Twitter profiles.
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Member Discounts and Getting Your Dream Job in UX
- 2. Member Discounts20% Discount 20% Discount
- 3. Who we are • 10+ years of UX experience • Masters of Human Factors and Information Design • BA in Computer Science • Adjunct professor teaching human factors for Florida International University • 10+ years of UX experience. • MBA, BA in Architecture • First job was creating and launching 1st job hunting website in Brazil • Helped 200+ people creating their resumes Lauren Schaefer UX, Ultimate Software Marta Guerra UX, Ultimate Software
- 4. 80%say they are not in their dream jobs. 29% Have a job on the side. Passion vs. Money 44% think they never will grasp their dream career.. Source: CareerBuilder survey (2016)
- 5. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 6. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 7. Research proves 30% and 50% Referrals account for between of hires in the US of getting hired than other candidates. A referral who gets an interview has 40% more chances
- 8. Network, Network, Network • Stay connected with current and past colleagues, get to know them. • Attend local events and meetups that are related (or indirectly related) to UX. • Connect with people after events, follow up with them now and then, not just when you need them. • Make new connections with people that share your hobbies or volunteer activities. • Include your Alumni in your connections.
- 9. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 10. Becoming a brand ambassador for Yourself • How’s your online visibility? Google yourself. • Fortune 500 companies recruit directly from LinkedIn. • Over 50% of LinkedIn members are decision makers. “LinkedIn is the 21s century dynamic business card”
- 11. Anatomy of a LinkedIn Profile
- 12. Anatomy of a LinkedIn Profile
- 13. 1. A Photo that looks like you Just having a picture makes your profile 14x more likely to be viewed by others”
- 14. 1. Headline
- 15. Short and catchy. It helps differentiate you as a professional and impact 2. Headline
- 16. 2. Headline - Examples
- 17. 3. Blogs
- 18. 3. Blogs Create and share content that you create find interesting. Share Regularly
- 19. 4. Pitch
- 20. 4. Pitch
- 21. 5. Prose
- 22. 5. Prose Emphasize Scope Scale Impact Highlight Accomplishments Wins Allow Strengths & Values to shine Increase Discoverability Keywords
- 23. Getting Noticed - Summary • Utilize and engage all your network contacts to inform your current job search. • Use LinkedIn as your main online resource to get noticed. • Work on your LinkedIn profile with your keywords on title, heading, URL, summary and job description. Include a professional picture. • Ask recommendations and use attachments of your work for evidence. • Be careful will too frequent updates being seen as a “red flag” to your current employer). • Examine your social media visibility to ensure you give a professional image in every circumstance.
- 24. • Place your keywords in Title, Headline, Job Descriptions, Summary, Volunteer activities (even your LinkedIn URL!). • Get a recommendation for each job position. • Include an updated and professional photo. • Get more visibility attaching .pdf files and videos. • Use an appropriate email address. LinkedIn- Summary
- 25. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 26. 6-30 seconds. It’s what it takes for Recruiters to decide if they will call you or not.
- 27. • Forget the 1 page resume (unless you are a beginner). • Each resume should be targeted to a different roles (but don’t rewrite the job description). • The “Chronological” style is always better (based on research and asking recruiters). • Remove old and redundant information. • Avoid long sentences (switch 3 lines to bulleted lists instead). • Hobbies: only if you can find a connection that enhances your skills to do the job. Proofread it! Ask a friend or hire online. The Resume Basics
- 28. Resume meets technology • Avoid overly formatted resumes and unusual placement. • Use keywords aligned with the job description. • Avoid abbreviations or acronyms. • Use the conventional names for the sections. • Company site, Niche job boards, referrals might give you extra points. • Preferred layout: Left aligned, conservative typefaces - Max. 2 fonts variations. • Don’t use “headers” and “footers” as many ATS systems can’t read them. “The first review of your resume is likely to be a software program, known as an Applicant Tracking System (ATS)”
- 29. Creative Resumes It’s ok to use creative templates, but test if your resume is “ATS- friendly.
- 30. ATS check - DIY 1. Open the file in MS Word and save as “Text Only” (.txt) format. 2. Close the Microsoft Word window. Open the .txt file in Microsoft Word. 3. Fix any obvious formatting issues. 4. List your contact information at the top of the document, with each piece of information on a new line. Label the phone number with “Phone:” and email address with “Email:.” 5. Create section headings (if they did not previously exist in the resume). These can include “Summary,” “Work Experience,” and “Education.” Use one heading per section (do not combine “Education and Training,” for example), and include an extra return (an extra line) between sections 6. .Use simple bullets or keyboard characters (*, -, or >). Do NOT use dingbats or other special characters, as these will not be read properly by the ATS. 7. Highlight the text and choose a more appealing font than Courier. (Suggested fonts are Arial, Georgia, Tahoma, or Verdana.) 8. Re-save the file as a .doc.Make sure you choose “Word Document” under the “Format” option.)
- 31. ATS check
- 32. ATS check
- 33. ATS check
- 34. Cover Letter Tips • Explain why you will benefit this company • Match the tone of the company • State why you want the job • Watch for typos and grammar • Target specific position in first paragraph and use words from job description • Use examples, and cite skills and qualifications • Request or state next actions or follow up “I don’t often receive them, but I would definitely read it – and a thoughtfully-written one definitely would stand out.” Hiring Manager “Yes, I enjoy but don’t expect a custom cover letter. They show this isn’t a blanket application…this job is important to this applicant” Hiring Manager
- 35. “I look for people with really awesome soft skills who are highly collaborative, eempathetic, great communicators, and a real curiosity or eagerness to learn. ZERO EGO! Hiring Manager “User/Customer Focus; Excellent communicator, Flexible process” Hiring Manager Portfolio, Personality, Pace (amount, breadth & depth of work; industry experience). Hiring Manager Top things I look when hiring a UX…
- 36. Links • ResumeFoundry.com • CreativeMarket.com • Grammarly.com • Proofreadingservices.com • Jobscan.co (ATS scanner)
- 37. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 38. “I love to see a stunning portfolio site that has been intentionally made to express someone’s personality, style and character” Hiring Manager “Web portfolios does give a chance to show more flair” Hiring Manager “Case Studies are crucial” Recruiter What would you like to see in a UX Portfolio? “Consider file size if using a .PDF” Hiring Manager
- 40. We Wired to Respond to Visuals • Our brains are wired for visual processing • Color and images aids in recall • Color is associated with emotion • We can’t help but to respond to faces • We love simplicity • We can process images faster than text • Take pictures during projects
- 41. What to Include • Frame the problem, the limitations, and the solution • Focus on the execution and decision making • Explain your role within the team • How and Why are more important than pretty UI • Don’t forget lessons learned
- 42. Online Portfolio Tools Personal Site: • Squarespace.com • Adobe Portfolio Portfolio Sites: • Behance • Dribble
- 44. What If I am new to UX? • Find a passion project. • Redesign a website for a local company free of charge and present it to them. • Read about different types of deliverables and do a case study for a company based on your own research.
- 45. Agenda 1. Network, Network, Network 2. Getting Visible 3. Getting Called 4. UX Portfolio 5. Job Search
- 46. Popular UX Job Boards • IA Institute Job Board - http://archive.iainstitute.org/jobboard/ • Authentic Jobs - https://authenticjobs.com/ • Just UX Jobs - http://justuxjobs.com/ • We Work Remotely - https://weworkremotely.com/ • UX Switch - http://www.uxswitch.com/
- 47. Popular Twitter Job Profiles • UX Jobs Board - @UXJobsBoard • UX Design Jobs - @uxdesignjobs • Creatives On Call - @Creativesoncall • UX Jobs - @IA_UXJOBS • UX Hires - @UX_Hires
- 49. Save 20% when you order online and enter Promo Code AZQ92 HTTP://WWW.CRCPRESS.COM Other Resources
- 50. The biggest mistake many recruiters see in UX portfolios is “letting the work speak for itself.” Great stories don’t just happen, but like UX, require thought, practice and iteration.
Notas del editor
- Side jobs may include: Teacher Consultant Freelance (writer, designer) Tutor Etc. As long as your side job doesn't conflict with the business of your full-time employer, many companies find that entrepreneurial workers are a great asset to their success. 1. Building your own business in your spare time gives you real-world experience you can add to your resume and bring to your next job interview. There's no better way to learn than hands-on. 2. It boosts your creativity: Entrepreneurial employees thrive when handed something to create. At its core, entrepreneurship is about creating something — taking ideas and making them come to life.
- Never underestimate the power of networking: Alumni - these old and familiar connections can be a new source of employment referrals Current/past employees of dream job - connection through mutual job functions, industry groups, and social functions will enhance your pool of potential employers.
- Social media posts are a reflection of who you are and what you represent. How’s your online visibility? - make sure you are visible on LinkedIn and how you appear on other social media sites (Facebook, Twitter, etc.).
- The primary element in reaching recruiters attention is the use of keywords in your profile. Keyword on Summary section - at least 2 times. Also include the keywords on job sections. Use on your URL - LinkedIn.com/in/MartaGuerraLeadUXDesigner. You are what you do. Photo, always opt for professional, conservative vs. casual.Volunteer activity is ok to have a casual picture to show how you get along with everybody and that you are a companialbe co-worker. Show example of googling to get keywords suggestions. Any clickable link or Pdf make you more noticeable to a potential employer. Find your keywords “best bets” and display them in your Title, Headline, Job Descriptions, Summary, Volunteer activities (even your LinkedIn URL!). Getting a recommendation for each job position - this will double the strength of the keywords listed in your job titles. Include an updated and professional photo. “Many recruiters bypass resumes just because there is not a photo attached”. Get more visibility attaching .pdf files and videos. Examples: examples of your work, awards, performance reviews, bonus acknowledgements, and letter of recommendations. Use an appropriate email address.
- The primary element in reaching recruiters attention is the use of keywords in your profile. Keyword on Summary section - at least 2 times. Also include the keywords on job sections. Use on your URL - LinkedIn.com/in/MartaGuerraLeadUXDesigner. You are what you do. Photo, always opt for professional, conservative vs. casual.Volunteer activity is ok to have a casual picture to show how you get along with everybody and that you are a companialbe co-worker. Show example of googling to get keywords suggestions. Any clickable link or Pdf make you more noticeable to a potential employer. Find your keywords “best bets” and display them in your Title, Headline, Job Descriptions, Summary, Volunteer activities (even your LinkedIn URL!). Getting a recommendation for each job position - this will double the strength of the keywords listed in your job titles. Include an updated and professional photo. “Many recruiters bypass resumes just because there is not a photo attached”. Get more visibility attaching .pdf files and videos. Examples: examples of your work, awards, performance reviews, bonus acknowledgements, and letter of recommendations. Use an appropriate email address.
- Have you ever had the experience of first seeing someone’s Facebook or LinkedIn picture online and then meeting them in person only to find that they look completely different. So, make sure your LinkedIn profile picture is up-to-date (within the past few years) and reflects how you look on a daily basis – your hair, glasses, makeup, etc. Wear what you’d wear to work. Make sure your face takes up at least 60% of the frame. Wear what you’d wear to work. Choose a background that isn’t distracting.
- The primary element in reaching recruiters attention is the use of keywords in your profile. Keyword on Summary section - at least 2 times. Also include the keywords on job sections. Use on your URL - LinkedIn.com/in/MartaGuerraLeadUXDesigner. You are what you do. Photo, always opt for professional, conservative vs. casual.Volunteer activity is ok to have a casual picture to show how you get along with everybody and that you are a companialbe co-worker. Show example of googling to get keywords suggestions. Any clickable link or Pdf make you more noticeable to a potential employer. Find your keywords “best bets” and display them in your Title, Headline, Job Descriptions, Summary, Volunteer activities (even your LinkedIn URL!). Getting a recommendation for each job position - this will double the strength of the keywords listed in your job titles. Include an updated and professional photo. “Many recruiters bypass resumes just because there is not a photo attached”. Get more visibility attaching .pdf files and videos. Examples: examples of your work, awards, performance reviews, bonus acknowledgements, and letter of recommendations. Use an appropriate email address.
- Next to your picture, your headline is the 1st impression you make on people. Think about your headline as opportunity to differentiate you as a professional. It needs to be short and catchy. Your headline is your mission statement. Many people use this space for their job title. However, does the job title really encapsulate the impact you have in your company?
- Engage your audience with useful content. Your linked in profile isn’t just your resume – it allows you to have a 2-way conversation with your network. A great way to start this conversation is by sharing content that you create or that you find interesting.
- By sharing useful information, fellow coworkers, and your entire network will see you as an expert in your field. Engage your audience with useful content. Your linked in profile isn’t just your resume – it allows you to have a 2-way conversation with your network. A great way to start this conversation is by sharing content that you create or that you find interesting. 1. Write about what you know best. 2. Write about what you're most passionate about. 3. Write about trending topics. 4. Provide information and insights that help your reader 8. Be consistent – write a post every week, or every month… Your influence grows in proportion to the size of your network. The more posts you publish, the more connection requests and followers you'll attract. Writing consistently not only expands your network, it also reinforces the message about the depth and breadth of your knowledge of the subjects that you write about.
- Keyword on Summary section - at least 2 times. Also include the keywords on job sections. Use on your URL - LinkedIn.com/in/MartaGuerraLeadUXDesigner. You are what you do.
- Why Rebekah’s summary stands out: Rebekah uses a conversational tone. She is authentic in explaining why he enjoys recruiting. She demonstrates extensive expertise by listing specialties. She shares personal interests, which increase his likeability factor. Her call to action isn’t just to connect, it’s to “share a story.” 1. Stick to 3-5 short paragraphs 2. Lose the jargon - Stay away from buzzwords and empty phrases. Words such as ‘motivated’ and ‘driven’ are so overused they lose their significance. most overused buzzwords on LinkedIn profiles. 3. Write how you speak 4. Show lots of white space 5. Use keywords - To improve your standing when candidates search LinkedIn and Google, you’ll want to include keywords that highlight your top skills. One approach is to list your ‘Specialties’ at the end of your summary. 6. Add rich media - If you have a video, article or SlideShare about your company culture, definitely include it. 7. Proofread - Ask other people for feedback. Make sure there are no grammar errors or typos.
- Get more visibility attaching .pdf files and videos. Examples: examples of your work, awards, performance reviews, bonus acknowledgements, and letter of recommendations. Use an appropriate email address.
- Summary
- The primary element in reaching recruiters attention is the use of keywords in your profile. Keyword on Summary section - at least 2 times. Also include the keywords on job sections. Use on your URL - LinkedIn.com/in/MartaGuerraLeadUXDesigner. You are what you do. Photo, always opt for professional, conservative vs. casual.Volunteer activity is ok to have a casual picture to show how you get along with everybody and that you are a companialbe co-worker. Show example of googling to get keywords suggestions. Any clickable link or Pdf make you more noticeable to a potential employer. Find your keywords “best bets” and display them in your Title, Headline, Job Descriptions, Summary, Volunteer activities (even your LinkedIn URL!). Getting a recommendation for each job position - this will double the strength of the keywords listed in your job titles. Include an updated and professional photo. “Many recruiters bypass resumes just because there is not a photo attached”. Get more visibility attaching .pdf files and videos. Examples: examples of your work, awards, performance reviews, bonus acknowledgements, and letter of recommendations. Use an appropriate email address.
- Usually only 5% of all candidates will get a chance to have an interview.
- Better to wait one more day than losing the job opportunity.
- The first review of your resume is more likely to be a software program, known as an applicant tracking system (ATS), than a human being interested in the quality of your paper stock and the power of your prose. Make sure your resume is readable by Applicant Tracking Software (ATS). otherwise you will never be found by companies that uses this system. Overly formatted resumes and resumes embedded with pictures, graphics and logos can be incompatible with most ATS software. Use your keywords “best bets” on your resume (ATS systems can “see” them). Avoid abbreviations or acronyms. Use the conventional names for the sections (“Summary,” “Experience,” “Education,” “Professional Development,” “Community Involvement”) Preferred layout: Left aligned, conservative typefaces (Arial, Verdana, Helvetica, Georgia, Calibri, Garamond) - Max. 2 fonts variations. Don’t use “headers” and “footers” as many ATS systems can’t read them. ATS doesn’t read more than 60 characters on one line. https://www.workitdaily.com/resume-ats-unfriendly https://www.theladders.com/career-advice/resume-technology-resume-format-machine-friendly/ Older ATS software relied on semantic search technology, that essentially counted keywords. Using a targeted keyword multiple times could be interpreted by the ATS as a positive resume for a certain position, said Matt Sigelman, CEO of Burning Glass, which makes resume-parsing software used to run contextualized searches in many of the leading ATS programs. (Rowan describes Burning Glass as state of the art for contextualized resume scanning, a software technique that weighs keywords in the context of the whole resume.) Contextualization goes much deeper and examines factors such as how dated is a given set of skills and where in the applicants career path did they acquire experience in a subject area, he said. State-of-the-art ATS technology relies on contextualization, not on simple keyword matches, she said. “It goes much further, (with the technology looking) at descriptive materials, and (the ATS) parsing things out like a human would when reading it.” Was the candidate’s resume found on a niche job board, for example, that features the resumes of minorities? Some employers, such as one requesting federal contract work, might program the ATS to assign a higher value to such a resume. Job boards and recruiters with a particularly good reputation with an employer might also earn a few extra points for a submitted resume.
- “Better be found than look fancy and invisible” “Those highly formatted resumes aren’t always very compatible with standard ATS systems.”
- “Better be found than look fancy and invisible” “Those highly formatted resumes aren’t always very compatible with standard ATS systems.”
- Better be found than look fancy & invisible. Better idea is to put more creativity into the portfolio and leave resume more conservative and optimized for internal searches?
- THE MATCH RATE is calculated based on the frequency and matches of the skills, keywords, and education level between the job description and your resume. 80% and up is usually a good match.
- THE MATCH RATE is calculated based on the frequency and matches of the skills, keywords, and education level between the job description and your resume. 80% and up is usually a good match.
- Better be found than look fancy & invisible. Better idea is to put more creativity into the portfolio and leave resume more conservative and optimized for internal searches?