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M Garcia Mod2 Assign2
1. Mercedes García Argosy Online University Marketing Planning & Strategy Dr. Richard Leiter
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4. Due to the global economic recession, consumers are supposed to change their habits. People will stop to visit expensive restaurants, but food will remain a basic necessity for them. Our home business company will be able to offer high quality products at affordable prices. (Bannister, A., 2008, May 14). Products will be available in 30 days. Profits will begin to flow within the next 30, 60 days. The complete market penetration is supposed to take place within the next 12, 24 months.
5. SWOT Analysis ( SWOT, 2009) Higher management capability Products high quality Cost advantages Favorable access to distribution lines Good production control Good quality control Good inventory control Able to operate under budget More flexible than big businesses