The document introduces the Serena Mashup Exchange, a platform that allows users to create and share web application mashups. Key points: - The Mashup Exchange lets users unleash their inner merchant by building mashups using Web 2.0 technologies. - It provides free software, tutorials, and communities for creating and promoting mashups without fees. - The Exchange includes private and public marketplaces that allow mashing together applications from independent software vendors and platforms.

1. THE MASHUP EXCHANGE IS HERE! Unleash Your Inner Merchant

3. What is the Serena Mashup Exchange?

4. What Analysts are saying Forrester May 2008 The Mashup Opportunity How To Make Money In The Evolving Mashup Ecosystem Forrester April 2008 Enterprise Mashups: Lead, Don’t Follow Be Prepared, Because Mashups Will Enchant And Empower Business Users  Market IQ on Enterprise 2.0

5. Extend your reach & diversify channels Explore new technologies & be first to market Differentiate your product set and add value to core competency Align your strategy with Web 2.0 and SaaS services. “It is going to the cloud.” What’s the point? Aggressive, Innovative Mashup Campaigns - 1.2m+ hits on youtube Non-competing Business Model

6. Mashup Exchange vs. TheThatExchange

7. What you get – for free Be profiled on the Exchange Build your own private and public communities Post and promote your Serena Business Mashups Use Serena’s marketing campaigns & tools FREE Tutorials & Advice from Expert Mashers Free Software, No Fees, No Points Download free pre-built mashups

8. One Exchange to rule them all MicroExchange: Secured Private Free MicroMarket: For Sale F $ F F F F $ F $     

9. ISV’s and Platform Providers Mashers Business Consumers

10. For ISV’s and Platform Providers

11. For Mashers

12. For Business Consumers

13. Do you know a process?

14. JUST !@#$% IT! Now what?

15. Answers For Your Questions Abed Farhan [email_address] + 360 844 5731