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Emerging Media, the Effect they Have on your Customer Behaviours and your Marketing Strategy
- 1. Sandrine Plasseraud Brand Manager Small Cars & Customer Offers Emerging Media & the effect they have on customer behaviors and on your ability to generate insights. Create business strategies accordingly
- 3. “ Emerging” Media and Web 2.0
- 4. Netvibes – keep up with the rest of the world easily
- 5. Facebook – What are your friends doing ?
- 6. Twitter – what are you doing ?
- 7. “ Emerging” Media and Effect they have on customer behaviour User Generated Content
- 9. 36% wouldn’t buy a product with negative comments online
- 10. 57% are influenced by online comments about a product
- 14. Twingo Concept
- 20. Twingo Concept & Blogger 4
- 21. Twingo Concept – Seeding Operation
- 22. Twingo Concept – Seeding Operation
- 23. Twingo Concept & Bloggers - Results