9. PRINT THE LIBRARY (ONLINE) Is Playing Fair, or Just Out to Make a Buck?
10. Provide access to “All the world’s information” Make money by selling Ads The problem arises when what Google put in their severs does not belong to them
11. Book Search Project (Previously called Google Print) 1. The Partner Program (Previously called the Publisher Program) Obtain permission from publishers to scan their books and provide bibliographic Benefit Publishers & Authors : Get chance for wider market Google : Sell more Ads * No problem for this part
12. Book Search Project (Previously called Google Print) 2. The Library project (Previously called Google Print Library) Scan millions of books in university and public libraries Allow users to search for key phase, and display “relevant” portion of the text calls “Snippets” Without permission from publishers
13. THE LIBRARY PROJECT Support by prestigious libraries: U. of Michigan, Harvard U., Stamford U., The New York Public Library and Oxford U. Refuse to participate: The Smithsonian Institute, The Boston Public Library and a consortium of 19 research and academic libraries in the northeast Why disagree? Harmful to authors and publishers Restrictions that Google wants to place on their collection, unavailable to other search services
14. Controversial Two lawsuits claimed “copyright infringement” By the Authors Guild By five major publishing companies (McGraw Hill, Pearson Education, Penguin Group, Simon & Schuster, and John Wiley & Sons)
15. Controversial American Association of Publishers alleges: Google keep talking about doing this because it is good for the world. That has never been a principle in law Google claims: Perform a public service, available to millions on the Internet Help publisher selling new copies of books This use is “fair” under the “fair use” doctrine. It is codified in the Copyright Act in 1976
16. Two different outcomes of copyright lawsuit In New York, the UMG Recording & MP3 case Copied copyrighted works onto a server and allowed access to third-party subscribers was not protected by fair use 2. In California, two Ninth Circuit cases, Kelly & Arriba Soft, and Perfect 10, Inc & Amazon.com Ins. The storage and display of “Thumbnail” images of copyright works in order to make them accessible via a search engine was fair use
17. Other Book Search Projects Microsoft : “Microsoft Live Books Search” Launched in 2006 Scan books with permission from publishers Scan 750,000 books and 80 million academic articles Closed the project down in May 2008 The Open Content Alliance (OCA) Open database of book contents that will be accessible from any search engine Focus on books in the public domain, often historical interest Obtain permission from publishers before scanning
19. 1 Who is harmed by Google’s Library Project? Make a list of harmed groups. A N S W E R Publishing Company Public can access for free of charge. Authors of the book The copyright infringement.
20.
21.
22. 3 Do you believe Google’s claim that scanning entire books fits within the concept of “fair use”? Why or why not? A N S W E R “NO” 1. Factor of fair use 2. Fair use: not exclusive search engine
23. 4 What are some of the important differences between Google’s Library Project program and the Open Content Alliance program? A N S W E R “OCA” Non-commercial Be accessible from any search engine Publisher agreement “Google” Commercial Exclusive With/without permission
24. 5 Why is Google pursuing the Library Project program? What is in it for Google? Make a list of benefits to Google. A N S W E R Horizontal integration Increase Google page view, decrease other search engine page view More benefit opportunity Increase bargaining power
