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Brand Equity Mortein

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Economía y finanzasEmpresariales
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Brand Equity
Mortein - The Powerbrand What does it aim to be ?
LONG TERM GIVENS : BRAND FOOTPRINT Brand Essence : Powerful Trusted Protection Brand Values : Personality : Protection Powerful Family health Approachable Expert Integrity Smart & intelligent Capsule : Protect your family with the power of Mortein Brand Positioning To ………… mothers, concerned about their family’s health & well being Brand ……… Mortein Is the………...pest control brand That…………protects my family from disease carrying pests Because……..of its powerful trusted products that work for me
 
 
Mortein Brand Web no go area ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],outer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],promotion - positioning & tone brand - character & benefit place - geography & channel product - format & feature core ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],extension
Mortein - current equity What it does Disease control Protective Removes irritation Peaceful sleep Heart of the brand Effective Product What it is Long Lasting Strong Quick acting Kills/gets rid of pest Available Different formats Safe Attractive Pack
Current Mortein Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary - implications for RB Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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