1. Divine Ice Cream Out line
1. Product:
Freeze Dried Ice Cream
2. Design
Vanilla, Strawberry, Chocolate, etc
Bring more flavors in India
3. Price
How much it will cost to make the product
4. Production
Different ways to package it
5. Market:
Limit resources
All income levels
All year long

2. 6. Promoting
From 2 to 92
Experiment with different ways to make the ice cream more
inviting
7. Culture:
Indian People
8. Place:
Poor cities in India