Introduction of Serendipity Communications

1. a division of Serendipity LLC
A marketing
communications firm

2.  DBE/MBE/EBE certified since 2006
 Principal - Alicia Griffin
◦ PR and Marketing strategist/registered lobbyist
◦ Over 15 years of PR and Marketing experience
◦ Former Communications Director for a local
governmental entity
◦ Magna cum laude graduate in business
management with a minor in marketing and
graphic design
 Staff
◦ Three communications professionals, each with
more than eight years industry experience
About Serendipity
www.scomwi.com /414.442.9224

3.  Metropolitan Milwaukee Chamber of Commerce
(MMAC)
 The Business Council
 African American Chamber of Commerce
 Public Relations Society of America
 Public Relations Society of Southeastern
Wisconsin
 Milwaukee Press Club
 Black Public Relations Society of Milwaukee
 National Association of Black Journalists
 Wisconsin Black Media Association
 WisDOT, Southeast Freeways, Milwaukee County
Urban Disadvantaged Business Enterprises
Advisory Committee
Professional Affiliations
www.scomwi.com /414.442.9224

4. Marketing Communications
“Relationship building” is at the center of our
business: relationships with our clients, the
media, the community and each other.
Service
We only work with staff that meet our
definition of being an MVP to our clients, i.e.,
professionals who not only can produce
extraordinary public relations campaigns, but
who also focus on delivering extraordinary
client experiences.
Our Philosophies
www.scomwi.com /414.442.9224

5.  Writing and Executing Public Relations
Plans
 Community Relations, Public Involvement
and Public Outreach
 Government Relations, Public Affairs and
Lobbying
 Media Planning and Placement
 Crisis Communications
 Media Relations
 Video Production
 Graphic Design
Core Services
www.scomwi.com /414.442.9224

6.  Developed and executed a lobbying initiative
that helped secure a five year, multi-million
dollar government contract
 Coordinated a state-wide media relations and
media placement campaign for energy
assistance and weatherization programs that
increased the number of new participants
 Launched a blood drive contest between
firefighters and law enforcement officers that
increased blood donations statewide
 Spearheaded the Celebration of Community
Arts Festival showcasing performance and
visual fine artists
Sample projects
www.scomwi.com /414.442.9224

7.  Managed a six member Public Information
Division
 Primary author (i.e., news releases, media
alerts, op ed pieces, PSAs, white papers,
briefs, speeches, talking points, etc.)
 Managed media relations and responded
to media inquiries
 Wrote and produced an annual newsletter
for each legislator representing 25 distinct
districts
 Crisis communications team strategist
Communications Director role
www.scomwi.com /414.442.9224

8.  Rejuvenated the Milwaukee County Board’s
Student Government Day high school
outreach program
 Initiated the 10-week curriculum for high
school juniors –’County Supervisor for a Day’
 Collaborated with Milwaukee County’s IT
Department to electronically broadcast the
County Board’s monthly board and
committee meetings
 Engineered the architectural structure, web
content and design of the Milwaukee County
Board’s departmental and 25 district-specific
websites
Communications Director projects
www.scomwi.com /414.442.9224

9.  Clear Channel Airports
 State of Wisconsin
Division of Energy Services
 State of Wisconsin
Department of Health Services
 Milwaukee County Government
 BloodCenter of Wisconsin
 Social Development Commission
 New Horizon Center
 Summerfest aka Milwaukee World Festival
Clients
www.scomwi.com /414.442.9224

10.  We are passionate.
 We are committed to the success of
our clients.
 And often times, we’re even fun to
work with.
Contact:
Alicia Griffin, Principal
414-442-9224
alicia@scomwi.com
Why Serendipity LLC?
www.scomwi.com /414.442.9224