SWOT daimlerchrysler

A Merger of Equal A Marriage Made In Heaven An Incompatible Marriage The Perfect Union Deal of The Century

BACKGROUND England’s oldest marque

Background of Daimler ,[object Object],[object Object],[object Object],[object Object],[object Object],Gottlieb Daimler

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Daimler’s Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background of Chrysler ,[object Object],[object Object],[object Object],[object Object]

Chrysler’s Company Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Merger How it all happened…

Motives for the Merger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

Alliance with Other Companies ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alliance with Other Companies

1999 ,[object Object],[object Object],[object Object]

2000 ,[object Object],[object Object],[object Object],[object Object]

2001-2002 ,[object Object],[object Object],[object Object],[object Object],[object Object]

After that… ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Stock Price shrank… Overall results Stock Price 1998-2002

Comparison Stock Price 2000-2005

2. Chrysler Total Market Share Drop … Overall results

3. Total Market Share Overall results 4. Net Operating Profit

Reasons for Failure “ How do you pronounce the name of a German-American automaker?” Daimler. Chrysler is silent. --DC headquarters joke Auburn Hills, MI

1. Cultural Clash ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.1 Corporate Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1.2 Corporate Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.2 cont. -- Corporate Governance and lifestyle

1.3 Customer Proposition & Product development philosophies “ Mercedes was universally perceived as the fancy, special brand, while Chrysler, Dodge, Plymouth and Jeep were the poorer, blue collar relations” James Holden, President of Chrysler --From September 1999 to November 2000

[object Object],[object Object],1.3 Customer Proposition & Product development philosophies ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1.4 Purchasing, distribution and sales

[object Object],[object Object],[object Object],[object Object],1.5 Value s

2. Mismanagement ,[object Object],[object Object],[object Object]

“ Deep Mutual Distrust” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],“ Deep Mutual Distrust” cont.

Communication challenges ,[object Object],[object Object],[object Object],[object Object]

3. Changes in US Auto Industry ,[object Object],[object Object]

The Divorce ,[object Object],[object Object],[object Object]

Just A Plain Daimler -- Back to Daimler AG

SWOT daimlerchrysler

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