Information about BMW hire and fire policy

1. BMW’s Hire And Fire Policy Bhanwar Singh MBA 4TH Sem Krupanidhi Business School

2. Introduction Type : Aktiengesellschaft (FWB: BMW) Industry : Automotive industry Founded :1916 Founder(s) : Franz Josef Popp Headquarters :Munich, Germany Key people :Norbert Reithofer(CEOand Chairman of Board of Management) Joachim Milberg(Chairman of Supervisory Board) Products : Automobiles, motorcycles, bicycles Revenue : €53.20 billion (2008) Operating income : €921 million (2008) Profit : €324 million (2008) Employees :100,040 (2008) Subsidiaries : Rolls-Royce Motor Cars Website : bmw.com 2

3. BayerischeMotorenWerkeBMW 1913 Karl Rapp established Rapp MotorenWerke in Munich as bicycle factory 1916 transform to aircraft-engine factory Austro-Daimler’s (V12)superviser gave Maxx who designed bmw111a1917 name changed to BMW 3

4. Models of BMW BMW 7-Series 740Li (Petrol) Sedan Car Rs. 85,80,084 BMW 3-Series 320i (Petrol) Sedan Car Rs. 28,76,814 BMW 3-Series 320d (Diesel) Sedan Car Rs. 31,65,545 BMW 5-Series 523i (Petrol) Sedan Car Rs. 39,78,270 BMW 6-Series V8 (Petrol) Coupe Car Rs. 86,13,220 BMW 7-Series 730Ld (Diesel) Sedan Car Rs. 79,38,459 BMW 5-Series 530i (Petrol) Sedan Car Rs. 48,33,771 Bmw X-5 (Diesel) SUV Car Rs. 71,04,020 4

5. Competitors 5

6. Sales of Different-Different Car Manufacturer 6

7. What is Hire and Fire ? Hire Hold under a lease or rental agreement; of goods and services and if you like it you can also purchase it. Fire If you do not like it or after finish lease agreement return it back. Rent Satisfy Dissatisfy Buy (Hire) Back (Fire) 7

8. BMW Models Available On Lease 8 BMW 1 Series Lease Car BMW 3 Series Lease Car BMW 5 Series Lease Car BMW 6 Series Lease Car BMW 7 Series Lease Car BMW Alpina Lease Car BMW M3 Lease Car BMW M5 Lease Car BMW M6 Lease Car BMW X1 Lease Car BMW X3 Lease Car BMW X5 Lease Car BMW X6 Lease Car BMW Z4 Lease Car For Example: 1.BMW3 Series 320i SE 2dr £327per month + VAT Annual Mileage: 10,000 milesContract Hire Term: 36 MonthsPayment Profile: 3 + 35Business Contract Hire Only (Personal Contract Hire Available On Request) 2.BMW 5 Series Diesel Saloon (Pre Model) 520d SE 4dr [177] £454per month + VAT Annual Mileage: 15,000 milesContract Hire Term: 24 MonthsPayment Profile: 3 + 23Business Contract Hire Only (Personal Contract Hire Available On Request)

9. BCG Matrix of BMW 9

10. Performance of BMW’s some models 10

11. Light Rail Vs. BMW Lease 11

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