2. AVIA, the leader in endurance sports and a global brand rooted in
multisport since 1979, is proud to celebrate a history of creating great
footwear for the runner, triathlete, weekend warrior, and endurance
enthusiast. Today AVIA participates in the sponsorship of iconic
races including the AVIA Wildflower Triathlons, Vineman and the best
athletes around the globe.
American Sporting Goods (ASG) is a manufacturer of performance
athletic footwear and apparel based out of Aliso Viejo, Calif. Brands
under the ASG umbrella include Ryka, Avia, And 1, Nevados, Yukon,
NSS, APEX, Turntec and Triple Five Soul.`
3. PORTFOLIO 2009 Frank Love
A5560M Running
C h r o m e Si l ve r / Bl a c k / Ro ya l B lue
B l a c k/ Ch r o m e S i l v e r / Me t . G o l d e n O l i ve
$65 Price Point Running Shoe
L e a t h e r, Synthetic, Mesh
m ate ria ls Compression molded EVA
Convexus™-LITE cushioning
Lightweight, Breathable, Flexible
p e r fo r m an c e be n e fit s Various Lacing for better fit
Chrom e Si l v e r / Me t. R e d C h r o m e Si l ve r / V a r s i t y Re d / St e e l G r e y Solid rubber with forefoot flex grooves
e x p l a n a tion Entry Level running shoe for neutral
runner
5. Shellpattern Revision
*Please add revision to medial side
PORTFOLIO 2009 Frank Love
*Please use new perfs (in red)
#7
ARN42580Wn
deco-stitch underlay
gilly
hi- hi-
cut-out
hi- sh
me mesh
underlay
hi-
mesh
mesh
hi-
perfs
deco-stitch screen print screen print with deboss
deco-stitchunderlay hi- mold
7. Concept
$130.00
The AVI-STOLTZ III features ESS ROCKSTEADY PLATE
technology which provides flexibility while preventing
injury from uneven surfaces, an aggressive outsole and
traction design for efficient sand running, and superior
stability, cushioning and shock absorption. The upper has
mono-mesh on top of air mesh to keep debris out the
shoe with welds to keep the foot stable. The heel tab and
tongue have finger holes to help get in and out the shoe
faster. The webbing lacing system gives the shoe a better
fit and heel support .
PORTFOLIO 2009 Frank Love
8. AVI-LITE III
AVI-LITE
III AVI-LITE
III
PORTFOLIO 2009 Frank Love
medial
Asymmetrical Breathable Lightweight Running Shoe
lateral
9. PORTFOLIO 2009 Frank Love
Performance Concepts
$100.00
$120.00
Structured Cushioning Neutral Runner
Stability EVA Heel Supinated Foot Type
Avi- Gel Light to Medium Motion Control
$175.00
11. REMOVABLE INSOLE Water Moccasin
moisture evaporation
micro mesh footbed
contoured arch
AVIA outdoor logo
contoured heel
PORTFOLIO 2009 Frank Love
WELL CUSHIONED
ADJUSTABLE FIT
WATER FRIENDLY
ENHANCED BREATHABILITY
12. initial designs
AVIA OUTDOOR
MOLDED 3 SEASON MOCCASIN
$50.00
first round sample
PORTFOLIO 2009 Frank Love
first sample
final lineart
OUTDOOR
16. PORTFOLIO 2009 Frank Love
“I am excited to be partnering witn Ryka to create
a line of fitness products exclusively for women.”
-Kelly Ripa
17. EMERGE
PORTFOLIO 2009 Frank Love
$74.00 Women’s Running Shoe
materials Air Mesh, Leather, Synthetic
Doublelasted outsole w/ solid rubber
p erform a nce benefi t s Lightweight, Breathable, Flexible
Anatomically correct for women’s foot
e x pla na t ion Ryka is the leader in performance
fitness products for women
Sold on Zappos, Lady Foot Locker
Ryka website
18. EMERGE
upper only request
7
029n#
kRN40
add pull-tab
Remove hi-fi and logo
add lace keeper
shellpattern
PORTFOLIO 2009 Frank Love
insole design
embroidery Lineart Pointout
deboss
leather embroidery
leather
me
sh
stitch and turn
emboss hi-fi
sh embroidery
me
mesh
emboss leather
hi-fi mesh
emboss sh
me hi-fi
embroidery
embroidery emboss
emboss
mesh
mesh
mesh leather
hi-fi mesh
leather synthetic
synthetic underlay
synthetic underlay leather emboss
19. i lov e m y s c e n e
i love my scene.....
Sharing time with those you care about is vital to a healthy lifestyle. Whether your scene is at the art gallery, pub
or bookstore, it doesn't matter, as long as you are around the people and things you love. SCENE is a compilation
of products that expresses the personal identities of those who love their sphere of activity. These products are
intended for 18 to 25 year olds who want to dress unique, modern, and sophisticated, but at an affordable price.
They wear their love of music, art and culture on their sleeves, and believe individuality can be expressed through
fashion. adidas can participate in the fresh ambitions and optimism that young people hold dear, by designing
products that address their SCENE.
Frank Love 2006
23. men’s
Bebop is a sneaker that helps men make the transition from work to play. bebop
24. women’s
Rocksteady is a sneaker for women. This pointy tipped design has the sophisticated sex appeal of a
high heel, with the superior comfort of a slip on sneaker. rocksteady
