Angus Matthew CV

1. Angus Matthew
7 Green Lane, Penge, London SE20 7JA
07726545621
angusmatthew@yahoo.com
Headlines
Environmental scientist with 10 years marketing experience across private and public sectors. Broad range of
marketing disciplines undertaken to a senior level with rigorous strategic approach, combined with practical and
creative problem solving flair.
• Strategic wholesale revision of marketing and communication approaches
• Practical implementation of campaigns, business change and evaluation
• Devised set of methodologies to embed demographic research into core of healthcare busines
• Analysis and targeting of new customer segments
• Business development for Whitehall based, international think tank
• CIM qualified to an advanced level and Fellow of the RSA
• Impact at recent healthcare company published here via Google Document on-line collaboration tool
Employment
Carebase - August 2007 to present
Healthcare Provider
Marketing and Communications Manager
• Introduce and integrate ROI measurement across marketing and customer service functions
• Manage development of SEO enabled web sites and pay-per-click campaign optimisation
• Develop PR capabilities and supporting processes from scratch
• Deliver and evaluate data driven, targeted direct marketing
• Develop collaborative working processes across homes and with agency suppliers
• Undertake and integrate demographic Mosaic analysis into all aspects of business to land acquisition
and marketing
• Manage 15 marketing assistants across 15 distributed care sites
Royal United Services Institute, Whitehall - April 2006 to September 2007
Security Think Tank
Marketing and Business Development Manager
• Manage international membership of patrons and FTSE 100 corporate clients including senior
statesmen and leading industrialists

2. • Instigated segmentation of database for more taregted direct marketing
• Helped develop new services and research propositions in accordance to the needs of our corporate
clients
• Attract corporate funding and partnering opportunities for research and events programme
• IBM, Microsoft, Shell and Group 4 all recruited
• Manage integration of database with web site for effective membership management across
publications and events
• Liaise with national journalists and broadcast news correspondents
Live|Work Innovation Consultancy - December 2005, 6 month contract
Innovation Consultancy
Service Design Consultant
• Led regional government funded project into worklessness across City of Sunderland
• Innovative 'user centred' approach to deeply entrenched social problem. Recruited broad range of
stakeholders including the voluntary and business communities to devised new city wide response to the
problem
• Led 'bottom up' facilitation leading to breakthrough service innovations
• Supported by ethnographic research techniques to fully understand challenge
• Blue print recently presented to Secretary of State as exemplar of public service innovation
Live Social Enterprise, Brixton - August 2005, 6 month contract
Award Winning youth engagement project
Commercial Partnership Development
• Developed street culture magazine and record label; a public funded diversionary projects and career
development vehicle for young people
• Partnership and business development
• Conceived revenue generating ethical recruitment and ethnographic research business concepts
• Instigated corporate partnerships with brands such as Nike and Guardian Newspapers centred around
mutually beneficial mentoring arrangements
• Successfully re-applied for £100k of European Social Funding.
Limehouse Communications - August 2004 to August 2005
Public sector marketing and communications agency
Head of Marketing
• Delivered public sector marketing and communication projects
• Brand audits in local government
• Stakeholder engagement and management for a range of clients
• Campaign and brand planning, off, on and through the line.
• Winning tender submissions to central government contracts such as Defra

3. Various freelance roles - March 2002 to August 2004
Copywriting, marketing consultancy and pitch leader
• For range clients of clients including the Barbican and Ladbrokes.
Carlson Relationship Marketing Group - January 2000 to March 2002
Planner promoted to Special Projects Manager
• Turned redundancy into promotion on strength of my application
• Developed field marketing proposition and products
• Segmentation of Telewest customer database
TBWA Advertising - January 1999 to January 2000
Brand Planning Assistan
North End Oil - 1994 to 1997
Oil trader to international shipping fleets
Education
Charted Institute Marketing (CIM Advanced Certificate) 1999
University of East Anglia, 1988 - 1991
BSc (Hons) Environmental Science 2:1
Watford Grammar School, 1981 - 1988
12 O Levels (all A to C)
3 A Levels (Biology, Physics and Chemistry)
Interests
Hockey, history, international relations and jazz music.