The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.

1. 10 February 2010 Maximising the potential of social media marketing Passionate. Professional. Visionary.

2. Maximising the potential of social media Websites and email Social media

4. Some our clients

5. What would you like to get out of this morning?

7. What is social media?

8. It’s just another megaphone

9. Where does social media fit Product A Resellers Direct Marketing Segment 1 Reputation PRODUCTS , BRANDS, VALUE PROPOSITION INTERNAL PARTNERS & CHANNEL CUSTOMERS & SEGMENTS USAGE, LOYALTY, REFERRALS & CASE STUDY COMMUNICATIONS Product B Product C Product X Alliances Distributors Segment 2 Segment 3 Segment X Web PR & Social networking Networks & Communities Pricing

16. Facebook age split in the UK

17. Results from you and the LinkedIn poll

19. Who in the room is doing it already?

20. Client case study

23. Demo

31. Where are your prospects/clients?

34. Go live

35. Measuring

37. Workshop

38. Did we achieve what you wanted?

41. twitter.com/LCM_UK Thank you Passionate. Professional. Visionary.

43. Tools