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STRATEGIES  3
STRUCTURING  YOUR PROPOSAL  AND VISUAL PRESENTATION
WHY  WRITE ?   We   live surrounded and influenced by images, we understand, explain, and analyze images using language. We narrate in order to understand. It seems that analysis and verbal discussion of images is more important than ever; the language of thought is able to name emotions, give definitions, develop concepts and formulate stories      Johanna Pentik ain en University of the Industrial Arts Helsinki
THE VALUE OF WRITING IS THAT IT HELPS  PUT YOUR OBJECTIVES INTO FOCUS 1.  THE DOING / WHAT HAS BEEN DONE 2.  WHAT YOU HAVE LEARNT / FUTURES THEREFORE THE WRITING HAS ITS ROOTS  IN THE WORK
YOUR PROPOSAL SHOULD HAVE LIMITS - IT IS NOT A  CATCH ALL  DOCUMENT YOU ARE REQUIRED TO CAREFULLY DEFINE THOSE LIMITS
CAN YOU BE ARTICULATE ? THAT IS:  FLUENT AND COHERENT
THEREFORE IT SHOULD NOT BE UNDERSTOOD AS SOMETHING EXTRA OR SOMETHING DIFFERENT – THE OBJECTIVE IS TO EXPLAIN YOUR WORK TO YOURSELF AND TO AN AUDIENCE
EXAMPLE: COULD YOU ACCURATELY DEFINE YOUR PRACTICE  WITHIN 45 - 60 SECONDS ?
THE OBJECTIVE OF A PROPOSAL IS: FITNESS FOR PURPOSE CONFIRMATION OF YOUR PRACTICE TO IDENTIFY AND PROVIDE EVIDENCE OF KNOWLEDGE AND SKILLS FOR TUTORS AND EXTERNAL EXAMINERS  (PROPOSAL IS SENT TO EXTERNAL)
THE STRUCTURE  TITLE  / DEFINES DIRECTION A CONCISE INTRODUCTION  / ARTISTS STATEMENT THE BODY OR CONTENT  / THE EVIDENCE CONCLUSION  BIBLIOGRAPHY
WHAT SHOULD A PROPOSAL INCLUDE? ILLUSTRATED WITH OWN WORK  (CAPTIONED) ILLUSTRATED WITH REFERENCES TO OTHER  PRACTITIONERS / PRACTICES  (CAPTIONED) APPROXIMATE COSTINGS TIMESCALE  (DEGREE SHOW DATE / 21 APRIL 2010) RISK ASSESSMENTS
USING A TITLE TITLES ALLOW FOR AN IMMEDIATE POINT OF REFERENCE SUB-TITLES DEFINE THE REFERENCE
FRONT COVER B E T W I X T  W I N D O W  A N D  M I R R O R SELF PORTRAITS AND THE FICTIONAL PERSON CINDY WOMAN COVER
TITLE PAGE BETWIXT WINDOW AND MIRROR SELF PORTRAITS AND THE FICTIONAL  PERSON CINDY WOMAN BA(HONS) PHOTOGRAPHY / 2009 MODULE: INDIVIDUAL PROGRAMME ONE
TITLES EXAMPLES: PULP SURREALISM   Insolent Popular Culture in Early Twentieth-Century Paris CITY GORGED WITH DREAMS Surrealism and Documentary Photography in Interwar Paris PHOTOGRAPHY & SURREALISM Sexuality, Colonialism and Social Dissent
KEY WORDS  / KNOWLEDGE BASED USE AVOID  DICTIONARY DEFINITIONS  THAT DO NOT REFLECT ‘SPECIALISED’ USE  OR USE THE DICTIONARY DEFINITION AS A STARTING POINT WHICH CAN THEN BE REFINED TO MAKE YOUR POINT BETTER
THE BODY THIS SHOULD CLEARLY DEFINE BOTH THE  CONTEXT  AND  FUNCTION  FOR THE WORK YOU ARE PRODUCING CONTEXT  =  PLACEMENT OF WORK (Where) FUNCTION  =  AIM OF WORK With appropriate ‘critical’ references / confirming and/or contesting
THE BODY MOST IMPORTANTLY AVOID THE NAÏVE OR GENERALISED STATEMENT  ‘ My photographs are artistic and good to look at….’  ‘ His  /  Her photographs are like mine…’ AND LIKES OR DISLIKES ‘ I really like these photographs, the colours are nice…’
JUDGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRESENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRESENTATION /  TEXT UNJUSTIFIED
PRESENTATION /  TEXT JUSTIFIED
PRESENTATION /  IMAGES SEPARATE
PRESENTATION /  IMAGES EMBEDDED
PRESENT AS A SPIRAL BOUND DOCUMENT
YOUR POWERPOINT PRESENTATION:  CONTEXT & EVALUATION  (Based on the Learning Outcomes)  Load on laptop:  TUESDAY 8 DECEMBER  FROM 2.00 - 4.00 / H23
PHOTOGRAPH AS AN OPENING SLIDE WITH TITLE   Get the audience interested
FRONT COVER B E T W I X T  W I N D O W  A N D  M I R R O R  SELF PORTRAITS  AND THE FICTIONAL  PERSON /  CINDY PERSON
SECTION THE PRESENTATION INTO THE ‘LEARNING OUTCOMES’ AND A CONCLUSION   This structure will help you identify what you have produced / learnt
IMPORTANT   Do not take the audience for granted, demonstrate your knowledge
LEARNING OUTCOME 1:  E N Q U I R Y Identify, access and use appropriate sources of information and carry out useful experiments with image making processes and techniques, in the development of a self-initiated photographic project
FRONT COVER CONCLUSION   WHERE NOW FOR SEMESTER TWO ?

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Strategies for Structuring Proposals and Visual Presentations

  • 2. STRUCTURING YOUR PROPOSAL AND VISUAL PRESENTATION
  • 3. WHY WRITE ? We live surrounded and influenced by images, we understand, explain, and analyze images using language. We narrate in order to understand. It seems that analysis and verbal discussion of images is more important than ever; the language of thought is able to name emotions, give definitions, develop concepts and formulate stories Johanna Pentik ain en University of the Industrial Arts Helsinki
  • 4. THE VALUE OF WRITING IS THAT IT HELPS PUT YOUR OBJECTIVES INTO FOCUS 1. THE DOING / WHAT HAS BEEN DONE 2. WHAT YOU HAVE LEARNT / FUTURES THEREFORE THE WRITING HAS ITS ROOTS IN THE WORK
  • 5. YOUR PROPOSAL SHOULD HAVE LIMITS - IT IS NOT A CATCH ALL DOCUMENT YOU ARE REQUIRED TO CAREFULLY DEFINE THOSE LIMITS
  • 6. CAN YOU BE ARTICULATE ? THAT IS: FLUENT AND COHERENT
  • 7. THEREFORE IT SHOULD NOT BE UNDERSTOOD AS SOMETHING EXTRA OR SOMETHING DIFFERENT – THE OBJECTIVE IS TO EXPLAIN YOUR WORK TO YOURSELF AND TO AN AUDIENCE
  • 8. EXAMPLE: COULD YOU ACCURATELY DEFINE YOUR PRACTICE WITHIN 45 - 60 SECONDS ?
  • 9. THE OBJECTIVE OF A PROPOSAL IS: FITNESS FOR PURPOSE CONFIRMATION OF YOUR PRACTICE TO IDENTIFY AND PROVIDE EVIDENCE OF KNOWLEDGE AND SKILLS FOR TUTORS AND EXTERNAL EXAMINERS (PROPOSAL IS SENT TO EXTERNAL)
  • 10. THE STRUCTURE TITLE / DEFINES DIRECTION A CONCISE INTRODUCTION / ARTISTS STATEMENT THE BODY OR CONTENT / THE EVIDENCE CONCLUSION BIBLIOGRAPHY
  • 11. WHAT SHOULD A PROPOSAL INCLUDE? ILLUSTRATED WITH OWN WORK (CAPTIONED) ILLUSTRATED WITH REFERENCES TO OTHER PRACTITIONERS / PRACTICES (CAPTIONED) APPROXIMATE COSTINGS TIMESCALE (DEGREE SHOW DATE / 21 APRIL 2010) RISK ASSESSMENTS
  • 12. USING A TITLE TITLES ALLOW FOR AN IMMEDIATE POINT OF REFERENCE SUB-TITLES DEFINE THE REFERENCE
  • 13. FRONT COVER B E T W I X T W I N D O W A N D M I R R O R SELF PORTRAITS AND THE FICTIONAL PERSON CINDY WOMAN COVER
  • 14. TITLE PAGE BETWIXT WINDOW AND MIRROR SELF PORTRAITS AND THE FICTIONAL PERSON CINDY WOMAN BA(HONS) PHOTOGRAPHY / 2009 MODULE: INDIVIDUAL PROGRAMME ONE
  • 15. TITLES EXAMPLES: PULP SURREALISM Insolent Popular Culture in Early Twentieth-Century Paris CITY GORGED WITH DREAMS Surrealism and Documentary Photography in Interwar Paris PHOTOGRAPHY & SURREALISM Sexuality, Colonialism and Social Dissent
  • 16. KEY WORDS / KNOWLEDGE BASED USE AVOID DICTIONARY DEFINITIONS THAT DO NOT REFLECT ‘SPECIALISED’ USE OR USE THE DICTIONARY DEFINITION AS A STARTING POINT WHICH CAN THEN BE REFINED TO MAKE YOUR POINT BETTER
  • 17. THE BODY THIS SHOULD CLEARLY DEFINE BOTH THE CONTEXT AND FUNCTION FOR THE WORK YOU ARE PRODUCING CONTEXT = PLACEMENT OF WORK (Where) FUNCTION = AIM OF WORK With appropriate ‘critical’ references / confirming and/or contesting
  • 18. THE BODY MOST IMPORTANTLY AVOID THE NAÏVE OR GENERALISED STATEMENT ‘ My photographs are artistic and good to look at….’ ‘ His / Her photographs are like mine…’ AND LIKES OR DISLIKES ‘ I really like these photographs, the colours are nice…’
  • 19.
  • 20.
  • 21. PRESENTATION / TEXT UNJUSTIFIED
  • 22. PRESENTATION / TEXT JUSTIFIED
  • 23. PRESENTATION / IMAGES SEPARATE
  • 24. PRESENTATION / IMAGES EMBEDDED
  • 25. PRESENT AS A SPIRAL BOUND DOCUMENT
  • 26. YOUR POWERPOINT PRESENTATION: CONTEXT & EVALUATION (Based on the Learning Outcomes) Load on laptop: TUESDAY 8 DECEMBER FROM 2.00 - 4.00 / H23
  • 27. PHOTOGRAPH AS AN OPENING SLIDE WITH TITLE Get the audience interested
  • 28. FRONT COVER B E T W I X T W I N D O W A N D M I R R O R SELF PORTRAITS AND THE FICTIONAL PERSON / CINDY PERSON
  • 29. SECTION THE PRESENTATION INTO THE ‘LEARNING OUTCOMES’ AND A CONCLUSION This structure will help you identify what you have produced / learnt
  • 30. IMPORTANT Do not take the audience for granted, demonstrate your knowledge
  • 31. LEARNING OUTCOME 1: E N Q U I R Y Identify, access and use appropriate sources of information and carry out useful experiments with image making processes and techniques, in the development of a self-initiated photographic project
  • 32. FRONT COVER CONCLUSION WHERE NOW FOR SEMESTER TWO ?