7. Questionnaire analysis Gender

8. Questionnaire analysis Age

9. Questionnaire analysis The word “LACTUELL” remind you with That mean the perception of the product , its slogan

10. Questionnaire analysis When was last time did you use any of LACTUELL products? They know the product but they don’t use it

11. Questionnaire analysis Who is celebrity do you prefer in new LACTUELL campaign

12. Questionnaire analysis Who is celebrity do you prefer in new LACTUELL campaign?

13. Questionnaire analysis Which stores do you like LACTUELL campaign to be held in? The main distributer channel have highest flow rates of customers is hyper markets

14. Questionnaire analysis What’s the most attractive criteria when you buying your shampoo The main concern & trend in the market is Quality not Price

15. Questionnaire analysis Can you remember what was the most advantage in LACTUELL hair dye? No clear positioning for LACTUELL

16. Questionnaire analysis Arrange the following brands according to your preference?

17. Questionnaire analysis What you expect from new LACTUELL campaign?

18. Questionnaire analysis What’s the best size do you prefer?

25. Product As we find that package most attractive criterion regarding hair care products ,We decided to change the package Before After LACTUEL Hair Dyes; Hair Style products ; Hair Care products. Skin care products LACTUEL Hair Dyes; Hair Style products ; Hair Care products.

26. Products in new package Shampoo

27. Products in new package Cream & Gel

28. Products in new package Color dye

38. Media plan Broadcasted& Printed Media W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 Channel 1 √ √ √ √ √ √ √ √ √ √ Channel 2 √ √ √ √ √ √ √ √ √ √ Rotana Cinema √ √ √ √ √ √ √ √ √ √ √ √ Nile Sport √ √ √ √ √ El Hayat √ √ √ √ √ √ √ √ √ √ √ √ Friday Al-Ahram √ √ √ √ √ Charisma Magazine √ √ √ Negoom FM Radio √ √ √ √ √ √ √ √ √

43. Summary of our project