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@jasondaponte
The Promise: ‘ Your mobile can do anything!’
The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
Reality check: Statistic: 49% of the UK adult public has used mobile data
So what is this ‘mobile’ thing anyway? Any interaction with an audience over a portable device or within a mobile situation ,[object Object],[object Object],[object Object],[object Object],[object Object],It’s not just a tiny version of the Web!
So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging
So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging
So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Search Mobile web
So what is this ‘mobile’ thing anyway? Mobile web
So what is this ‘mobile’ thing anyway? Mobile media
So what is this ‘mobile’ thing anyway? Apps/Widgets
So what is this ‘mobile’ thing anyway? Apps/Widgets 1. Google Earth 2. Pandora 3. Trism   4. TapTapRevenge 5. Ocarina 6. Shazam 7. NetShare   8. Tweetie    9. SayWhere 10. Stanza (Wired’s Coolest Apps of 2008) Makes your life easier Uses unique hardware Makes a better media device Makes it FUN (aka GAMES) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is this ‘mobile’ thing anyway? Near field comms ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what is this ‘mobile’ thing anyway? Near field comms
So what is this ‘mobile’ thing anyway? Out of home
So what is the future? Prediction: Mobiles will become primary computing devices ,[object Object],Tambaco the Jaguar on Flickr
So what is the future? Prediction: Connected objects will become prevalent ,[object Object],[object Object],http://www.cutecircuit.com
So what is the future? Prediction: Location will matter more than ever ,[object Object],[object Object],[object Object],http://www.microvision.com
So what is the future? ,[object Object],[object Object],[object Object],[object Object]
Your mobile was just the FIRST connected device.
Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

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BBC Mobile (Jason DaPonte) - Over the Air 2009

  • 1.  
  • 3. The Promise: ‘ Your mobile can do anything!’
  • 4. The Promise: Statistic: There are more of them than there are of us 2008: 4.1b ACTIVE mobiles 2008: World population – 6.7b people 2008: 1b+ mobiles sold worldwide
  • 5. Reality check: Statistic: 49% of the UK adult public has used mobile data
  • 6.
  • 7. So what is this ‘mobile’ thing anyway? Messaging Mobile web Mobile media Apps/Widgets Near field comms Out of home
  • 8. So what is this ‘mobile’ thing anyway? Messaging isn’t just about txt-ing Messaging
  • 9. So what is this ‘mobile’ thing anyway? Prediction: Messaging types will converge Messaging
  • 10. So what is this ‘mobile’ thing anyway? Personalised homepage Choose and rearrange topics Set location Search Mobile web
  • 11. So what is this ‘mobile’ thing anyway? Mobile web
  • 12. So what is this ‘mobile’ thing anyway? Mobile media
  • 13. So what is this ‘mobile’ thing anyway? Apps/Widgets
  • 14.
  • 15.
  • 16. So what is this ‘mobile’ thing anyway? Near field comms
  • 17. So what is this ‘mobile’ thing anyway? Out of home
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Your mobile was just the FIRST connected device.
  • 23. Thanks. Jason DaPonte j as [email_address] bc.co.uk http://jasondaponte.wordpress.com @jasondaponte

Notas del editor

  1. Talk about context of mob strat and history of mobile at the BBC
  2. Talk about context of mob strat and history of mobile at the BBC
  3. Talk about context of mob strat and history of mobile at the BBC
  4. Talk about context of mob strat and history of mobile at the BBC
  5. Talk about context of mob strat and history of mobile at the BBC
  6. Talk about context of mob strat and history of mobile at the BBC
  7. Talk about context of mob strat and history of mobile at the BBC
  8. Talk about context of mob strat and history of mobile at the BBC
  9. Talk about context of mob strat and history of mobile at the BBC
  10. Talk about context of mob strat and history of mobile at the BBC
  11. Talk about context of mob strat and history of mobile at the BBC
  12. Talk about context of mob strat and history of mobile at the BBC
  13. Talk about context of mob strat and history of mobile at the BBC
  14. Talk about context of mob strat and history of mobile at the BBC
  15. Talk about context of mob strat and history of mobile at the BBC
  16. Talk about context of mob strat and history of mobile at the BBC
  17. Talk about context of mob strat and history of mobile at the BBC
  18. Talk about context of mob strat and history of mobile at the BBC
  19. Talk about context of mob strat and history of mobile at the BBC
  20. Talk about context of mob strat and history of mobile at the BBC
  21. Talk about context of mob strat and history of mobile at the BBC
  22. Talk about context of mob strat and history of mobile at the BBC