1. International Institute of Communications 2009 Annual Conference Session Seven Defining a New Economic Model for High Quality Content in the Communications World of 2015 Ian McCulloch

3. PSB Content – what PSB content?

4. Joined up Government

6. Heavy dose of social engineering

7. Politically sensitive

8. Predominantly a subscription mode

9. BBC

10. Sky + Others

12. Or 78% of those in watching TV avoided it

14. Apple Apps

15. Web

16. Interactive TV

17. Gaming

18. Ethnic peak-time content

19. Electronic books

20. Mobile content

21. Radio

23. Terms of reference need to be consistent and joined up

24. Social ‘goods’ should be recognised as having an economic value

27. Market power is good if harnessed for the benefit of all

28. The ad market is not dead