The document discusses the meaning and purpose of advertising. It defines advertising as coming from the Latin word "RECLAMARE" meaning to call out repeatedly. The main goal of advertising is to contribute to the sale and purchase of products. Advertising can take many forms including commercials, posters, signs, brochures, stickers, and products themselves. The purpose of advertising is to get attention, create positive attitudes, provide information on benefits and features of products, build brand recognition, and sell products.

1. REKLAME

13. A - ATTENTION I - INTEREST D - DESIRE A - ACTION AIDA

14. FRA SENDER TIL MOTTAKER BUDSKAP

15. SLAGORD/ “PAY-OFF”

16. EKSEMPLER: IKKE BARE HVITT, MEN.......… BLENDAHVITT DAGEN ER IKKE HELT DEN SAMME......... UTEN VG SLAGORD/ “PAY-OFF”