1. Public Relations

2. About Me

3. About Boelter+Lincoln About 40 Employees PR, Media and Advertising departments Clients: Wis. Dept. of Tourism, Wisconsin Dells, Elkhart Lake, North Shore Bank, Eagle River, Chula Vista, Zilli Hospitality Group Annual billing of roughly $30 million

4. What I Read Milwaukee Journal-Sentinel New York Times OnMilwaukee Business Journal Gawker Blogs Peter Shankman (Help A Reporter Out) The Bad Pitch Blog (Richard Laermer, Kevin Dugan) Strategic Public Relations (Kevin Dugan) Next Fifty Years (Golin Harris) Influential Marketing (Ogilvy PR)

5. What is Public Relations? Public Relations is the act of communicating a specific message to an audience.

6. How do PR and Advertising differ? Advertisers buy media coverage while PR Professionals earn media coverage.

7. Aspects of Public Relations Media Relations Event Planning Social Media Internal Communications Promotions Government Relations Community Outreach Crisis Communication

8. Media Relations Distributing information to media News releases, media kits, photos, b-roll, white paper Hard pitching Contacting a journalist or influencer to pitch your story Responding to media inquiries Media Trips News Conferences and Interviews

9. Wis. Dept. of Tourism Media Kits Spring 2008 Fall 2008

10. Wis. Fall Color Report Thank you for your interest in receiving the weekly Wisconsin Department of Tourism's Fall Color Report. The following is the link for the week of Oct. 16, 2008. http://www.travelwisconsin.com/fallcolor_report.aspx For additional information, photography or interviews with Department spokespeople, please contact the Wisconsin Department of Tourism's Media Only Hotline, 1-800-236-PLAY/7529 or via email at pr@travelwisconsin.com. A free high-res version of the above map is available for use in print, web and broadcast. To receive the file, contact Sarah Soczka or visit travelwisconsin.com. The Fall Color Report is available to travelers on travelwisconsin.com or by calling 1-800-432-TRIP/8747. Happy Wisconsin Travels! Thank you, The Wisconsin Department of Tourism SUBSCRIPTION INFORMATION The Wisconsin Department of Tourism sent you this report because of your previous interest in Wisconsin travel information. Click here if you prefer not to receive future reports.

11. Questions?